Echobox Social vs. Planable

Echobox Social is well suited to publishers and media organisations who are publishing daily online content that needs sharing across social platforms. It works best if your social media objective is driving traffic to your articles/website. It would be suitable for both small and large organisations, as it allows multiple users with different access.

Incentivized

It needs the ability to save hashtags. Some of the other tools offer this, so I emailed Planable and asked them to consider adding it.

• Echobox automation is invaluable; the fact that it can intelligently automatically schedule articles within seconds of these being published on our website saves us a huge amount of time
• I find the AI message option particularly useful when rescheduling content. Although it does not always pick out the best quote, most of the time it does a good job and again saves a lot of time
• Having the option to schedule content immediately as well as in a specific time-slot or day is also very useful

Incentivized

• Plan posts on multiple platforms at once
• Approval workflow

• Since I'm Brazilian, and our whole team is based in Brazil, would be great if the whole platform was translated for Portuguese. There are no many English speakers in Brazil, to be honest. That would make it easier
• Tik Tok. Would be nice if somehow Echobox could provide their AI for Tik Tok Users

• Add hashtags in the tool so you can save them for future use

Because I am totally satisfied with Echobox service. I find it balanced between the service itself and its cost. Compared to its competitors, it is, without a doubt, the best product for small publishers. It only lacks in a greater and more efficient management of statistics which, at the moment, is absent. I will definitely renew Echobox!

Echobox Social's user interface is straightforward to navigate and even members of our team who are not necessarily social media specialists can step in when needed. The schedule queue is very easy to understand, meaning different team members can see what content is scheduled to be posted. When trying to edit the automation settings, each feature is well explained if you hover over the question mark button.

It does what you need, but could have a bit more features for the price. $30 a month just to post things on Facebook or Instagram is a bit steep, given that that's all you can do.

When there have been problems, they’ve usually been resolved very quickly. Some issues have occurred such as not being able to download images or posts not going out when the service has crashed, but they’re also very open to feedback. The option to download pictures loaded into the feed stories was my suggestion; saving us time creating new images and getting the posts out quickly

Incentivized

Emailed them a month ago to add hashtags, but they didn't add the functionality yet. Given that the product has stayed exactly the same since, I'm guessing the developers don't want to add this feature so I give the support a rating of 1.

You just have to keep in mind that it can take a day or two to have the set up of an account all done.

Echobox AI function (the ability to decide when is the best time to share a post) is a [game-changer] and also the UI is cleaner and easier to use. I found Hootsuite confusing and complicated. It has too many windows and also doesn't pull the articles automatically. There is no comparison really, Echobox is miles ahead.

Cheaper, however, Kontentino does have the ability to save hashtags.

• Higher click-through rates on articles shared to social.
• An increased volume of social posts across all pages through automation, leading to more eyes on more articles.
• Automation has led to more time for other tasks.
• Digital subscriptions have increased steadily since implementing Echobox.

• Ability to post on any social media platform with 1 click. It adjusts the layout for you, pictures, adding action buttons, etc.