A clever, time-saving tool for publishers
August 18, 2020

A clever, time-saving tool for publishers

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Echobox

Echobox is being used by Church Times and Church Times Jobs to publicise the content of these websites/pages. It is used and monitored every day by myself (Deputy News Editor) and my colleague (Assistant Editor), as well as by my colleague Eleanor in our marketing department. Eleanor promotes Church Times offers and events, and collates statistics to tailor and improve our output.


  • Echobox automation is invaluable; the fact that it can intelligently automatically schedule articles within seconds of these being published on our website saves us a huge amount of time
  • I find the AI message option particularly useful when rescheduling content. Although it does not always pick out the best quote, most of the time it does a good job and again saves a lot of time
  • Having the option to schedule content immediately as well as in a specific time-slot or day is also very useful


  • Although the AI message option is good, it could always be more intelligent and I would like it to be able to have more than one suggestion: e.g. if you press it once, it selects one quote, if you press it again, it selects a different quote, and perhaps if clicked again it might provide sentence or two that is not in quote marks
  • The tag suggestions are a bit hit and miss and do not always appear when you want them to. More prompting to add hashtags and tag figures, both on Facebook and Twitter would be helpful
  • Positive impact: time-saving. We have saved on staff costs and other staff are able to focus on more skilled tasks than manual scheduling
  • Positive impact: improved output. We have seen an increase in traffic, page views, and more digital subscriptions and email sign-ups since we started using Echobox
We still use TweetDeck because it is free and it allows us to view and control more than one profile (e.g. personal and Church Times). We can use it to create groups of Tweeters (like bishops) so that their Tweets are all in one separate feed for reference. We can see, respond to, like, and retweet anyone who mentions the Church Times in a post.

However, we used to use it for all of our scheduling: we manually scheduled as much as we could from the website (but time constraints meant we often missed articles out), trying to spread tweets out and not have clashes, which was slow, and there were glitches and bugs because of the amount of scheduling we were trying to do. We also had to manually schedule articles on Facebook separately, which took up even more time. Echobox now does this all for us.
Customer support has been good. Any queries we've had have been answered quickly and any bugs explained and fixed promptly.

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Echobox is well-suited to us because we are a news publication and therefore produce a lot of content, daily and weekly. Because we are weekly paper (most of our content is published in sync with the paper on a Friday) the automatic feed is perfect for sorting and scheduling from the moment the website is updated at midnight. It is more intelligent with SEO etc. than we could ever be. Before, we had to manually schedule everything, which was not only time-consuming, but based on human instinct and outdated evidence rather than algorithms.


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