What’s in the Echobox?
Updated February 27, 2024

What’s in the Echobox?

Ross Perkins | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Echobox

The entire social media teams of Sun Sport and Sun Online use Echobox to share and schedule posts, as well as reshare old posts for overnight content and evergreen features. Echobox is also used for identifying the total number of link clicks and in conjunction with tracking codes, helps us see overall the total traffic across different sections.


  • Clear schedule and easy to read
  • Easy to edit


  • Slow to switch to other pages
  • Doesn’t always share posts from other media partners
  • Identifies the best stories to share to partner pages
  • Shows which type of stories have performed best to shape overall output
  • Sprinklr Modern Engagement (formerly Social + Messaging Suite)
Echobox has a different display to Sprinklr, in that the former is a list whereas Sprinklr is displayed like a calendar. The list format is great to find stories quickly and see exactly what the article is about, but Sprinklr’s format had the Facebook posts so you could see exactly how the stories would look. Sprinklr sometimes hid posts and was slow to load, which is why we switched to Echobox which also has the benefit of loading stories into its feed.
When there have been problems, they’ve usually been resolved very quickly. Some issues have occurred such as not being able to download images or posts not going out when the service has crashed, but they’re also very open to feedback. The option to download pictures loaded into the feed stories was my suggestion; saving us time creating new images and getting the posts out quickly.

Do you think Echobox Social delivers good value for the price?

Not sure

Are you happy with Echobox Social's feature set?


Did Echobox Social live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Echobox Social go as expected?

I wasn't involved with the implementation phase

Would you buy Echobox Social again?


Echobox is easy to read and will also load every article specific to the category into the news feed; this means sometimes we see good stories which we’ve missed and still have a sporting relevance. It’s easy to reorder stories and reshare stories from previous weeks, keeping the same caption. It would be great if somehow when a story has gone out, the option to reshare it comes with the exact original wording and photo comp of the post, instead of reverting to the default setup. Echobox can be slow to switch to other pages, sometimes not even doing this at all and is stuck on the same page, so you have to again click on the relevant page you want to switch to. Echobox is extremely useful for looking at link clicks, for A/B testing which gives us the best possible chance to sell a story, and displays the information in a very clear manner.


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