Emarsys vs. emfluence Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Emarsys
Score 7.5 out of 10
N/A
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A
emfluence Marketing Platform
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
The emfluence Marketing Platform is a marketing automation platform featuring drag-and-drop email editors and automated campaign builders, simple social media scheduling, manageable landing pages, workflow management, analytics, website tracking, surveys, and modals. The platform works for B2B and B2C marketers, marketing agencies, and CRM providers. The product supports CRM integrations and an open API for custom integrations. emfluence offers digital marketing consulting…
$1,000
per month
Pricing
Emarsysemfluence Marketing Platform
Editions & Modules
No answers on this topic
Up to 30,000 Active Emails
$1,000
per month
Up to 60,000 Active Emails
$1,200
per month
Up to 80,000 Active Emails
$1,400
per month
Up to 100,000 Active Emails
$1,600
per month
Up to 150,000 Active Emails
$2,000
per month
Up to 200,000 Active Emails
$2,400
per month
Up to 250,000 Active Emails
$2,600
per month
Up to 500,000 Active Emails
$4,100
per month
Up to 1,000,000 Active Emails
$5,400
per month
More than 1,000,000 Active Emails
Custom
per month
Offerings
Pricing Offerings
Emarsysemfluence Marketing Platform
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequired$3,100 one-time fee
Additional DetailsThe emfluence Marketing Platform offers month-to-month pricing that’s based on the number of contacts added, with no restrictions on how many emails are sent each month or by which features are used.
More Pricing Information
Community Pulse
Emarsysemfluence Marketing Platform
Top Pros
Top Cons
Features
Emarsysemfluence Marketing Platform
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Emarsys
6.6
8 Ratings
16% below category average
emfluence Marketing Platform
8.4
6 Ratings
8% above category average
WYSIWYG email editor7.06 Ratings9.16 Ratings
Dynamic content8.06 Ratings8.66 Ratings
Ability to test dynamic content4.17 Ratings8.26 Ratings
Landing pages8.03 Ratings8.24 Ratings
A/B testing7.17 Ratings8.25 Ratings
Mobile optimization6.17 Ratings7.75 Ratings
Email deliverability reporting6.58 Ratings9.16 Ratings
List management4.68 Ratings8.26 Ratings
Triggered drip sequences7.75 Ratings8.24 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Emarsys
6.5
5 Ratings
17% below category average
emfluence Marketing Platform
8.1
5 Ratings
5% above category average
Lead nurturing automation6.05 Ratings9.15 Ratings
Lead scoring and grading7.04 Ratings7.74 Ratings
Data quality management00 Ratings8.24 Ratings
Automated sales alerts and tasks00 Ratings7.33 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Emarsys
6.9
8 Ratings
8% below category average
emfluence Marketing Platform
6.7
6 Ratings
11% below category average
Dashboards7.58 Ratings9.16 Ratings
Standard reports7.08 Ratings7.26 Ratings
Custom reports6.17 Ratings3.76 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Emarsys
6.8
7 Ratings
11% below category average
emfluence Marketing Platform
8.2
5 Ratings
8% above category average
API6.57 Ratings8.63 Ratings
Role-based workflow & approvals6.04 Ratings8.63 Ratings
Customizability5.57 Ratings8.25 Ratings
Integration with Salesforce.com7.14 Ratings7.22 Ratings
Integration with Microsoft Dynamics CRM9.02 Ratings8.22 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Emarsys
-
Ratings
emfluence Marketing Platform
8.4
3 Ratings
10% above category average
Calendaring00 Ratings8.23 Ratings
Event/webinar marketing00 Ratings8.63 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Emarsys
-
Ratings
emfluence Marketing Platform
8.4
3 Ratings
11% above category average
Social sharing and campaigns00 Ratings8.23 Ratings
Social profile integration00 Ratings8.63 Ratings
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User Ratings
Emarsysemfluence Marketing Platform
Likelihood to Recommend
7.3
(11 ratings)
9.1
(6 ratings)
Likelihood to Renew
9.9
(2 ratings)
-
(0 ratings)
Ease of integration
5.0
(1 ratings)
-
(0 ratings)
User Testimonials
Emarsysemfluence Marketing Platform
Likelihood to Recommend
SAP
Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
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emfluence Digital Marketing
The reporting feature is not as detailed as we require for our documentation, so we have to organize the results into charts and graphs. For every other component of our social media and digital marketing, emfluence checks all of the boxes.
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Pros
SAP
  • It has the ability to reach maximum market chains.
  • It helps to keep our customer’s data confidential in any means.
  • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
  • It is targeting the required and interested audience for the organization.
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emfluence Digital Marketing
  • Custom landing pages to dive deeper into campaigns and track results
  • Responsive customer service with any problems we come by
  • A/B testing
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Cons
SAP
  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
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emfluence Digital Marketing
  • I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
  • When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
  • Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.
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Likelihood to Renew
SAP
We have no intention of changing Emarsys
Read full review
emfluence Digital Marketing
No answers on this topic
Alternatives Considered
SAP
Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
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emfluence Digital Marketing
They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.
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Return on Investment
SAP
  • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
  • Reliable and giving cost effective services.
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emfluence Digital Marketing
  • It's allowed for us to generate more traffic to our client's websites.
  • It's allowed for us to generate more leads from email marketing through emfluence.
  • Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
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ScreenShots

emfluence Marketing Platform Screenshots

Screenshot of search perimeters and contact characteristics using the Dynamic Marketing Group Query Builder.Screenshot of Google Analytics, used to measure the success of email and social media alongside spikes in website traffic. Granular reports can be scheduled for an overview of surveys, landing pages, forms, social posts, emails, and list growth.Screenshot of the drag-and-drop Workflow Canvas visual interface used to create automated marketing campaigns, plus send contacts from a single group into branches based on email views, clicks, or custom queries.Screenshot of the interface to build branching into automated workflows based on opens, clicks, or custom decisions (based on custom or out-of-the-box contact fields, dates, and more).Screenshot of a schedule with a month's worth of social media and email, built using the drag and drop marketing calendar.Screenshot of custom email templates, which can be reused or rebuilt with a drag and drop editor.