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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    emfluence Marketing Platform

    Score10 out of 10
    Mid-Size Companies (51-1,000 employees)
    The emfluence Marketing Platform is a marketing automation platform featuring drag-and-drop email editors and automated campaign builders, simple social media scheduling, manageable landing pages, workflow management, analytics, website tracking, surveys, and modals. The platform works for B2B and B2C marketers, marketing agencies, and CRM providers. The product supports CRM integrations and an open API for custom integrations. emfluence offers digital marketing consulting…

    $1,000

    per month

    MailerLite

    Score8.9 out of 10
    Small Businesses (1-50 employees)
    MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Pricing starts at $12/month. MailerLite enables users to: Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that offers total creative control over designs. 150 customizable templates are available to get…

    $12

    per month

    Pricing
    emfluence Marketing PlatformMailerLite
    Editions & Modules
    Up to 30,000 Active Emails
    $1,000
    per month
    Up to 150,000 Active Emails
    $2,000
    per month
    Up to 500,000 Active Emails
    $4,100
    per month
    More than 1,000,000 Active Emails
    Custom
    per month
    Free
    $0
    per month 2 users
    Comfort
    $12
    per month 3 users
    Power
    $25
    per month Unlimited users
    Enterprise
    Custom pricing
    per month
    Offerings
    Pricing Offerings
    emfluence Marketing PlatformMailerLite
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup Fee$3,100 one-time fee per installationOptional
    Additional DetailsThe emfluence Marketing Platform offers month-to-month pricing that’s based on the number of contacts added, with no restrictions on how many emails are sent each month or by which features are used.Additional 30% discount available to Non-profit organizations. Up to a 10% for paying yearly.
    More Pricing Information
    Community Pulse
    emfluence Marketing PlatformMailerLite
    Considered Both Products
    emfluence Digital Marketing
    No answer on this topic
    Mailerlite
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    95%
    Would buy again
    79 Answers
    Delivers good value for the price
    No answers on this topic
    96%
    Delivers good value for the price
    78 Answers
    Happy with the feature set
    No answers on this topic
    95%
    Happy with the feature set
    79 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    93%
    Lived up to sales and marketing promises
    69 Answers
    Implementation went as expected
    No answers on this topic
    90%
    Implementation went as expected
    71 Answers
    Features
    emfluence Marketing PlatformMailerLite
    Email & Online Marketing
    Comparison of Email & Online Marketing features of emfluence Marketing Platform and MailerLite
    Feature
    emfluence Marketing Platform
    8.4
    6 Ratings
    9% above category average
    MailerLite
    8.9
    88 Ratings
    10% above category average
    WYSIWYG email editor9.16 Ratings9.577 Ratings
    Dynamic content8.66 Ratings9.169 Ratings
    Ability to test dynamic content8.26 Ratings7.863 Ratings
    Landing pages8.24 Ratings8.666 Ratings
    A/B testing8.25 Ratings8.854 Ratings
    Mobile optimization7.75 Ratings8.569 Ratings
    Email deliverability reporting9.16 Ratings9.377 Ratings
    List management8.26 Ratings9.376 Ratings
    Triggered drip sequences8.24 Ratings9.151 Ratings
    Lead Management
    Comparison of Lead Management features of emfluence Marketing Platform and MailerLite
    Feature
    emfluence Marketing Platform
    8.1
    5 Ratings
    4% above category average
    MailerLite
    -
    Ratings
    Lead nurturing automation9.15 Ratings00 Ratings
    Lead scoring and grading7.74 Ratings00 Ratings
    Data quality management8.24 Ratings00 Ratings
    Automated sales alerts and tasks7.33 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of emfluence Marketing Platform and MailerLite
    Feature
    emfluence Marketing Platform
    8.4
    3 Ratings
    13% above category average
    MailerLite
    -
    Ratings
    Calendaring8.23 Ratings00 Ratings
    Event/webinar marketing8.63 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of emfluence Marketing Platform and MailerLite
    Feature
    emfluence Marketing Platform
    8.4
    3 Ratings
    12% above category average
    MailerLite
    -
    Ratings
    Social sharing and campaigns8.23 Ratings00 Ratings
    Social profile integration8.63 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of emfluence Marketing Platform and MailerLite
    Feature
    emfluence Marketing Platform
    6.7
    6 Ratings
    9% below category average
    MailerLite
    7.0
    76 Ratings
    10% below category average
    Dashboards9.16 Ratings6.01 Ratings
    Standard reports7.26 Ratings8.976 Ratings
    Custom reports3.76 Ratings6.01 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of emfluence Marketing Platform and MailerLite
    Feature
    emfluence Marketing Platform
    8.2
    5 Ratings
    9% above category average
    MailerLite
    -
    Ratings
    API8.63 Ratings00 Ratings
    Role-based workflow & approvals8.63 Ratings00 Ratings
    Customizability8.25 Ratings00 Ratings
    Integration with Salesforce.com7.22 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM8.22 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of emfluence Marketing Platform and MailerLite
    Feature
    emfluence Marketing Platform
    -
    Ratings
    MailerLite
    9.5
    69 Ratings
    15% above category average
    Email Previews00 Ratings9.569 Ratings
    Best Alternatives
    emfluence Marketing PlatformMailerLite
    Small Businesses
    Vbout
    Score9.9 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    emfluence Marketing PlatformMailerLite
    Likelihood to Recommend
    9.1
    (6 ratings)
    9.4
    (93 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (2 ratings)
    Usability
    -
    (0 ratings)
    9.4
    (30 ratings)
    Support Rating
    -
    (0 ratings)
    9.1
    (5 ratings)
    User Testimonials
    emfluence Marketing PlatformMailerLite
    Likelihood to Recommend
    emfluence Digital Marketing
    The reporting feature is not as detailed as we require for our documentation, so we have to organize the results into charts and graphs. For every other component of our social media and digital marketing, emfluence checks all of the boxes.
    Incentivized
    Read full review
    Mailerlite
    I didn't have much luck when testing other similar tools and since we tested with free plan, we couldn't commit to something else if we couldn't get basic stuff fixed. That's when we switched to MailerLite, and their support was great and super helpful all the way (during our free plan, especially). Plus, they're super budget-friendly for startups, so I highly recommend.
    Incentivized
    Read full review
    Pros
    emfluence Digital Marketing
    • Custom landing pages to dive deeper into campaigns and track results
    • Responsive customer service with any problems we come by
    • A/B testing
    Incentivized
    Read full review
    Mailerlite
    • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
    • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
    • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
    Read full review
    Cons
    emfluence Digital Marketing
    • I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
    • When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
    • Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.
    Incentivized
    Read full review
    Mailerlite
    • EVERYONE should be allowed to at least use the AI bot chat feature. This doesn't take a person and is such basic customer service that it should be offered at all levels.
    • It would be nice if MailerLite worked better with AddEvent icons
    • When emailing support it took days to get a response (after an agent escalated the issue). Some concerns are more urgent and email support shouldn't mean bad support.
    Read full review
    Likelihood to Renew
    emfluence Digital Marketing
    No answers on this topic
    Mailerlite
    Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
    Incentivized
    Read full review
    Usability
    emfluence Digital Marketing
    No answers on this topic
    Mailerlite
    I find it very easy to use, intuitive with a clean interface and drag and drop functionality where that adds value. It's quite configurable for our brand and the template and duplication options are very useful as we reuse a lot of content.
    Read full review
    Support Rating
    emfluence Digital Marketing
    No answers on this topic
    Mailerlite
    Whenever I contact Support, either via email or through online chat, I always get a speedy response that gives me the answer I need. The AI Agent on the online chat is excellent and has helped me so much on numerous occasions.
    Read full review
    Alternatives Considered
    emfluence Digital Marketing
    They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.
    Incentivized
    Read full review
    Mailerlite
    MailerLite has similar features to the tools mentioned above. The main advantage is that it is very complete in its free version. This is ideal for those who are starting out and want to try a complete email marketing platform.
    Incentivized
    Read full review
    Return on Investment
    emfluence Digital Marketing
    • It's allowed for us to generate more traffic to our client's websites.
    • It's allowed for us to generate more leads from email marketing through emfluence.
    • Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
    Incentivized
    Read full review
    Mailerlite
    • Gives us the ability to track the popularity of content in our email as well as who has read the content.
    • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
    • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
    • Helps our company to be more transparent and communicate more effectively.
    Incentivized
    Read full review
    ScreenShots

    emfluence Marketing Platform Screenshots

    Screenshot of search perimeters and contact characteristics using the Dynamic Marketing Group Query Builder.Screenshot of Google Analytics, used to measure the success of email and social media alongside spikes in website traffic. Granular reports can be scheduled for an overview of surveys, landing pages, forms, social posts, emails, and list growth.Screenshot of the drag-and-drop Workflow Canvas visual interface used to create automated marketing campaigns, plus send contacts from a single group into branches based on email views, clicks, or custom queries.Screenshot of the interface to build branching into automated workflows based on opens, clicks, or custom decisions (based on custom or out-of-the-box contact fields, dates, and more).Screenshot of a schedule with a month's worth of social media and email, built using the drag and drop marketing calendar.Screenshot of custom email templates, which can be reused or rebuilt with a drag and drop editor.

    MailerLite Screenshots

    Screenshot of reports, that can include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.Screenshot of automations for every subscriber journeyScreenshot of the MailerLite landing page builderScreenshot of an example newsletterScreenshot of some of the over 150 templates availableScreenshot of where to find MailerLite's integrations