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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    emfluence Marketing Platform

    Score10 out of 10
    Mid-Size Companies (51-1,000 employees)
    The emfluence Marketing Platform is a marketing automation platform featuring drag-and-drop email editors and automated campaign builders, simple social media scheduling, manageable landing pages, workflow management, analytics, website tracking, surveys, and modals. The platform works for B2B and B2C marketers, marketing agencies, and CRM providers. The product supports CRM integrations and an open API for custom integrations. emfluence offers digital marketing consulting…

    $1,000

    per month

    Wishpond Propel IQ

    Score1.2 out of 10
    N/AWishpond's Propel IQ marketing automation platform is designed to make it easy to generate, manage and nurture leads. Business users can automatically score and segment leads into lists based on activity and personal details. They can also send personalized emails after interest is shown in their products or to reach out after a period of inactivity. Wishpond has a number of tools including: Landing Pages, Website Popups, Forms, Contests & Promotions, Marketing Automation, Email…

    $69

    per month

    Pricing
    emfluence Marketing PlatformWishpond Propel IQ
    Editions & Modules
    Up to 30,000 Active Emails
    $1,000
    per month
    Up to 150,000 Active Emails
    $2,000
    per month
    Up to 500,000 Active Emails
    $4,100
    per month
    More than 1,000,000 Active Emails
    Custom
    per month
    Basic
    $69
    per month
    Pro
    $119
    per month
    Growth
    $199
    per month
    Offerings
    Pricing Offerings
    emfluence Marketing PlatformWishpond Propel IQ
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup Fee$3,100 one-time fee per installationNo setup fee
    Additional DetailsThe emfluence Marketing Platform offers month-to-month pricing that’s based on the number of contacts added, with no restrictions on how many emails are sent each month or by which features are used.Yearly plans are 36% off.
    More Pricing Information
    Community Pulse
    emfluence Marketing PlatformWishpond Propel IQ
    Considered Both Products
    emfluence Digital Marketing
    No answer on this topic
    Wishpond
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    33%
    Would buy again
    2 Answers
    Delivers good value for the price
    No answers on this topic
    33%
    Delivers good value for the price
    2 Answers
    Happy with the feature set
    No answers on this topic
    33%
    Happy with the feature set
    2 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    20%
    Lived up to sales and marketing promises
    1 Answers
    Implementation went as expected
    No answers on this topic
    33%
    Implementation went as expected
    2 Answers
    Features
    emfluence Marketing PlatformWishpond Propel IQ
    Email & Online Marketing
    Comparison of Email & Online Marketing features of emfluence Marketing Platform and Wishpond Propel IQ
    Feature
    emfluence Marketing Platform
    8.4
    6 Ratings
    8% above category average
    Wishpond Propel IQ
    1.4
    10 Ratings
    136% below category average
    WYSIWYG email editor9.16 Ratings1.07 Ratings
    Dynamic content8.66 Ratings1.09 Ratings
    Ability to test dynamic content8.26 Ratings1.09 Ratings
    Landing pages8.24 Ratings1.18 Ratings
    A/B testing8.25 Ratings1.010 Ratings
    Mobile optimization7.75 Ratings1.09 Ratings
    Email deliverability reporting9.16 Ratings2.78 Ratings
    List management8.26 Ratings2.610 Ratings
    Triggered drip sequences8.24 Ratings1.09 Ratings
    Lead Management
    Comparison of Lead Management features of emfluence Marketing Platform and Wishpond Propel IQ
    Feature
    emfluence Marketing Platform
    8.1
    5 Ratings
    2% above category average
    Wishpond Propel IQ
    1.0
    10 Ratings
    148% below category average
    Lead nurturing automation9.15 Ratings1.09 Ratings
    Lead scoring and grading7.74 Ratings1.010 Ratings
    Data quality management8.24 Ratings1.08 Ratings
    Automated sales alerts and tasks7.33 Ratings1.07 Ratings
    Campaign Management
    Comparison of Campaign Management features of emfluence Marketing Platform and Wishpond Propel IQ
    Feature
    emfluence Marketing Platform
    8.4
    3 Ratings
    11% above category average
    Wishpond Propel IQ
    -
    Ratings
    Calendaring8.23 Ratings00 Ratings
    Event/webinar marketing8.63 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of emfluence Marketing Platform and Wishpond Propel IQ
    Feature
    emfluence Marketing Platform
    8.4
    3 Ratings
    11% above category average
    Wishpond Propel IQ
    1.2
    9 Ratings
    141% below category average
    Social sharing and campaigns8.23 Ratings1.29 Ratings
    Social profile integration8.63 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of emfluence Marketing Platform and Wishpond Propel IQ
    Feature
    emfluence Marketing Platform
    6.7
    6 Ratings
    11% below category average
    Wishpond Propel IQ
    2.6
    9 Ratings
    91% below category average
    Dashboards9.16 Ratings00 Ratings
    Standard reports7.26 Ratings2.69 Ratings
    Custom reports3.76 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of emfluence Marketing Platform and Wishpond Propel IQ
    Feature
    emfluence Marketing Platform
    8.2
    5 Ratings
    7% above category average
    Wishpond Propel IQ
    1.1
    9 Ratings
    131% below category average
    API8.63 Ratings1.17 Ratings
    Role-based workflow & approvals8.63 Ratings1.16 Ratings
    Customizability8.25 Ratings1.08 Ratings
    Integration with Salesforce.com7.22 Ratings1.03 Ratings
    Integration with Microsoft Dynamics CRM8.22 Ratings00 Ratings
    Best Alternatives
    emfluence Marketing PlatformWishpond Propel IQ
    Small Businesses
    Vbout
    Score9.9 out of 10
    HighLevel
    Score9.3 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    LocaliQ
    Score8.6 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    emfluence Marketing PlatformWishpond Propel IQ
    Likelihood to Recommend
    9.1
    (6 ratings)
    1.0
    (10 ratings)
    Support Rating
    -
    (0 ratings)
    1.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    1.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    emfluence Marketing PlatformWishpond Propel IQ
    Likelihood to Recommend
    emfluence Digital Marketing
    The reporting feature is not as detailed as we require for our documentation, so we have to organize the results into charts and graphs. For every other component of our social media and digital marketing, emfluence checks all of the boxes.
    Incentivized
    Read full review
    Wishpond
    It's a great platform if you're looking for something to run contests that provide leads and drive user engagement, but if they also incorporated social media management and scheduling, Wishpond would be a 10 by far. It's definitely worth looking into specifically for running contests throughout the year, for a wide variety of companies and industries.
    Incentivized
    Read full review
    Pros
    emfluence Digital Marketing
    • Custom landing pages to dive deeper into campaigns and track results
    • Responsive customer service with any problems we come by
    • A/B testing
    Incentivized
    Read full review
    Wishpond
    • Very small learning curve, thanks to wonderful real-time tutorials and help, and drag-and-drop editors.
    • Easy to navigate - there are only 3 main sections of the site (content, lists, and emails).
    • Excellent customer service. I've always gotten prompt answers to any questions I've had.
    Incentivized
    Read full review
    Cons
    emfluence Digital Marketing
    • I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
    • When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
    • Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.
    Incentivized
    Read full review
    Wishpond
    • They added keywords to campaigns we'd specifically said not to.
    • They should tweak campaigns with a 0.06 ROAS.
    • They should provide the services that are promised.
    Read full review
    Support Rating
    emfluence Digital Marketing
    No answers on this topic
    Wishpond
    There is no support at Wishpond. I contacted my project manager's manager over a week ago without a reply. When I responded to the automated 'How is your experience' email saying how awful it was there was no follow-up. When I had trouble and had to escalate things it resulted in some new procedures being put in place that changed nothing and they never checked in to see if things were fixed.
    Read full review
    Alternatives Considered
    emfluence Digital Marketing
    They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.
    Incentivized
    Read full review
    Wishpond
    We choose Wishpond as our first option since we were a startup e-commerce. Klaviyo was a little bit expensive for us and Wishpond really suits pretty well in our budget. Besides, if you don't have so many clients, at a first glance, there are a lot of features that would not be taken advantage of. That is why Wishpond was a better option when we started.
    Incentivized
    Read full review
    Return on Investment
    emfluence Digital Marketing
    • It's allowed for us to generate more traffic to our client's websites.
    • It's allowed for us to generate more leads from email marketing through emfluence.
    • Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
    Incentivized
    Read full review
    Wishpond
    • Negative google ROI.
    • A few conversions in September on paid social then none - negative ROI.
    • Between ad spend and Wishpond fees every month is negative ROI. Can’t wait until I can get out of this contract.
    • Emails don’t perform as well as my own for open rates or clicks.
    Read full review
    ScreenShots

    emfluence Marketing Platform Screenshots

    Screenshot of search perimeters and contact characteristics using the Dynamic Marketing Group Query Builder.Screenshot of Google Analytics, used to measure the success of email and social media alongside spikes in website traffic. Granular reports can be scheduled for an overview of surveys, landing pages, forms, social posts, emails, and list growth.Screenshot of the drag-and-drop Workflow Canvas visual interface used to create automated marketing campaigns, plus send contacts from a single group into branches based on email views, clicks, or custom queries.Screenshot of the interface to build branching into automated workflows based on opens, clicks, or custom decisions (based on custom or out-of-the-box contact fields, dates, and more).Screenshot of a schedule with a month's worth of social media and email, built using the drag and drop marketing calendar.Screenshot of custom email templates, which can be reused or rebuilt with a drag and drop editor.

    Wishpond Propel IQ Screenshots

    Screenshot of Mobile-responsive Landing Pages, optimized with A/B split tests.Screenshot of Leads Insights - Displays their website activity, emails they’ve opened, etc.Screenshot of Personalized emails to Leads based on their activity and personal detail.Screenshot of Website popup forms to convert leads.Screenshot of Facebook Sweepstakes, Photo Contests, and Instagram Hashtag Contests.