Emplifi vs. MavSocial

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Emplifi
Score 8.5 out of 10
Mid-Size Companies (51-1,000 employees)
Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…N/A
MavSocial
Score 9.0 out of 10
Small Businesses (1-50 employees)
MavSocial is a social media visual content management, publishing and advertising platform for brands and agencies. The platform comprises of a number of modules: Visual Content Management: Upload, store and manage to a cloud based library, all images, photo, videos etc., for owned, licensed and UGC License Content: Access over 100m free stock images Plan Campaigns: Create social media cross platform campaigns, including campaign calendar Schedule and…
$78
per month
Pricing
EmplifiMavSocial
Editions & Modules
No answers on this topic
Pro
$78
per month
Business
$199
per month
Enterprise
$499
per month
Offerings
Pricing Offerings
EmplifiMavSocial
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
EmplifiMavSocial
Features
EmplifiMavSocial
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Emplifi
6.4
7 Ratings
17% below category average
MavSocial
-
Ratings
Boolean keyword searches6.75 Ratings00 Ratings
Filtering out noise/spam6.46 Ratings00 Ratings
Sentiment analysis5.55 Ratings00 Ratings
Broad channel coverage7.07 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Emplifi
7.3
8 Ratings
10% below category average
MavSocial
9.0
2 Ratings
11% above category average
Content planning and scheduling7.38 Ratings9.52 Ratings
Audience targeting7.07 Ratings9.01 Ratings
Content optimization7.38 Ratings9.01 Ratings
Workflow management7.67 Ratings8.52 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Emplifi
7.3
7 Ratings
10% below category average
MavSocial
-
Ratings
Automated routing and prioritization7.37 Ratings00 Ratings
Customer interaction histories8.25 Ratings00 Ratings
Bulk actions6.46 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Emplifi
7.6
6 Ratings
1% below category average
MavSocial
9.0
1 Ratings
16% above category average
Lead generation8.01 Ratings00 Ratings
Content marketing7.66 Ratings00 Ratings
Paid media management7.74 Ratings9.01 Ratings
Campaigns and promotions7.34 Ratings9.01 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Emplifi
5.8
8 Ratings
36% below category average
MavSocial
9.6
2 Ratings
14% above category average
Twitter6.18 Ratings9.52 Ratings
Facebook7.98 Ratings10.02 Ratings
LinkedIn4.17 Ratings10.02 Ratings
Google+8.01 Ratings00 Ratings
Instagram7.38 Ratings9.52 Ratings
Pinterest3.25 Ratings00 Ratings
YouTube3.95 Ratings9.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Emplifi
6.4
8 Ratings
19% below category average
MavSocial
7.5
2 Ratings
3% below category average
Campaign success analytics7.07 Ratings7.02 Ratings
Real-time tracking6.78 Ratings8.02 Ratings
Competitor analysis5.57 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Emplifi
6.7
8 Ratings
17% below category average
MavSocial
9.0
2 Ratings
12% above category average
Role-based user permissions & privileges7.38 Ratings10.01 Ratings
Mobile access6.15 Ratings8.01 Ratings
Best Alternatives
EmplifiMavSocial
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
EmplifiMavSocial
Likelihood to Recommend
9.2
(110 ratings)
9.0
(2 ratings)
Likelihood to Renew
9.1
(6 ratings)
-
(0 ratings)
Usability
8.1
(36 ratings)
-
(0 ratings)
Support Rating
8.8
(43 ratings)
-
(0 ratings)
Online Training
6.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.1
(2 ratings)
-
(0 ratings)
User Testimonials
EmplifiMavSocial
Likelihood to Recommend
Emplifi Inc
- Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.
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MavSocial
MavSocial is best suited for small businesses with 10 profiles to manage or less. The next best would be businesses with 11-30 profiles to manage. Above that, I believe there is other software that may be able to provide the same/similar features for similar cost and with more quality control on their system.
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Pros
Emplifi Inc
  • Helps us prioritize requests based on urgency and tone
  • Helps us divide work between several teams
  • Helps us keep an eye on how our posts are being recieved and are performing
  • Helps us stay in contact with customers, and helps us understand particular customers needs
  • Helps us separate the chaff from the wheat
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MavSocial
  • Social Media Posting & Management
  • Campaign Separation
  • Provides Insightful Analytics
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Cons
Emplifi Inc
  • Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
  • Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
  • The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
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MavSocial
  • The reporting features of MavSocial are amazing; however, they tend to be a bit buggy. Some of this is due to the social media platforms changing their API so frequently; however, this feature was a huge selling point for me so I'd like to see them keep up with this a little better.
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Likelihood to Renew
Emplifi Inc
the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
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MavSocial
No answers on this topic
Usability
Emplifi Inc
Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.
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MavSocial
No answers on this topic
Support Rating
Emplifi Inc
We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
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MavSocial
No answers on this topic
Online Training
Emplifi Inc
The online training was fine but, in the end, the best way to learn any product is by actually using it.
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MavSocial
No answers on this topic
Implementation Rating
Emplifi Inc
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
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MavSocial
No answers on this topic
Alternatives Considered
Emplifi Inc
We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on digital screens within the property and put carousels on our websites.
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MavSocial
I went with Mavsocial due to cost and the ability to scale the tool.
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Return on Investment
Emplifi Inc
  • reporting - this has massively reduced the time spent on creating reports for social media activities
  • paid ads - has provided detailed analysis of how our ads are performing
  • community - reduced the time taken to respond to social messages, resulting in more leads
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MavSocial
  • When I was first starting my business MavSocial allowed me to get started with very little monthly investment.
  • The reporting features which I love can be buggy and cause problems when trying to pull reports same day.
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ScreenShots

Emplifi Screenshots

Screenshot of Emplifi Fuel Command CenterScreenshot of Emplifi Fuel ObjectivesScreenshot of Emplifi Unified AnalyticsScreenshot of social listening with AI-Powered Spike Alerts.Screenshot of the integrated social care interface.

MavSocial Screenshots

Screenshot of DashboardScreenshot of Visual Content LibraryScreenshot of Access over 70m stock images from world class stock libraries such as Getty Images and BigstockScreenshot of RSS ManagerScreenshot of Individual image view with TAGSScreenshot of Content Calendar