Emplifi vs. OpusClip

- Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.

Incentivized

It's great for taking long-form content and clipping it out to short form content and then distributing it to social platforms. It's not great as a long-form captioning and editing platform. If your goal is to create shorter-form content and get it distributed to most major platforms, this will be a great time-saver

Incentivized

• Helps us prioritize requests based on urgency and tone
• Helps us divide work between several teams
• Helps us keep an eye on how our posts are being recieved and are performing
• Helps us stay in contact with customers, and helps us understand particular customers needs
• Helps us separate the chaff from the wheat

• Content repurposing
• Content clipping and distribution
• Content captioning
• Content editing
• Adding B-roll to short-form and long-form content
• Content scheduling

Incentivized

• Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
• Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
• The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators

• There is an opportunity to integrate some workflows. For example, you can't add captions, b-roll, and music to long-form content AND then clip them. Those are two separate workflows.
• It would be good if the distribution and scheduling were broader. Right now you can post to LinkedIn, TitTok, Facebook, and YouTube. A wider range of platform posting integrations would be useful.
• The AI B-roll and stock-footage B-roll is a bit wonky. It will need better contextual matching to be bulletproof.

Incentivized

the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy

Incentivized

Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.

Incentivized

Easy to use and pretty turnkey. Prompting engine on the B-roll is pretty solid. Would be better if the lower-end versions had the ability to store more brand templates. Overall a very solid platform and a game-changer for smaller marketing and sales teams that want to push-button their content marketing efforts

Incentivized

We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.

Incentivized

The online training was fine but, in the end, the best way to learn any product is by actually using it.

The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!

We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on digital screens within the property and put carousels on our websites.

Incentivized

I've used Descript to create clips but that process was manual. OpusClip took a manual process and automated it significantly. Each clip used to take me around 15-20 minutes to create (captions, branding, music, b-roll, etc). With OpusClip, I've taken that down to 5 minutes per clip or less. Massive time savings.

Incentivized

• reporting - this has massively reduced the time spent on creating reports for social media activities
• paid ads - has provided detailed analysis of how our ads are performing
• community - reduced the time taken to respond to social messages, resulting in more leads

Incentivized

• Significant growth on most of the platforms I'm posting to
• Significant boost to overall content marketing
• Substantial reduction in clip creation and editing

Incentivized