Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…
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Hootsuite Insights
Score 9.9 out of 10
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uburVu (for a time known as Hootsuite Insights) analyzed big social data, combining monitoring capabilities, data analysis and reporting features to show insights like influencers, stories, and trends. It was acquired by Hootsuite in 2014, and has since been discontinued.
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Pricing
Emplifi
uberVu (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Emplifi
Hootsuite Insights
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Emplifi
uberVu (discontinued)
Features
Emplifi
uberVu (discontinued)
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Emplifi
6.4
7 Ratings
17% below category average
uberVu (discontinued)
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Ratings
Boolean keyword searches
6.75 Ratings
00 Ratings
Filtering out noise/spam
6.46 Ratings
00 Ratings
Sentiment analysis
5.55 Ratings
00 Ratings
Broad channel coverage
7.07 Ratings
00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Emplifi
7.3
8 Ratings
10% below category average
uberVu (discontinued)
-
Ratings
Content planning and scheduling
7.38 Ratings
00 Ratings
Audience targeting
7.07 Ratings
00 Ratings
Content optimization
7.38 Ratings
00 Ratings
Workflow management
7.67 Ratings
00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Emplifi
7.3
7 Ratings
10% below category average
uberVu (discontinued)
-
Ratings
Automated routing and prioritization
7.37 Ratings
00 Ratings
Customer interaction histories
8.25 Ratings
00 Ratings
Bulk actions
6.46 Ratings
00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Emplifi
7.6
6 Ratings
1% below category average
uberVu (discontinued)
-
Ratings
Lead generation
8.01 Ratings
00 Ratings
Content marketing
7.66 Ratings
00 Ratings
Paid media management
7.74 Ratings
00 Ratings
Campaigns and promotions
7.34 Ratings
00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Emplifi
5.8
8 Ratings
36% below category average
uberVu (discontinued)
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Ratings
Twitter
6.18 Ratings
00 Ratings
Facebook
7.98 Ratings
00 Ratings
LinkedIn
4.17 Ratings
00 Ratings
Google+
8.01 Ratings
00 Ratings
Instagram
7.38 Ratings
00 Ratings
Pinterest
3.25 Ratings
00 Ratings
YouTube
3.95 Ratings
00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Emplifi
6.4
8 Ratings
19% below category average
uberVu (discontinued)
-
Ratings
Campaign success analytics
7.07 Ratings
00 Ratings
Real-time tracking
6.78 Ratings
00 Ratings
Competitor analysis
5.57 Ratings
00 Ratings
Account management
Comparison of Account management features of Product A and Product B
- Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.
I liked uberVU a lot, and thought I was lucky to have found them (they actually responded to my tweet when I was vendor-searching, which was good to know as they were doing just what we were planning to use the software for). They are relatively small, which allows to have a great personal relationship and we felt very valued as a client. They provided great value - some of their competitors allow for more features (which explains their higher price), but there was no way to opt out of the unnecessary features to lower the price - uberVU didn't have any of that, it was just what we needed and in our price range
Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
I honestly didn't have any issues with them. Being able to set the real-time alerts as "every 15 minutes" took some figuring out to do, and we were still in the trial mode while we did that - it wasn't particularly intuitive for other users, but once we walked them through, everything worked well.
the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
I find it a great tool in the digital strategy world to see what people are saying across social platforms. It's much more efficient that doing a search on the platform itself and provides a lot of information extremely quickly
Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.
We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on digital screens within the property and put carousels on our websites.
Radian6 and Brandwatch were on the short list. We picked uberVU for its combination of price and features. It did not have extra features we didn't need, they were customizable and flexible enough to meet all of our needs