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Ensighten Manage vs. IBM InfoSphere Information Server

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ensighten Manage

    Score9 out of 10
    N/AEnsighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes data collection. The company’s Tag Delivery Network serves billions of tags annually for familiar brands like Sony, Staples, Symantec, T-Mobile, and United Airlines.N/A

    IBM InfoSphere Information Server

    Score10 out of 10
    N/AIBM InfoSphere Information Server is a data integration platform used to understand, cleanse, monitor and transform data. The offerings provide massively parallel processing (MPP) capabilities.N/A
    Pricing
    Ensighten ManageIBM InfoSphere Information Server
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Ensighten ManageIBM InfoSphere Information Server
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Ensighten ManageIBM InfoSphere Information Server
    Security
    Comparison of Security features of Ensighten Manage and IBM InfoSphere Information Server
    Feature
    Ensighten Manage
    7.6
    22 Ratings
    10% below category average
    IBM InfoSphere Information Server
    -
    Ratings
    Role-based user permissions7.622 Ratings00 Ratings
    Tag Management
    Comparison of Tag Management features of Ensighten Manage and IBM InfoSphere Information Server
    Feature
    Ensighten Manage
    7.7
    23 Ratings
    5% below category average
    IBM InfoSphere Information Server
    -
    Ratings
    Tag library9.421 Ratings00 Ratings
    Tag variable mapping7.220 Ratings00 Ratings
    Ease of writing custom tags7.423 Ratings00 Ratings
    Rules-driven tag execution7.321 Ratings00 Ratings
    Tag performance monitoring7.718 Ratings00 Ratings
    Page load times8.420 Ratings00 Ratings
    Mobile app tagging5.48 Ratings00 Ratings
    Library of JavaScript extensions8.612 Ratings00 Ratings
    Data Management & Integrity
    Comparison of Data Management & Integrity features of Ensighten Manage and IBM InfoSphere Information Server
    Feature
    Ensighten Manage
    7.5
    20 Ratings
    8% below category average
    IBM InfoSphere Information Server
    -
    Ratings
    Event tracking7.216 Ratings00 Ratings
    Mobile event tracking6.910 Ratings00 Ratings
    Data distribution management7.815 Ratings00 Ratings
    Universal data layer8.020 Ratings00 Ratings
    Automated error checking7.717 Ratings00 Ratings
    Data Source Connection
    Comparison of Data Source Connection features of Ensighten Manage and IBM InfoSphere Information Server
    Feature
    Ensighten Manage
    -
    Ratings
    IBM InfoSphere Information Server
    8.7
    4 Ratings
    4% above category average
    Connect to traditional data sources00 Ratings9.94 Ratings
    Connecto to Big Data and NoSQL00 Ratings7.54 Ratings
    Data Transformations
    Comparison of Data Transformations features of Ensighten Manage and IBM InfoSphere Information Server
    Feature
    Ensighten Manage
    -
    Ratings
    IBM InfoSphere Information Server
    9.6
    4 Ratings
    17% above category average
    Simple transformations00 Ratings10.04 Ratings
    Complex transformations00 Ratings9.24 Ratings
    Data Modeling
    Comparison of Data Modeling features of Ensighten Manage and IBM InfoSphere Information Server
    Feature
    Ensighten Manage
    -
    Ratings
    IBM InfoSphere Information Server
    8.0
    4 Ratings
    1% above category average
    Data model creation00 Ratings8.72 Ratings
    Metadata management00 Ratings7.74 Ratings
    Business rules and workflow00 Ratings8.44 Ratings
    Collaboration00 Ratings8.04 Ratings
    Testing and debugging00 Ratings7.14 Ratings
    Data Governance
    Comparison of Data Governance features of Ensighten Manage and IBM InfoSphere Information Server
    Feature
    Ensighten Manage
    -
    Ratings
    IBM InfoSphere Information Server
    9.7
    4 Ratings
    18% above category average
    Integration with data quality tools00 Ratings10.04 Ratings
    Integration with MDM tools00 Ratings9.53 Ratings
    Best Alternatives
    Ensighten ManageIBM InfoSphere Information Server
    Small Businesses
    Google Tag Manager
    Score9.5 out of 10
    Skyvia
    Score10 out of 10
    Medium-sized Companies
    Adobe Experience Platform Launch
    Score8.4 out of 10
    Informatica PowerCenter (legacy)
    Score9.3 out of 10
    Enterprises
    Adobe Dynamic Tag Management (discontinued)
    Score10 out of 10
    SolarWinds Task Factory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Ensighten ManageIBM InfoSphere Information Server
    Likelihood to Recommend
    8.1
    (27 ratings)
    8.9
    (5 ratings)
    Likelihood to Renew
    8.5
    (4 ratings)
    8.0
    (1 ratings)
    Usability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    6.5
    (5 ratings)
    -
    (0 ratings)
    User Testimonials
    Ensighten ManageIBM InfoSphere Information Server
    Likelihood to Recommend
    Ensighten
    Ensighten manage can be setup to be used by non technical business users. However the product provides a lot of flexibility by the way of custom custom Javascript and HTML tags, and advanced features like events, which needs coding experience as well as understanding of web technologies. Ensighten mobile is also a promising tool, but so far we have not had any luck setting it up, mainly due to challenges with Android setup
    Incentivized
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    IBM
    Information Server is extremely useful to replace manual developments that require a lot of coding effort. It significantly increases the productivity of the initial development and the future maintenance of the processes since it has a visual development environment with self-documentation.
    Read full review
    Pros
    Ensighten
    • Supports typical software development life cycle (SDLC) process by facilitating DEV, QA and PROD deployment stages through spaces.
    • Roles and security can be thoroughly defined.
    • Very good selection of tagging technologies.
    • Site is stable, no availability concerns.
    • GUI in general is straightforward.
    Incentivized
    Read full review
    IBM
    • IIS best for ETL ,not ELT , and many and diffrent source systems.
    • It also can process big data , unstuctured data
    • It is not only DWH , you can use infosphere for analys and see the bigger architecture of your OLTP systems
    Incentivized
    Read full review
    Cons
    Ensighten
    • While the code templates that are already existent provide an easy interface to leverage existing code sets, custom codes still need to be written a lot of times since the templatized versions apply them to a global scope only and not for individual URLs or regex's for specific use cases for pixel vendors. Also, the library needs to be updated more frequently with new pixel vendors injecting their own variations of codes
    • Professional services (both the shared and dedicated model) definitely needs a lot of improvement since this is something that we have been immensely challenged with as a client of Ensighten in general. General response times and availability of support hours both from an account management standpoint and professional services/support standpoint have been quite challenging in the past year or two and there has been no real progress on this front
    • Ensighten Manage uses its own best practices to modify certain code sets from say JavaScript to Jquery for instance as it may be more compatible within its platform. This needs to change so that the tool is more nimble, agile and flexible in accepting and executing on different vendor codes
    Incentivized
    Read full review
    IBM
    • I would be nice to have a new web development environment for DataStage.
    • Connectivity Packs such as Pack for SAP Application are a little pricey.
    • It is confusing for new developers the possibility of developing jobs using different execution engines such as Parallel or Server.
    Incentivized
    Read full review
    Likelihood to Renew
    Ensighten
    For the volume of tracking pixels that we plan to implement it only makes sense for us to continue. At this point, development is benefiting significantly from not being bogged down with writing tracking pixel code and the marketing team(s) enjoy being able to stay connected to their tool deployments. As the portfolio of tracking methods increases, the usage of Ensighten will increase with it.
    Read full review
    IBM
    • Scale of implementation
    • IBM techsupport
    Incentivized
    Read full review
    Usability
    Ensighten
    The GUI looks professional and is overall very usable. Menu and buttons are laid out well and easy to view. Wizard-like tag configuration is pleasant. Color scheme is pleasant to view, lacking fatiguing colors. Page load progress indicator is reassuring. Filters on past-visited screens are remembered, very handy. Filter options are flexible.
    Incentivized
    Read full review
    IBM
    No answers on this topic
    Support Rating
    Ensighten
    The Ensighten Manage support team has been helpful and dedicated to assisting us solve problems that come up with tag deployments even when the issues are completely unrelated to the core Manage product itself. They seem to have the right mix of tag-specific subject matter experts and general support resources.
    Incentivized
    Read full review
    IBM
    No answers on this topic
    Implementation Rating
    Ensighten
    Ensighten is a great tool, and as good as any in the industry with strong workflow capabilities, an admin API and a friendly interface. It does have some limitations and is not entirely "marketer friendly" as they claim. Also, note we've experienced some performance/load time issues with the Ensighten data layer, which we are addressing with them.
    Incentivized
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    IBM
    No answers on this topic
    Alternatives Considered
    Ensighten
    We've used Ensighten Tag Management since 2013 - before this, we used Adobe's out of the box dynamic tagging solution. Since Ensighten is a purpose-built tool, it provides a great deal more flexibility than that of Adobe. Rule-drived spaces and conditions were not available in Adobe's tag container. Ensighten's visual tagger is unique in its ability to place MBOXes on the page for A/B testing. Finally, mobile tagging is simply not possible without going through the release process, which Ensighten has freed us from
    Incentivized
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    IBM
    DataStage is more robust and stable than ODI The ability to perform complex transformations or implement business rules is much more developed in DS
    Read full review
    Return on Investment
    Ensighten
    • Increased complexity when debugging so bug are taking longer to fix when they are related to Ensighten
    • Our sites are loading about 10 seconds faster and have opened our eyes as to how much javascript we are rendering onto our sites which is no longer needed.
    Incentivized
    Read full review
    IBM
    • Productivity of the development of integration processes.
    • Better documentation and governance.
    • Reduce training costs of various technologies.
    Read full review
    ScreenShots