Everflow - Partner Marketing Platform vs. PartnerStack vs. Salesforce Agentforce Marketing

I would say the area Everflow has been the best for us is in tracking affiliate and internal metrics for our campaigns and our external(brokered) campaigns. A scenario where I think it may not be best suited would be integrating with Shopify through API. I've had multiple times where the integration doesn't go as stated it would and had to troubleshoot. I've also run into issues with reporting being accurate with that integration specifically. (Which could be Shopify's fault as they don't play well with many platforms anyway. So could be their problem, not Everflow's just to clarify).

Incentivized

creating co-branded gateway pages with your branding to collect leads from channels or referrers without having them leave your current website. managing all element of the referral programme, including authorising new partners, tracking connections, and emailing referrals. integrating with already-existing programmes like GitLab, Salesforce, and MailChimp to provide a smooth user experience. PartnerStack has the essential components needed for any Partner Program and can be integrated with your current infrastructure. With the help of the platform PartnerStack, we can create and oversee your whole relationship strategy. Manage our partners and rewards in one location by using the PartnerStack platform. build specialised partner experiences Use competitions, leaderboards, and gamification to inspire our teammates. give partners customised marketing materials (like swag) and incorporate tracking of their usage with PartnerStack

I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.

Incentivized

• Manages offers to affiliate partners.
• Tracks payouts and traffic volume.
• Houses creatives for affiliates to use.
• Generates reports and dashboards for tracking sales.

Incentivized

• This is the best tool so far which helps me to manage the business relations, through this software I have got more power to control my various channels.
• it is my everyday need to manage the tasks that are associated with my partners who own a particular platform like my Omni channels. It is handling everything in appropriate way.
• Now I feel more confident in analyzing the on-boarding working of my partners and I am not at all worried about the payouts and compliance. This tool has helped me to better engage with them.

Incentivized

• Filter relevant content so you can priorize those that are more relevant and resolve it first
• Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
• Configure automation rules to order the work of those who must interact with the customer

Incentivized

• Publishers cannot see their redirect revenue on their dashboard but the admins can. Which causes a lot of manual updating through communication and explaining to clients/publishers.
• I wish Everflow had a "Cap start date" for offer caps. Cake had that feature and I used it often.

Incentivized

• They don't provide any html or iframe script which most of the similar websites provide which I can easily add into my website
• They have very few programs into their network when compared to other similar networks. It would be great if they could add more programs into their network.
• Wish it had a filter for the marketplace? There are programs which pays per lead where as some pays per sale. And some pays % and some pays $.
• About a month ago my account was suspended and I contacted them about it and was told that due to some violations of their "Terms of Service", it was suspended. And I tried contacting them but after that email they just ignored my email. No reply after even 5 - 6 emails so I stopped emails also. Few days ago I received mail from them saying my account was mistakenly suspended in a effort to remove fraudulent activity from their network & now I have started working again with them. After I got access to my account again, all of the programs I had joined were removed from my account and now I have to apply to every program once again. It would be great if they could do something from their end and join me to all those programs from their end easily rather then me applying to everyone once again.

Incentivized

• The email builder does not offer any way to catch/check bugs across different email service providers
• Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
• Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
• Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.

Incentivized

Because it delivers what they promise.

Incentivized

As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch

Usability is the best part about PartnerStack. It's simply great!

Incentivized

You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.

Incentivized

Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.

Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.

Pretty responsive, but that's kinda expected within the space. TUNE has chats open and available right away.

Incentivized

They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support

Incentivized

The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.

Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.

From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.

You can request a demo to better understand and experience all the features Everflow has to offer. While receiving the assistance you will be able to determine which tools adapt the most to your business needs and customer and integrate them. Everflow provides great marketing software and tracking resources to help your program grow faster.

Incentivized

PartnerStack provides a faster interface and seems to be less confusing to use. In turn, this saves us time, especially if we just need to get a quick snapshot of the programs we're a part of and their overall health. Reporting is good for the metrics we need, but I would love more advanced reporting at some point and to see where we send the most traffic from - social, website, etc.

Incentivized

We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.

Incentivized

was not involved with this part but i have not heard about clompaints

Incentivized

Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.

Incentivized

• Positive since we have real-time attribution
• Customer support is helpful as needed
• We can measure performance and make data driven decisions

Incentivized

• We have had the option to keep up with our snap rates and have brought in a lot of cash by this setup.
• Accomplices like PartnerStack in view of the straightforwardness with which they can get their installments and the straightforwardness with which they can follow the progress of their references.

• Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
• Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
• Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.

Incentivized