EveryoneSocial is a platform that connects employees and empowers them to authentically create and share content.
$24
per month
Sprout Social
Score 8.4 out of 10
N/A
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…
It is our duty to distribute different content to our departments. It was hard to have control over every post on our different platforms. With EveryoneSocial, we have been able to even add social platforms where we did not have a presence before. With EveryoneSocial, we have had a better understanding of our target.
IMO it's best for an organization that has a lot of different people working on social media. They could be in different departments or just different members of the same team responsible for different types of posts (corporate, e-commerce, branding, etc.). I don't think it's as vital for a one-person team working solely within the Meta platform, for instance, especially if they're less concerned with detailed analytics.
For each account, customize posts for each platform, and schedule them to go live simultaneously.
Employee Advocacy via Sprout Social has integrated AI assistance for captions. Usually I would generate one suggested caption for employees to use/stem from when re-sharing to their socials. But now, EA message ideas display in random orders to better promote the full range of content.
Sprout Social has made the option to gamify the sharing concept quite easily with Employee Advocacy. Using the Leaderboard feature, employees can earn points in Employee Advocacy. Customized point values ensure you know how to climb the Leaderboard and start some friendly competition.
Leaderboards: I think it's great to have one, it's a strong motivator, but to my knowledge, there's no room for customizations/separate leaderboards the way there is for the different content streams. Seems like a no-brainer that each content stream/group should have its own leaderboard. With one general leaderboard, I've seen it actually discourage people from participating, b/c they see Joe Smith with over a thousand shares, etc. and feel like they'll never catch up, so why bother. Separate, customized leaderboards would be a right direction for this product. This is really one of the only areas I think this tool is really lacking in.
Social media platforms don't always play nice with Sprout so it will always be a challenge to get all integrations to work properly.
Sprout Social is a growing organization and they are acquiring new technologies, which can be good. However, they often spend time in meetings upselling new services. I like to learn about enhancements and opportunities but prefer to focus on my investments first.
I gave it this rating because it is easy to use, creates positive competition between employees about who can have the most impact on the brand, engages others in a way we have not yet been able to duplicate and is very simple.
I like Sprout for our needs and I like that it is easy to use. We want something better than HootSuite but don't need a high-level fancy program. The only think I don't like is customer service (except for chat).
Sprout Social's ease of use and navigation throughout the technology are relatively easy to figure out and teach. We also had a representative thoroughly walk us through the features and functionality to set us up for success in using the platform. I didn’t give it a ten because there were times when the navigation didn’t make sense, but once you figured out the quirks, it didn’t cause any trouble.
Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
Sprout Social's customer support is extremely responsive. They're also always looking for suggestions on how they can make the product better and will actually take your ideas to their team to see if they're worth implementing. I've never had an issue that couldn't be resolved by them in a timely manner.
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
I consider that EveryoneSocial stacks up against other platforms since it has more complete and useful tools that we can use to acquire better results in productivity and time management. As well, it has been a very user-friendly platform. It was a smooth transition that worked for the best of everyone.
We are constantly exploring our options and looking for the most cutting-edge products that suit our needs as a business. Sprout ticked the boxes for what we needed when it was time for a change. Both are powerful tools, and you can only see by doing.
One positive impact has been a huge time saver for our team. Where we once had multiple systems and delays from producing content to approval to publishing, now everything is seamless.
Another positive impact is streamlining the onboarding process for new team members. Sprout Social is user-friendly and intuitive, making it easy to study even for someone completely new to social media.
One negative impact has been the time it takes to wade through irrelevant social listening posts. The filtering is not effective enough to eliminate the noise.
