Social Mention is a free tool which is a kind of Google search for the social web. It provides basic search and alerts across a very broad variety of social channels.
Anyone that has a business with a high NPS score should take advantage of this acquisition channel. If your business isn't promotional in nature (i.e., doesn't offer discounts), this type of program may not be as effective. It is important for both the advocate and the recipient to get something out of it. If only the advocate gets rewarded, it will likely diminish your returns.
Social Mention is a great tool for monitoring social media. This Tool can also be used to search specifically taking the keywords in the blogs, comments, news etc. It offers a third party API for users. It can be used to send email to clients of their brand performance data. This tool can indicate if your mentions are angry, happy or neutral but the data can't be reliable.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Lacks geo filtering capabilities (i..e, ability to serve refer a friend only to visitors from specific countries). Our team had to put that logic in place on our side instead of relying on Extole.
Platform requires assistance from account manager for some actions/features that should be in the hand of the client.
Quality Control has been an issue at time. Our program has gone down because a new global platform update went out and affected our implementation. Extole has been responsive in these types of incidents, but that should not happen.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I love that Social Mention is so easy to use. It does not take a long time to learn how to navigate the site when you need information quickly. I don't use it as much in my new job, but I recommend it for basic monitoring and when you need social media information right away
It doesn't work as well since we changed our name. We used to have a very unique twitter handle etc. so it was easier for social mention to find us. For folks who have unique names it's excellent if you don't it may not be that helpful.
Social Mention streamed everything together, calculated my sentiment for me, allows me to filter what results I am personally looking for, extract my RSS feed and navigate to one of the channels of buzz.
It took a few months to become ROI positive with Extole, but the ROAS has been good since. It probably represents about 2% of our new customers per month.
The paid-version actually had a negative ROI for us as it would sometimes feed us topically inappropriate articles and didn't allow us to filter by source so as to eliminate inappropriate blogs and inappropriate news sources (like highly politically partisan ones).
