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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    EZ Texting

    Score9.1 out of 10
    N/AEZ Texting provides businesses and organizations with a text marketing solution, including features and integrations to keep conversations going. The solution can be used by businesses to connect with their audiences. It can be used to send promotions, promote a new product, build brand awareness, or drive traffic to websites or storefronts. EZ Texting Key Features EZ Texting's features are designed to enhance the effectiveness of text marketing efforts.…

    $25

    per month

    MailUp

    Score10 out of 10
    N/AMailUp is the eponymous email & SMS platform from the Italian company that was founded in 2002 that now has a modest but respectable presence across the western world with a diverse customer base (Yamaha, Amnesty International, Korean Air, etc.). Mailup's platform combines email marketing, with transactional email and SMS features, and offers SMTP relay and plugins for ecommerce, CRM and CMS systems. Their unusual pricing scheme is tiered just on subscribers but on volume of sends and that…N/A
    Pricing
    EZ TextingMailUp
    Editions & Modules
    Launch
    Starting at $25
    per month
    Boost
    Starting at $75
    per month
    Scale
    Starting at $125
    per month
    Enterprise
    Starting at $3,000
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    EZ TextingMailUp
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsLAUNCH PLAN: Recommended for up to 500 contacts. Local EZ Textable Number. Max Speed: up to 500/day. Cost Per Msg:$0.030. Delivery Rate: 95% Includes 500 free msg/mo or 6k annually. BOOST PLAN: Recommended for 501-2,000 contacts. Local EZ High-Volume Number. Max Speed: up to 2,000/day. Cost Per Msg: $0.025. Delivery Rate: 95% Includes 500 free msg/mo or 6k annually. SCALE PLAN: Recommended for 2,000-50,000 contacts. Local EZ High-Volume, High-Speed Number. Max Speed: up to 50,000/day. Cost Per Msg: $0.020. Delivery Rate: 95%. Includes 500 free msg/mo or 6k annually. ENTERPRISE PLAN: Recommended for 50,000+ contacts. This Plan offers. Dedicated Short Codes. Max Speed: up to 1 MM/day. Cost Per Msg: $0.010. Delivery Rate: 99%. Includes 200k msg/mo. Pricing information for EZ Texting is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase EZ Texting must be conducted with the seller. Included in All Plans: Unlimited Incoming Messages, Contacts, & Keywords. New Features: Realize ROI faster with AI Compose & Team Inbox with AI Reply. Live Support Chat: Monday-Friday 8am-8pm ET and Saturday-Sunday 9am-5pm ET. Growth Tools: QR Codes, Keywords & Signup Forms. MMS Edge: Enhanced Image Library + Editor powered by Shutterstock. CRM-Lite: Upload, Management, Groups & Personalization.—
    More Pricing Information
    Community Pulse
    EZ TextingMailUp
    Considered Both Products
    CallFire
    No answer on this topic
    MailUp
    No answer on this topic
    Key User Insights
    Would buy again
    92%
    Would buy again
    116 Answers
    No answers on this topic
    Delivers good value for the price
    95%
    Delivers good value for the price
    108 Answers
    No answers on this topic
    Happy with the feature set
    94%
    Happy with the feature set
    119 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    107 Answers
    No answers on this topic
    Implementation went as expected
    95%
    Implementation went as expected
    114 Answers
    No answers on this topic
    Features
    EZ TextingMailUp
    Email & Online Marketing
    Comparison of Email & Online Marketing features of EZ Texting and MailUp
    Feature
    EZ Texting
    -
    Ratings
    MailUp
    9.5
    1 Ratings
    17% above category average
    WYSIWYG email editor00 Ratings10.01 Ratings
    Dynamic content00 Ratings10.01 Ratings
    Ability to test dynamic content00 Ratings8.01 Ratings
    Mobile optimization00 Ratings10.01 Ratings
    Best Alternatives
    EZ TextingMailUp
    Small Businesses
    SimpleTexting
    Score7.6 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Attentive
    Score8.6 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Airship
    Score9.1 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    EZ TextingMailUp
    Likelihood to Recommend
    9.2
    (284 ratings)
    10.0
    (1 ratings)
    Likelihood to Renew
    10.0
    (12 ratings)
    -
    (0 ratings)
    Usability
    9.1
    (122 ratings)
    -
    (0 ratings)
    Availability
    10.0
    (3 ratings)
    -
    (0 ratings)
    Performance
    9.0
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    9.6
    (112 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.0
    (5 ratings)
    -
    (0 ratings)
    Configurability
    8.0
    (3 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    9.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    8.0
    (5 ratings)
    -
    (0 ratings)
    Product Scalability
    9.0
    (3 ratings)
    -
    (0 ratings)
    Professional Services
    8.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.0
    (3 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.0
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    EZ TextingMailUp
    Likelihood to Recommend
    CallFire
    EZ Texting would be well suited for a small business that doesn't have the man power to be able to contact all of the leads they have coming in or who struggles to maintain communication with current clients at times. It would not be appropriate for a business who is looking to send phishing texts out to a large group of people.
    Incentivized
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    MailUp
    Great for marketing teams looking to quickly deploy emails without the need for HTML coding.
    Incentivized
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    Pros
    CallFire
    • I appreciate the detailed delivery reports.
    • The support team’s quick responses are appreciated.
    • The automation feature is incredibly handy for instantly messaging leads right after they sign up.
    • The onboarding process is straightforward.
    • Genuine customer inquiries show up in the inbox, organizing important messages in one place.
    • You can avoid the email spam folder by using ez texting!
    • Opt-outs resolve themselves.
    Incentivized
    Read full review
    MailUp
    • Email marketing creation
    • Email design
    • HTML template creation
    Incentivized
    Read full review
    Cons
    CallFire
    • Drafts don't save well, seemed like I kept having to redo the same text because a draft wouldn't save.
    • I want to be able to click and update users quickly, but there were too many steps to add/remove people from lists.
    • The app didn't work if I used google SSO - i couldn't ever get signed in.
    Incentivized
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    MailUp
    • Alt tag styling within the editor
    Incentivized
    Read full review
    Likelihood to Renew
    CallFire
    We're excited about EZ Texting and what it does for us. We want to get more into automation with campaigns dealing directly with web sales so a more robust solution will likely leave EZ Texting as our event activation partner and only be used during select times of the year.
    Incentivized
    Read full review
    MailUp
    No answers on this topic
    Usability
    CallFire
    EZ Text was very easy to set up and very intuitive. It does not take long at all to add your contact lists or to set up templates. It takes a second to get used to when it comes to sending mass group texts, but all in all, it does what we need to do and was easy to implement. We were able to do it ourselves.
    Incentivized
    Read full review
    MailUp
    No answers on this topic
    Reliability and Availability
    CallFire
    We have never needed to use the system and it be unavailable. They seem to schedule their server maintenance perfectly (at least for us!).
    Incentivized
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    MailUp
    No answers on this topic
    Performance
    CallFire
    It works pretty well but sometimes things don't work the way you would assume, IE marking messages as read is not as intuitive
    Incentivized
    Read full review
    MailUp
    No answers on this topic
    Support Rating
    CallFire
    EZ Texting "gets it"! When I have had something I needed customer service to help me with, they returned my emails and calls promptly. I have a smaller business and they came through as if I was a huge corporate entity. They really care about all sizes of customers!
    Incentivized
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    MailUp
    No answers on this topic
    Implementation Rating
    CallFire
    The most important aspect of implementation was selecting a valuable keyword. When we first started using EZ Texting, we were able to grab a simple, easy word to use to connect people to our texts. That proved invaluable in our marketing and selling people on using the service. If we didn't have a good word, I would imagine it wouldn't have been as successful.
    Incentivized
    Read full review
    MailUp
    No answers on this topic
    Alternatives Considered
    CallFire
    We chose EZ Texting over enterprise solutions because of it's ease of set up, ease of use, and low barrier to entry. We had discussions with other companies, and it seemed very complicated and would require a lot of set up on our end. We don't have a dedicated IT or marketing team. We are a small business. So those barriers were just too complicated and we decided to go with an easier solution.
    Incentivized
    Read full review
    MailUp
    Mailup has hands down the best editor for creating responsive emails, I've tried almost everything out there and this is the best, I recommend this to colleagues all the time!
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    CallFire
    We have been grandfathered into our old package, but I wish there were better package options offered now.
    Incentivized
    Read full review
    MailUp
    No answers on this topic
    Scalability
    CallFire
    We haven't really utilized it for this purpose but it does seem like there are a lot of great options you can utilize.
    Incentivized
    Read full review
    MailUp
    No answers on this topic
    Professional Services
    CallFire
    easy access
    Incentivized
    Read full review
    MailUp
    No answers on this topic
    Return on Investment
    CallFire
    • Customers, as well as potential customers, do not seem to have any issue, providing their phone numbers for text messages as opposed to receiving countless emails.
    • Upselling items has improved considerably due to our ability to notify customers of new products and specials that we are offering in the store.
    Incentivized
    Read full review
    MailUp
    • Faster email development
    • More team members able to contribute to the email development process
    • Better templates
    Incentivized
    Read full review
    ScreenShots

    EZ Texting Screenshots

    Screenshot of EZ Texting Dashboard: View recent activity, upcoming campaigns, and access AI Assistant.Screenshot of Enhanced Image Library + Editor: Our enhanced Shutterstock integration helps you unlock and edit 450+ million free images and 20k design templates, giving you the license to create more scroll-stopping texts.Screenshot of AI Compose: Create engaging messages instantly with emojis, helpful templates, easy editing, multilingual translations, and more.Screenshot of Workflows: Effortlessly send texts triggered by actions and events to boost engagement and drive conversions. With a drag & drop editor, technical expertise or code is never required.Screenshot of Quickly create engaging texts with built-in tools, including AI Compose, to add personalization, trackable URLs, media, and more! Stay compliant with EZ Texting's SafeSTOP® feature.Screenshot of Reporting Made Easy: Get delivery confirmations, check on bounce rates and view opted-outs.

    MailUp Screenshots

    Screenshot of Manage lists. With MailUp, you can manage mailing lists, groups and sending profiles, automatically eliminating duplicate addresses and handling users who cancel their subscription. The procedure is guided, quick and safe. The utmost simplicity, with no need to install additional software. Not bad, right?Screenshot of he winning variable, with mathematical certainty
With A/B testing, discover, prior to mailing, what your recipients prefer to read, by automatically testing several versions of the same text, measuring its effectiveness on a select group. Opening results improve by up to 30% and, for each version, you have more statistical information. Mailing after mailing, you can only do better!Screenshot of Creating emails for mobile devices is easy
Free your creativity and create emails and newsletters that have great visual impact, optimised for mobile devices. While you concentrate on the content of your campaign, MailUp takes care of the rest with the aid of an intelligent editor and plenty of cutting-edge functions. Not bad, right?Screenshot of Countless ways to create your messages.

There's not only BEE with which create messages. You can start with HTML documents, RSS/Atom, URL or choose from hundreds of graphic models. Starting with an empty email? The convenient WYSIWYG editor helps you put your messages together with just a few clicks. It's all up to you!Screenshot of .and you can do the same with unsubscribe lists.

Automatic management of unsubscribe lists allows you to activate the UNSUBSCRIBE button directly in the email client interface. The unsubscribers list also shows a list of users who performed this action, which may be edited and exported. This function also allows you to make up random groups of users, specifying the number of subscribers. This makes it easier to manage random sampling and A/B testing.Product screenshot