Feature Toggle vs. Optimizely Web Experimentation

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Feature Toggle
Score 8.0 out of 10
N/A
Feature Toggle (or FeatureToggle) is an open source feature management tool for .NET.N/A
Optimizely Web Experimentation
Score 8.7 out of 10
N/A
Optimizely Web Experimentation empowers teams to conduct experiments (without having to rely on developer resources) in order to test various user interactions, make website changes backed by data, and personalize customer experiences.N/A
Pricing
Feature ToggleOptimizely Web Experimentation
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Feature ToggleOptimizely Web Experimentation
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Feature ToggleOptimizely Web Experimentation
Top Pros
Top Cons
Features
Feature ToggleOptimizely Web Experimentation
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Feature Toggle
-
Ratings
Optimizely Web Experimentation
8.0
105 Ratings
4% below category average
a/b experiment testing00 Ratings9.3105 Ratings
Split URL testing00 Ratings8.586 Ratings
Multivariate testing00 Ratings8.888 Ratings
Multi-page/funnel testing00 Ratings8.283 Ratings
Cross-browser testing00 Ratings7.458 Ratings
Mobile app testing00 Ratings7.645 Ratings
Test significance00 Ratings8.596 Ratings
Visual / WYSIWYG editor00 Ratings8.085 Ratings
Advanced code editor00 Ratings7.677 Ratings
Page surveys00 Ratings6.817 Ratings
Visitor recordings00 Ratings8.418 Ratings
Preview mode00 Ratings8.094 Ratings
Test duration calculator00 Ratings6.966 Ratings
Experiment scheduler00 Ratings8.165 Ratings
Experiment workflow and approval00 Ratings6.545 Ratings
Dynamic experiment activation00 Ratings7.440 Ratings
Client-side tests00 Ratings9.160 Ratings
Server-side tests00 Ratings9.125 Ratings
Mutually exclusive tests00 Ratings8.644 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Feature Toggle
-
Ratings
Optimizely Web Experimentation
8.6
99 Ratings
1% below category average
Standard visitor segmentation00 Ratings8.997 Ratings
Behavioral visitor segmentation00 Ratings8.477 Ratings
Traffic allocation control00 Ratings9.493 Ratings
Website personalization00 Ratings8.065 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Feature Toggle
-
Ratings
Optimizely Web Experimentation
8.3
95 Ratings
2% below category average
Heatmap tool00 Ratings9.213 Ratings
Click analytics00 Ratings8.833 Ratings
Scroll maps00 Ratings8.317 Ratings
Form fill analysis00 Ratings8.335 Ratings
Conversion tracking00 Ratings8.744 Ratings
Goal tracking00 Ratings8.483 Ratings
Test reporting00 Ratings8.186 Ratings
Results segmentation00 Ratings8.053 Ratings
CSV export00 Ratings7.557 Ratings
Experiments results dashboard00 Ratings8.049 Ratings
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User Ratings
Feature ToggleOptimizely Web Experimentation
Likelihood to Recommend
8.0
(2 ratings)
8.8
(191 ratings)
Likelihood to Renew
-
(0 ratings)
8.4
(46 ratings)
Usability
-
(0 ratings)
9.0
(58 ratings)
Availability
-
(0 ratings)
10.0
(7 ratings)
Performance
-
(0 ratings)
7.3
(6 ratings)
Support Rating
10.0
(1 ratings)
10.0
(16 ratings)
Online Training
-
(0 ratings)
3.0
(1 ratings)
Implementation Rating
-
(0 ratings)
8.0
(11 ratings)
Configurability
-
(0 ratings)
6.0
(1 ratings)
Product Scalability
-
(0 ratings)
8.0
(102 ratings)
User Testimonials
Feature ToggleOptimizely Web Experimentation
Likelihood to Recommend
Open Source
It's helpful that the tool takes URL parameters into account but that requires the URL structure to be of desired quality, to begin with. This tool is best suited for those working off of solid foundation in terms of web presence
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Optimizely
Optimizely Web Experimentation has a higher sticker price than some of its competitors. While this is true, you're buying an industry leader with tremendous experience in working with clients for years. Initially, with our Conversion Rate Optimization program, we were wow'd and cajoled into trying the hot bleeding edge features that some newer companies might call AI/algorithmic models-- these are otherwise known as Multi-Armed Bandit campaigns, which isn't a new thing. That being said, contracting and fully utilizing Optimizely Web Experimentation's suite of features, professional services, and more may be cost prohibitive for smaller companies. Once a CRO program reaches maturity Optimizely Web Experimentation can scale for larger teams where more advanced can utilize server side tests exclusively for seamless experimentation.
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Pros
Open Source
  • Limit software options - prevents rework time
  • Allows for beta testing - allows for better later buy-in
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Optimizely
  • Considers every kind of experiment from simple code change, code additions, code removal, javascript functions, CSS changes, and split landing redirects.
  • Very friendly UC interface for easy navigation of implementation of pages, click events, experiment set up, and metric set up.
  • The ability to let me know when something has reach stat sig without having to do complicated math on my own
  • ability to carry UTM parameters through landing page redirects with a click of a button.
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Cons
Open Source
  • More help/how-to literate or use cases.
  • Conditional logic could be improved.
  • More dynamic interface.
Read full review
Optimizely
  • Pricing model penalizes those just starting with experimentation.
  • High price and fees based on website traffic, not experiment impressions. so you are charged whether you experiment or not.
  • Integration with GA4 is subpar.
  • Documentation at times confusing, different products.
  • UX is confusing and too simple. It leads to errors by users. Lack of meganavs, too minimalistic, it becomes quite a frustration.
  • Not competitive pricing compared with other AB testing tools.
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Likelihood to Renew
Open Source
No answers on this topic
Optimizely
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
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Usability
Open Source
No answers on this topic
Optimizely
Usability is mostly great. I like the WYSIWYG functionality and adding in real code is simple as well. It's easy to target specific pages or audiences. I've knocked a couple of points off because of how difficult it is to set up URL redirect experiments, confusion around creating pages, and lack of data that can be further analyzed.
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Reliability and Availability
Open Source
No answers on this topic
Optimizely
I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
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Performance
Open Source
No answers on this topic
Optimizely
I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
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Support Rating
Open Source
I'm not sure about the support ....we didn't use it.
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Optimizely
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
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Online Training
Open Source
No answers on this topic
Optimizely
The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
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Implementation Rating
Open Source
No answers on this topic
Optimizely
In retrospect: - I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.) - Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test. - Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
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Alternatives Considered
Open Source
Togglz has more detailed documentation and recurring updates. But the Togglz default setting to "HTTP" caused some glitches.
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Optimizely
Overall, the tools we compared against were great, but we went with Optimizely because it has all the features we needed and has the market leadership that gave us trust we would be successful in our experimentation efforts.
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Scalability
Open Source
No answers on this topic
Optimizely
This rating for Optimizely Web Experimentation is rooted in the more complicated builds that are not feasible with just Java and CSS. These require the featured experimentation add on, therefore the base level platform I am giving a lower rating. We have had issues with overly complex test builds, because we can only utilize Java and CSS to make the elements
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Return on Investment
Open Source
  • The cost of a programmer is certainly a ticket to budget. Neg
  • The cost savings of limiting operational database errors is certainly more positive than the negative just mentioned.
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Optimizely
  • Customer retention: We've reduced subscription service client churn by 20%+ using optimized unsubscribe flows.
  • Risk mitigation: Testing into full site redesigns has saved clients millions of dollars.
  • Feature prioritization: Identifying what painted door changes add value has allowed developers to focus on changes that add hundreds of thousands or even millions to the bottom line.
Read full review
ScreenShots

Optimizely Web Experimentation Screenshots

Screenshot of the visual editor, used to make changes to the appearance and layout of a website.Screenshot of the results dashboard that displays experiment results.Screenshot of the integrations page, where integrations can be enabled.Screenshot of Advanced Audience Targeting: Custom Real-Time Segments provide customers with the ability to create rapidly-updating segments which can be used as audiences for testing or personalization. These segments can be based on profile data, omni-channel behaviors, and AI-based observations.Screenshot of AI Content Suggestions: AI-powered suggestions in the Visual Editor accelerate ideation.Screenshot of Extensions for Edge: reusable elements minimize developer dependency when launching multiple tests with the same element.