Google offers the Firebase suite of application development tools, available free or at cost for higher degree of usages, priced flexibly accorded to features needed. The suite includes A/B testing and Crashlytics, Cloud Messaging (FCM) and in-app messaging, cloud storage and NoSQL storage (Cloud Firestore and Firestore Realtime Database), and other features supporting developers with flexible mobile application development.
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Microsoft Entra ID
Score 8.9 out of 10
N/A
Microsoft Entra ID (formerly Microsoft Azure Active Directory or Azure AD) is a cloud-based identity and access management (IAM) solution supporting restricted access to applications with Azure Multi-Factor Authentication (MFA) built-in, single sign-on (SSO), B2B collaboration controls, self-service password, and integration with Microsoft productivity and cloud storage (Office 365, OneDrive, etc) as well as 3rd party services.
Firebase came to a multiuse case for our product for authenticating backend services, users on the app & get data on the user base using the dashboard.
The Microsoft Entra ID reaches to height in comparison to other applications of Google cloud console and Amazon Web Services due to its amazing feature of provisioning and Microsoft Graph APIs. Plus ease of implementation of single sign on feature to different apps as an …
Firebase should be your first choice if your platform is mobile first. Firebase's mobile platform support for client-side applications is second to none, and I cannot think of a comparable cross-platform toolkit. Firebase also integrates well with your server-side solution, meaning that you can plug Firebase into your existing app architecture with minimal effort.
Firebase lags behind on the desktop, however. Although macOS support is rapidly catching up, full Windows support is a glaring omission for most Firebase features. This means that if your platform targets Windows, you will need to implement the client functionality manually using Firebase's web APIs and wrappers, or look for another solution.
It is especially good for organizations that are otherwise in the Microsoft ecosystem (Microsoft 365 applications). Microsoft Entra ID is really well supported sign-in method in various SaaS-applications and they often have step-by-step guides how to deploy the SSO with Microsoft Entra ID. It's less suitable for organizations that might use other productivity tools than M365 or do not have Windows-based computers.
Analytics wise, retention is extremely important to our app, therefore we take advantage of the cohort analysis to see the impact of our middle funnel (retargeting, push, email) efforts affect the percent of users that come back into the app. Firebase allows us to easily segment these this data and look at a running average based on certain dates.
When it comes to any mobile app, a deep linking strategy is essential to any apps success. With Firebase's Dynamic Links, we are able to share dynamic links (recognize user device) that are able to redirect to in-app content. These deep links allow users to share other deep-linked content with friends, that also have link preview assets.
Firebase allows users to effectively track events, funnels, and MAUs. With this simple event tracking feature, users can put organize these events into funnels of their main user flows (e.g., checkout flows, onboarding flows, etc.), and subsequently be able to understand where the drop-off is in the funnel and then prioritize areas of the funnel to fix. Also, MAU is important to be able to tell if you are bringing in new users and what's the active volume for each platform (Android, iOS).
Single Sign-on helps ease the user experience, allowing users to avoid typing multiple passwords.
The identity and management are straightforward to use and easy to connect to other applications, as well as third-party applications.
The support of remote work. Nowadays, many people work from home and need to access their accounts. Microsoft Enterprise ID gives secure access to the company data.
Attribution and specifically multi-touch attribution could be more robust such as Branch or Appsflyer but understand this isn't Firebases bread and butter.
More parameters. Firebase allows you to track tons of events (believe it's up to 50 or so) but the parameters of the events it only allows you to track 5 which is so messily and unbelievable. So you're able to get good high-level data but if you want to get granular with the events and actions are taken on your app to get real data insight you either have to go with a paid data analytics platform or bring on someone that's an expert in SQL to go through Big Query.
City-specific data instead of just country-specific data would have been a huge plus as well.
Probably the most primary thing is just the interface itself. It's frequently changing and so oftentimes we kind of have to go back and redocument our processes for our IT staff because the steps that they would take to perform a task one month. Now it's a totally different staff, new dashboard, even a new name for the product or the feature. So it would be nice if that stuff was a little bit more consistent.
MSFT Entra ID has been essential for managing our geographically dispersed team. We're confident that it will scale with us as grow, and we'll be able to take advantage of additional security and ID management features as they become necessary. Being able to centrally manage our user access from anywhere with a small support team is such a relief.
Firebase functions are more difficult to use, there are no concepts of triggers or cascading deletes without the use of Firebase functions. Firebase functions can run forever if not written correctly and cause billing nightmares. While this hasn't happened to us specifically it is a thing that happens more than one realizes.
I mean it's pretty good. It is click, click. I mean, oftentimes I can go to the expert or layer two support to get help. Suddenly I go to them. So it has to be pretty useful to be honest. I do a lot of, and there's a lot of, you could do research quickly online to find out how to do certain things. I think that's the only thing we can improve to in terms of kind of a best practice path is setting up it. But because I'm it profess of tons of years in co-management services, I can figure it out. But for others they may not be able to figure it out. You still need an IT person of course to translate all of that. But to me pretty straightforward. I come from the days of directory from 2008, 2000, Microsoft server 2000.
Our analytics folks handled the majority of the communication when it came to customer service, but as far as I was aware, the support we got was pretty good. When we had an issue, we were able to reach out and get support in a timely fashion. Firebase was easy to reach and reasonably available to assist when needed.
I have not needed to engage support for anything at this time. I have been able to find the answers either online or in a knowledgebase. I tried to skip the question but it would not let me, so I rated a 9 based on other interactions with Microsoft support I have had
Make sure you use a good partner. Our implementation was a bit longer and more problematic than we expected. Our partner got it done, but, in my opinion, some of their inexperience and staffing issues were evident.
Before using Firebase, we exclusively used self hosted database services. Using Firebase has allowed us to reduce reliance on single points of failure and systems that are difficult to scale. Additionally, Firebase is much easier to set up and use than any sort of self hosted database. This simplicity has allowed us to try features that we might not have based on the amount of work they required in the past.
We've used other Microsoft products and we've also used some standalone products, like each application you can have its own identity, so we've looked at some of those too, but we try to use the Entra ID as much as possible because it offers a wider range of reliability.
Microsoft Professional Services' technical knowledge is appreciable as consultants design the solution as per customer requirements. Mapping of features per user specifications and assisting Customer IT engineers to implement so they can manage and administer the services.
Makes building real-time interfaces easy to do at scale with no backend involvement.
Very low pricing for small companies and green-fields projects.
Lack of support for more complicated queries needs to be managed by users and often forces strange architecture choices for data to enable it to be easily accessed.
I think it's had positive. It's enabled us to make authentication easier and more streamlined across the organization from frontline workers to back office workers.
It's allowed us to really adopt authentication policies and methods that suit that user and their work environment.
