Google offers the Firebase suite of application development tools, available free or at cost for higher degree of usages, priced flexibly accorded to features needed. The suite includes A/B testing and Crashlytics, Cloud Messaging (FCM) and in-app messaging, cloud storage and NoSQL storage (Cloud Firestore and Firestore Realtime Database), and other features supporting developers with flexible mobile application development.
$0.01
Per Verification
Phrase
Score8.6 out of 10
Small Businesses (1-50 employees)
Phrase is a Language Intelligence provider. Its enterprise platform automates, manages, and delivers multilingual content. Global brands use Phrase across hundreds of languages to reduce time to market and deliver consistent brand experiences worldwide. The Phrase Platform brings together translation management, software localization, multimedia localization, machine translation, workflow automation, and language AI in a single integrated environment. From marketing…
Firebase should be your first choice if your platform is mobile first. Firebase's mobile platform support for client-side applications is second to none, and I cannot think of a comparable cross-platform toolkit. Firebase also integrates well with your server-side solution, meaning that you can plug Firebase into your existing app architecture with minimal effort.
Firebase lags behind on the desktop, however. Although macOS support is rapidly catching up, full Windows support is a glaring omission for most Firebase features. This means that if your platform targets Windows, you will need to implement the client functionality manually using Firebase's web APIs and wrappers, or look for another solution.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The system is well suited if you also run Trados or any second system. As the system is very expensive and the use of MTUs is rather complicated to understand the best thing is to run most larger projects through Trados or any other CAT tool and then to import it. Large projects are expensive in Phrase Localization Platform so I would recommend it if you have small projects and have enough capacity to carefully check the terminology as the data pulled from the term base is inconsistent. The same applies to the find replace feature which can work great.
Analytics wise, retention is extremely important to our app, therefore we take advantage of the cohort analysis to see the impact of our middle funnel (retargeting, push, email) efforts affect the percent of users that come back into the app. Firebase allows us to easily segment these this data and look at a running average based on certain dates.
When it comes to any mobile app, a deep linking strategy is essential to any apps success. With Firebase's Dynamic Links, we are able to share dynamic links (recognize user device) that are able to redirect to in-app content. These deep links allow users to share other deep-linked content with friends, that also have link preview assets.
Firebase allows users to effectively track events, funnels, and MAUs. With this simple event tracking feature, users can put organize these events into funnels of their main user flows (e.g., checkout flows, onboarding flows, etc.), and subsequently be able to understand where the drop-off is in the funnel and then prioritize areas of the funnel to fix. Also, MAU is important to be able to tell if you are bringing in new users and what's the active volume for each platform (Android, iOS).
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Attribution and specifically multi-touch attribution could be more robust such as Branch or Appsflyer but understand this isn't Firebases bread and butter.
More parameters. Firebase allows you to track tons of events (believe it's up to 50 or so) but the parameters of the events it only allows you to track 5 which is so messily and unbelievable. So you're able to get good high-level data but if you want to get granular with the events and actions are taken on your app to get real data insight you either have to go with a paid data analytics platform or bring on someone that's an expert in SQL to go through Big Query.
City-specific data instead of just country-specific data would have been a huge plus as well.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
In the case of EN to JA translation, we enter text and then convert it to get the correct final text (word or phrase) which uses correct Chinese character(s), as there are often multiple Chinese characters with the same reading but different meanings. When those conversion options are displayed, it is usually possible to change our selection among them by hitting the Tab key, but in Phrase, hitting the Tab key makes us leave the text conversion and move to the source segment, so we must make sure to use arrow keys to choose the right conversion option when using Phrase.
When there are tag elements used in the source text, the tags must exist in the target text of course, but the tag order also must be the same. The tags cannot be moved around in the segment, which causes problems in the case of the Japanese language, because the word order differs between EN and JA.
In the Japanese language, Italics are basically not used, so there must be no texts between the tags which specify Italic font. But then the segment cannot be confirmed and the job status cannot be changed to "Complete".
I use and manage an Academic edition (approx. 15 students) and the corporate license (10 users). In both cases, the features are easy to find, set and use. My students and my translators understand the dynamics of the platform easily and get used to them quickly.
I don't use the Firebase UI much, but rather connect it to GA4. GA4 has a great event model but the GA4 UI and analysis capabilities are limited. It's harder to measure product usage type of engagement but if you have the time and resources to leverage the GA4 to BiqQuery export you'll have all the raw event data you'll need for deep analysis, segmentation, and audience activation.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It is designed to be a lean system, but that means that things are clustered in weird groups and a lot of trial and error is involved getting the settings right. If something goes wrong first level support is very quick and has very fast answers which are quite typical of first level support and essentially equate to asking you if you have switched it off and on yet. Anything more involved is challenging for support to address.
Our analytics folks handled the majority of the communication when it came to customer service, but as far as I was aware, the support we got was pretty good. When we had an issue, we were able to reach out and get support in a timely fashion. Firebase was easy to reach and reasonably available to assist when needed.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We rarely use support, but most questions were answered in a timely fashion, although we didn't exactly find them satisfactory. That's mostly the fault of the software and not the Support team because we asked for things that Phrase couldn't do.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Before using Firebase, we exclusively used self hosted database services. Using Firebase has allowed us to reduce reliance on single points of failure and systems that are difficult to scale. Additionally, Firebase is much easier to set up and use than any sort of self hosted database. This simplicity has allowed us to try features that we might not have based on the amount of work they required in the past.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Phrase has a very good user interface that people can quickly learn and start using. Also, its analysis features are top class which helps me provide a detailed estimate to my client based on the file particulars. It has a QA feature that helps me do a very high-quality check before I send out my translation to the client.
Makes building real-time interfaces easy to do at scale with no backend involvement.
Very low pricing for small companies and green-fields projects.
Lack of support for more complicated queries needs to be managed by users and often forces strange architecture choices for data to enable it to be easily accessed.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
