Fliptop was a predictive analytics application combining public web data with internal CRM and marketing data to score leads, identify target companies and trigger marketing actions.
Fliptop was acquired by LinkedIn in 2015 and integrated with LinkedIn products. Fliptop is no longer available as a standalone product.
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Postal
Score 7.4 out of 10
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Founded in 2020 in San Luis Obispo, California, Postal is a Global Offline Engagement Platform that serves over 600 B2B customers like Yelp, Cisco Meraki, Seismic, and Fivetran. Postal helps customers to create meaningful and impactful human connections with prospects, partners, customers, and employees.
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Reachdesk
Score 6.8 out of 10
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Reachdesk in London provides a direct mail marketing solution.
Sendoso - complex, more geared to ENT companies, longer implementation/setup Alyce - Great for small mom and pop shops, too small of a solution for where planful currently is, great fit for under 200 employees Reachback - Great for Global campaigns, less intuitive than Postal, UX …
Verified User
Manager
Chose Postal
Postal.io is cheaper than Sendoso and still meets the technical requirements. Reach desk has more capabilities. They can print prospects' names on whiskey bottles.
1. Be sure to specify and understand the impact on your model when looking at volume versus value factors. 2. Ask all your potential vendors about set-up costs and time. 3. Understand, with any predictive model, how it will affect both marketing and sales - a predictive tool should bring the two closer together. 4. Remember - its predictive, not all-knowing and brief/train your teams accordingly.
If you are a small or growing team that understands experiential, ABM, and gift marketing strategies and how to leverage them, Postal.io gives you everything you need with moderate CSM coverage, without the white glove price tags of similar solutions like Sendoso.
It is well suited for employees that are sending products, samples, gift cards, or swag to customers, prospects, or partners constantly. It helps speed up and streamline that process a considerable amount. This helps with brand recognition, onboarding new partners, and keeping customers happy! This has helped my company increase sales activity and increase business as well.
A little more explanation of how different factors can affect the model in terms of the customer objectives - they've really listened here and have really focussed on the changes we needed to make.
Update specific fields/features e.g. multi-currency support (now done), non-confusing field names (being released), custom fiscal years for reporting (coming I believe)
We get so much value out of the platform that I can't find any legitimate or logical reason why we wouldn't renew. Their team has been a pleasure to work with.
Postal.io was a more budget-friendly option than the alternatives I considered. We knew our gifting budget wouldn't be huge so we were willing to go with something less established in order to make sure we had as much budget left over as possible. We also like the flexibility with Postal.io that we could add almost anything to their marketplace if we could find it available online.
