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Flurry Analytics (discontinued) vs. Marchex

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Flurry Analytics (discontinued)

    Score9 out of 10
    N/AFlurry Analytics, from Yahoo / Verizon Media, was a mobile app analytics that let users explore usage, engagement, retention, geographic, demographic, audience and technographic metrics. The product was sunsetted in 2024, and is no longer available.N/A

    Marchex

    Score8 out of 10
    N/AMarchex harnesses AI and conversational intelligence to provide actionable insights aligned with prescriptive vertical market data analytics. Marchex enables executive, sales, and marketing teams to optimize customer journey experiences across communications channels. Through a prescriptive analytics solutions, it enables the alignment of enterprise strategy while supporting informed decision-making and strategic execution. Marchex provides conversational intelligence solutions for companies in…N/A
    Pricing
    Flurry Analytics (discontinued)Marchex
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Flurry Analytics (discontinued)Marchex
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsFlurry is completely free with no hidden fees. Flurry also offers support for integration, set-up and analysis.—
    More Pricing Information
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    Flurry Analytics (discontinued)Marchex
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    All AlternativesView all alternativesView all alternatives
    User Ratings
    Flurry Analytics (discontinued)Marchex
    Likelihood to Recommend
    9.0
    (6 ratings)
    8.0
    (8 ratings)
    Likelihood to Renew
    3.7
    (5 ratings)
    1.0
    (4 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Flurry Analytics (discontinued)Marchex
    Likelihood to Recommend
    Discontinued Products
    I would encourage a colleague to use Flurry Analytics. Incorporating Flurry Analytics in an app is a simple and straightforward task, and will take the average app developer less than 15 minutes to understand and apply. This amount of time is nothing in the grand scheme of the development of the app, and the return on time invested to incorporate it is great. New tracking features can be added at any time.
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    Marchex
    The Marchex platform is suitable for you to draw conclusions on how to approach your users. It also helps you with conversational improvements and data analysis. I recommend if you already have a large user base who buy your service and are always asking for explanations to hire Marchex for sure
    Incentivized
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    Pros
    Discontinued Products
    • Flurry can track in-depth metrics across your app. This allows us to see every type of interaction our app users are performing.
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    Marchex
    • Marchex does exactly what you need it to do. It allows businesses to quickly and effectively create online and offline call-tracking numbers to measure marketing performance.
    • Marchex offers a variety of additional options, features, and capabilities outside of their core business model, which is call tracking. These business offerings appeal to smaller businesses, since they are primarily an enterprise-level call-tracking platform.
    • Marchex allows you to listen and mark phone calls based on whether or not they lead to a conversion, if you business has the time to manage this process, it is an effective way to determine which source/mediums are providing the highest inside-conversion rate.
    Incentivized
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    Cons
    Discontinued Products
    • There is no option to choose a timezone which will allow me to compare their data over other systems in other time zones.
    • Could be nice to have more reporting screening options.
    Incentivized
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    Marchex
    • Although customer support is only a phone call away, trouble shooting was not their strongest area. There was usually only one person who could help with technical support and getting past the gate keepers to talk to that person was not easy.
    • Salesmen were difficult to get in touch with. You think it would be easy to negotiate a contract to add more services but this proved to be a difficult task as well.
    • Online reporting could use improvement. If you wanted to sift through data you had to download a spreadsheet to manipulate the data. Very little beyond simple reporting could be accomplished on their platform.
    Incentivized
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    Likelihood to Renew
    Discontinued Products
    Good user acquisition tracking
    Sdk integration is super easy for both iOS and Android
    Need it
    Need to support more customized dashboards / reporting (example - set up a dashboard specifically to see users engaging with a new feature recently launched)
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    Marchex
    We renew Marchex each year, we love it! It's a great investment. It's woven into a few of our products that we offer our clients so we wouldn't stop using it any time soon. The clients are big fans of it
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    Alternatives Considered
    Discontinued Products
    For my uses, Flurry is free which makes it way more attractive than the other platforms even on a very big number of monthly events. It also have set reports which are exactly the reports that a marketing person needs without any need of spending a developer time to create them for you, or holding an in-house BI person that works on creating reports.
    Incentivized
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    Marchex
    I love how easy it is to listen to calls, filter and export reports for clients. Super happy with the services that are provided for me!
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • Tracking the number of times a user taps a help button can help to improve the app design. Perhaps the app is not as intuitive as first thought, and improvements based upon where in the help feature a user taps will lead to improvements in the app design to make it more intuitive.
    • Tracking the number of times certain app features are used, or the amount of time spent within a given activity in the app can help to streamline an app - improve upon features that are used more frequently while eliminating less popular activities.
    • Tracking time spent within an app can give an idea as to how popular the app is.
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    Marchex
    • Quick and easy distribution of phone numbers with city specific area codes
    • Easy to set up after business hours and alternative forwarding numbers
    • It has been very helpful in showing clients how their staff answers the phone and where there is opportunity for more training
    Incentivized
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    ScreenShots