Likelihood to Recommend I would not recommend Followerwonk to a company who wasn't taking their Twitter strategy seriously. If it's something that receives very little attention or something that isn't being contributed to with any regularity or consistency, there's little need to understand more about your customers and users. However, there if social media is a component that is critical in your industry or in your business, knowledge is the key to success. Followerwonk allows your social media team to have the deep insight they need to make impressions on Twitter. The Followerwonk tool also allows you to become and remain competitive against others in your space by seeing how you stack up against them, who they follow, and what authority they have on Twitter.
Read full review A good match for someone looking into Iconosquare would be a social media manager looking to streamline their analytics process. It is for someone who may be pulling these numbers manually and wants a centralized location to pull numbers across platforms. Iconosquare also allows you to schedule your content, which provides another one-stop shop. Where it would be less suited is someone who may not use more than one social platform.
Read full review Pros Allows you to search for Twitter users based on a keyword or trait Analyze anyone’s Twitter followers or the accounts they follow based on a variety of metrics Track Twitter followers over time Sort your followers or those you follow based on name, days on Twitter, tweet count, etc. Read full review Provides in-depth analytics on engagement. Provides in-depth analytics on consistencies among your follower base. Provides insight into ways to grow your followership and refine your content. Read full review Cons I would have to use Followerwonk and other tools a lot more to find gaps and ways that Followerwonk could improve its service. Read full review Manipulating data can be difficult. Paid and organic posts couldn't be separated. Tracking story posts you wanted to group is messy. Read full review Likelihood to Renew We will keep using it as long as it remains part of our Moz Pro subscription. If it were separated and the price point did not rise astronomically, we would be very likely to continue using the platform.
Read full review Support Rating I've never used their support. I've never needed to.
Read full review We never had a problem with customer support, nor really needed it. The UX of the site was easy to follow and simple to use.
Read full review Alternatives Considered I really like the tool for some great insights but you also need another tool for other insights too. It is a great asset to the toolbox and not an all-rounder.
Read full review We focus primarily on Instagram with our social media strategy, so Iconosquare delivers the best experience by far for that platform
Read full review Return on Investment One initiative our team launched was a series of educational webinars. We have been able to add an average of six new leads per webinar because of social media. If the messages had been delivered at non-peak times, there would be less likelihood of success. When it comes to social media, it's difficult to nail down specific ROI without referencing a specific campaign. However, our team has seen a consistent follower growth with increasing RT's and Favorites. I attribute this to the right content hitting the right people at the right time. Our team has uncovered a number of valuable relationships with other Twitter users in our industry that have helped us increase the reach of our overall marketing message. These relationships were uncovered using Followerwonk's keyword search. Read full review It's allowed us to view IG story metrics even after they have passed over the 14 day review in Instagram Insights The graphs are easy for us to send to clients as they are not very complex or complicated to read There have been no issues or errors with retrieving data with a quick turnaround. Read full review ScreenShots