Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.
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LeadGrabber Pro
Score 5.3 out of 10
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eGrabber's LeadGrabber Pro is a B2B Sales Intelligence tool which can be used to Build a List of prospective clients from professional networking sites.
The tool captures new contacts from online directories as well as professional and social networking sites. LeadGrabber extracts contact information from these websites
in a single click, including name, job title, email address, company, phone,
etc. and stores these values in a spreadsheet format.
But, contacts…
I think it's good for companies who have a built out marketing program. I know our marketing team knows the software very well. As someone on the sales side, I struggle to understand some concepts. However they have a great support team and they help with reports that make things very easy to understand.
It has proved to be the best lead provider based on the accuracy of information. We are confident that the email finding technology that results in a deliverable status will increase the number of people we are able to market to. Our company markets and sells to a very specific buyer, so being able to find leads that are updated by the buyer is a game changer.
LeadGrabber Pro is a great lead generation tool. If you know who you want to target, you find people on Linkedin that meets your specific targeting and then capture their business contact information. This information can then be used to send emails or make calls to these contacts.
In addition to getting their email/phone number, we are able to capture other important information like their twitter id. This information can be used to better target prospects on social media as well.
Leadgrabber has offered excellent support whenever issues have arrived with the system. Though there hasn't been many issues, whenever there has been an issue, their support team has always replied in a timely manner and has also fixed all issues quickly and effectively.
The ability to separate budgets by dept. currently, you have one pot of money but can set limits based on campaigns. This is fine for a single user but gets messy with multiple users.
Campaigns with multiple steps, I do hear this is in the works.
It would be nice if each area did not open a new tab, navigating pages within the same page would be nice.
The Auto-Split function is not perfect ... for splitting large searches into smaller jobs.
Occasionally I encounter something trivial that does not work, but eGrabber Tech Support is very responsive, and they issue a patch, within a day or two of my complaint.
We continue to have a good experience with Triblio, and they continue to deliver value for our money. If they would do a better job with analytics, then it'd be easier for me to tie campaign activities to the bottom line.
The Triblio platform makes it easy for non-technical users to get around and figure out what we need relatively quickly. Of course, a basic training or tutorial is needed initially for you to know where everything is. We paid for managed services which is great since we have an account director who can operate the platform better than any outsider can, and she can also give us recommendations on best practices.
The platform has always been available, and the occasional system updates aside, there have been no downtime issues with Triblio. The platform has always been available when I needed it, and campaigns were launched timely
Triblio pages, campaign performances, and platforms have not slowed us down at all. If anything, Triblio has enhanced how we engage with our target accounts. There has been no speed performance issues, or lag due to system limitations. Triblio tracking on our site has not slowed our page performances significantly, so there has been on effect on speed
Triblio makes it possible for a small SaaS company without a lot of manpower to implement ABM strategies to help compete in a world where the sales motion is now very different - requiring more targeted messaging and education before prospects are willing to engage with a salesperson. We believe that as we continue to spin up our ABM strategies, Triblio is helping us be in the right place and at the right time for the right audience for a reasonable CPC.
We had our Account management team online to provide training to the marketing team, ADR team, and the AE team, which was helpful as each team had their own sets of questions and needs from the platform. Having the Triblio experts on the call and knowing that they are available for questions later on was reassuring to everyone in the trainings.
Definitely have a dedicated technical team work on the implementation full time with the Triblio team. There are requirements on both ends of the pipe that needs to be done. It is much easier to have both teams work together full time as opposed to part time duty; it would take much longer than doing it all in one shot.
Terminus appears to be the cheapest on the surface but with the least amount of capabilities, clunky (lots of manual stuff they have to do on the back end to launch your campaign), very low CTR due to the DSP they use (TradeDesk) which also carries a media upcharge. Terminus also cannot figure out their analytics - they are out of whack across various screens in the tool. 6sense is expensive and very limiting (you get X of this, and Y of that - nothing is unlimited, feels like being nickeled and dimed). A very pushy sales team, you are under pressure to book the next meeting or to provide a date when you will sign. The tool appears to have nice capabilities but it is the people, at the end of the day, you will be working with - and I got concerns with that experience. Metadata - nice sales team, low/no pressure to buy. The demo of their platform also looks like it has interesting capabilities. The team appears to be very small, the communications from the salesperson were random and I had to take the lead asking for the next call to see more. This is concerning when it comes to supporting - will they have enough people to support their customer base if they drag their feet in the sales process? None of these tools had ANYTHING EVEN CLOSE to Triblio's orchestration capabilities, so none of them were strong competitors.
We haven't used LeadFuze, but around the same time that we were originally looking into purchasing LeadGrabber Pro, we also looked into LeadFuze. They also looked like a good service, but they were more expensive and didn't seem to have all the features that LeadGrabber Pro offered.
The Triblio platform works fairly reliably since we have implemented it into our instance. There are the occasionally wishes that they have more functionalities, but those are feature requests which can be accommodated in future product enhancements. In terms of flexibility and scalability, we chose Triblio since we wanted to scale our ABM efforts, so that was a big part of our consideration.
Triblio is extremely powerful in terms of increasing conversion rates and we've tripled conversion rates using their targeted modals versus less targeted approaches with less sophisticated products, such as HelloBar.
Though it is hard to quantify, Triblio has increased the speed to market with which we can introduce targeted promotions. Campaigns can be spun up with Triblio in less than one day.
There have been no negative impacts to ROI from Triblio.
We've only been using eGrabber for about a month, so too soon to see an ROI. However, we have set appointments from the cold calls our Sales Dept have made based on the leads I have pulled. I am confident that sales are in our future, in the meantime, we are pleased to be filling our pipeline.
