Frase, from the company of the same name in Boston, presents their eponymous platform as an Answer Engine Optimization solution. Frase is designed to improve SEO and drive conversion by using website content to answer visitors' questions.
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Google Search Console
Score 9.0 out of 10
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Google Search Console is a search engine optimization software solution offered by Google.
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Pricing
Frase
Google Search Console
Editions & Modules
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Pricing Offerings
Frase
Google Search Console
Free Trial
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Free/Freemium Version
No
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Premium Consulting/Integration Services
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No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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Community Pulse
Frase
Google Search Console
Features
Frase
Google Search Console
SEO
Comparison of SEO features of Product A and Product B
Frase
7.5
1 Ratings
3% below category average
Google Search Console
6.1
54 Ratings
23% below category average
Page grader
8.01 Ratings
5.032 Ratings
Competitive analysis
7.01 Ratings
2.017 Ratings
Keyword analysis
00 Ratings
8.346 Ratings
Backlink management
00 Ratings
4.642 Ratings
SERP ranking tracking
00 Ratings
7.044 Ratings
Site audit / diagnostics
00 Ratings
7.646 Ratings
Site recommendations
00 Ratings
6.243 Ratings
Task management
00 Ratings
8.518 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Frase
7.0
1 Ratings
8% below category average
Google Search Console
7.0
51 Ratings
8% below category average
Local SEO
7.01 Ratings
4.536 Ratings
Social SEO
00 Ratings
8.019 Ratings
Mobile SEO
00 Ratings
7.648 Ratings
Global SEO
00 Ratings
8.042 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
There are lots of tools and platforms that help us rank well on search engines. While that is helpful, we do need to know how those efforts paid off. This is where Google Search Console comes in. It is vital for every business or website trying to rank well on search engines to have Google Search Console so that they can track their performance and make necessary adjustments.
Create outlines from pages that are already ranking for a particular keyword. It performs SERP analysis to find common headings and sections amongst the pages.
Generate content for different types of sections. You can also use custom prompt, or select of the pre-defined types to generate. For e.g., convert features to benefits.
Get detailed analysis of website SEO performance from Google Search Console. Find pages that quickly gain/loose ranks.
More training resources would be an asset. A beginner is given the power to completely destroy a sites search results at the push of a button. Likewise it is a powerful tool to enhance search results also.
An option to take care of multiple versions of the same site simultaneously would be helpful. An option to use the same validation script across all versions and administer them simultaneously would be a time save (i.e. non-www, www, http://, and https:// versions of the same site).
It's easy to use, but some features are lacking a clear explanation. Somethings don't always match up. For example, the Core Web Vitals often doesn't match what you would see in the Chrome Lighthouse report or the Google Page Speed Insights tool. The tool itself is a little too basic and has to be used alongside other SEO tools and other Google properties such as Analytics
As with all Google software, your primary source of help is their forums, their knowledge base articles, or whatever tutorials you can find on the web. Often answers on their forums are not straightforward and may not address the actual issue you're experiencing. The KB articles are typically written like instruction manuals - for better or for worse. Tutorials on the web may vary, but the odds are good someone out there had the same questions as you and was kind enough to document their experience.
Well MarketMuse and Frase may seem alternative to one another but we are using both of them in our workflow for different purposes. While MarketMuse is best for Topic Modeling, Frase gives you edge with competitive analysis like Headings, Questions and so on. So yeah some of their features overlap each other but as I told earlier, we are using both of them in complement to each other.
SEMRush is a supplementary tool we use to provide competitive analysis. While it does, or should, provide the same data that Search Console does, but I only fully trust Search Console when it comes to basic performance in Google for the sites we develop and own. SEMRush, and other products like it, does provide much more in-depth insights that can help drive business decisions, including site performance on other search engines, along putting organic and paid search performance in one spot. However, SEMRush costs money while Search Console is free.
We have published around 12 pieces with the guidance of this tool, and we are already ranking on top for around 10 pieces, so we are getting almost 20x ROI
Given that this is a free tool, the return on investment has been particularly high - we've identified and addressed a few site issues that could have meant a reduction in search traffic.
Our organic search traffic has been on the rise in part due to the insights gained from the search traffic analytics provided within the console.