Frase, from the company of the same name in Boston, presents their eponymous platform as an Answer Engine Optimization solution. Frase is designed to improve SEO and drive conversion by using website content to answer visitors' questions.
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KeywordSpy
Score 9.0 out of 10
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Semrush
Score 8.6 out of 10
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Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking.
Semrush can…
$139.95
per month
Pricing
Frase
KeywordSpy
Semrush
Editions & Modules
No answers on this topic
No answers on this topic
Pro
$139.95
per month
Guru
$249.95
per month
Business
$499.95
per month
Offerings
Pricing Offerings
Frase
KeywordSpy
Semrush
Free Trial
No
No
Yes
Free/Freemium Version
No
No
Yes
Premium Consulting/Integration Services
No
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Optional
Additional Details
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17% discount for annual pricing.
More Pricing Information
Community Pulse
Frase
KeywordSpy
Semrush
Features
Frase
KeywordSpy
Semrush
SEO
Comparison of SEO features of Product A and Product B
Frase
7.5
1 Ratings
2% below category average
KeywordSpy
7.7
1 Ratings
1% above category average
Semrush
7.9
154 Ratings
3% above category average
Page grader
8.01 Ratings
4.01 Ratings
7.7129 Ratings
Competitive analysis
7.01 Ratings
9.01 Ratings
8.5149 Ratings
Keyword analysis
00 Ratings
9.01 Ratings
8.6154 Ratings
Backlink management
00 Ratings
5.01 Ratings
8.3147 Ratings
SERP ranking tracking
00 Ratings
9.01 Ratings
8.3150 Ratings
Site audit / diagnostics
00 Ratings
9.01 Ratings
8.0150 Ratings
Task management
00 Ratings
9.01 Ratings
6.691 Ratings
Site recommendations
00 Ratings
00 Ratings
7.6139 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Frase
7.0
1 Ratings
7% below category average
KeywordSpy
6.0
1 Ratings
23% below category average
Semrush
8.2
140 Ratings
9% above category average
Local SEO
7.01 Ratings
9.01 Ratings
8.1128 Ratings
Social SEO
00 Ratings
3.01 Ratings
8.0106 Ratings
Mobile SEO
00 Ratings
3.01 Ratings
8.4113 Ratings
Global SEO
00 Ratings
9.01 Ratings
8.2114 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
KeywordSpy is appropriate for most Internet Market research companies. I would not suggest it for a corporate marketing department unless it's a company with a very larger budget. This is also not a tool for small freelancers even though there is a free option, to get the best benefit of KeywordSpy it's best to use most of its features and options and this can get pricey.
This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
Create outlines from pages that are already ranking for a particular keyword. It performs SERP analysis to find common headings and sections amongst the pages.
Generate content for different types of sections. You can also use custom prompt, or select of the pre-defined types to generate. For e.g., convert features to benefits.
Get detailed analysis of website SEO performance from Google Search Console. Find pages that quickly gain/loose ranks.
The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
Well MarketMuse and Frase may seem alternative to one another but we are using both of them in our workflow for different purposes. While MarketMuse is best for Topic Modeling, Frase gives you edge with competitive analysis like Headings, Questions and so on. So yeah some of their features overlap each other but as I told earlier, we are using both of them in complement to each other.
Most SEO and market research tools offer what KeywordSpy has but are not as detailed and in one place. Consequently, where you can do everything at KeywordSpy, with other tools you find you have to purchase multiple tools or subscriptions from different providers which also don't integrate with each other. KeywordSpy makes your research easier and more efficient.
We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
We have published around 12 pieces with the guidance of this tool, and we are already ranking on top for around 10 pieces, so we are getting almost 20x ROI
Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.