FreshMail vs. Listrak

FreshMail

Listrak

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
FreshMail	Score 7.1 out of 10	N/A	FreshMail is a browser based email marketing solution used to create and send newsletter campaigns. This solution leads users from campaign planning and creation to final reports.	N/A
Listrak	Score 10.0 out of 10	N/A	Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…	N/A

Pricing

FreshMail

Listrak

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
FreshMail	Listrak
Free Trial
Yes	No
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

Required

No setup fee

Additional Details

FreshMail is absolutely free if you send less than 2000 emails to up to 500 subscribers per month.

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More Pricing Information

Community Pulse
	FreshMail	Listrak
Considered Both Products	FreshMail Verified User Anonymous Chose FreshMail FreshMail stands out for its ease of email design. Being a specialised email tool, it is more versatile when it comes to obtaining data from users, it is more intuitive, as the amount of time that needs to be invested in learning how to design emails, landing pages, a/b testing … Incentivized Helpful? Verified User Anonymous Chose FreshMail We've had a lot of trouble using Hubspot since it breaks too often and dies not perform too well especially when handling big list of clients, the data most of the times is inaccurate and unreliable. Freshmail does a great job at displaying concise and accurate data while … Incentivized Helpful?	Listrak SH shari hoenig VP, ecommerce + marketing Chose Listrak The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. … Incentivized Helpful? LG Lauren Gomez Director of Marketing Chose Listrak Listrak offered more products than Bronto did at the time we evaluated, and we wanted all the alerts and email series products to use. Incentivized Helpful? Verified User Anonymous Chose Listrak The service is overpriced compared to competitors, and the service is very hard to set up and integrate with our Shopify store. You think they would want to integrate more seamlessly with the largest e-commerce platform on the market. After working with them for several years, … Incentivized Helpful? Sheryl Biesman Director of eCommerce Marketing Chose Listrak Klaviyo and MailChimp have better integrations with Shopify and seem to be targeted more to the small business. Listrak is definitely better suited for a mid-tier business, but they will help you get there. Incentivized Helpful? Steffany Winkelmann Email Marketing Analyst Chose Listrak The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us. Incentivized Helpful? Jason Bean Web Content Manager Chose Listrak I've been using programs like Listrak for several years. Many times the needs from clients have been on a smaller scale, so options like MailChimp and ConstantContact have provided the necessary service levels. However, if you're looking at merging effectively with an eCommerce … Incentivized Helpful? Verified User Anonymous Chose Listrak This is the first subscription list service we have used so we don't have much to compare it to. We have no complaints about the software or the service they provide. They have been very easy to work with and fast to respond to questions on our account. Incentivized Helpful? Taylor Patton Email Marketing Manager Chose Listrak Listrak stands out from the listed companies for a variety of reasons, but there are 3 main areas that make Listrak my go to platform. 1. Superior control over your Database & Lists 2. Excellent deliverability rate for businesses that possess a large database. Incentivized Helpful? Mark Vogel Owner Chose Listrak Stronger in business to consumer and online retail email marketing. Better user interface. Better reporting functions. Incentivized Helpful?

Features

FreshMail

Listrak

Email & Online Marketing

Comparison of Email & Online Marketing features of Product A and Product B
	FreshMail 8.4 Ratings 5% above category average	Listrak - Ratings
WYSIWYG email editor	8.50 Ratings	00 Ratings
Dynamic content	8.50 Ratings	00 Ratings
Ability to test dynamic content	9.00 Ratings	00 Ratings
Landing pages	9.00 Ratings	00 Ratings
A/B testing	8.00 Ratings	00 Ratings
Mobile optimization	7.00 Ratings	00 Ratings
Email deliverability reporting	10.00 Ratings	00 Ratings
List management	7.00 Ratings	00 Ratings
Triggered drip sequences	8.50 Ratings	00 Ratings

Reporting & Analytics

Comparison of Reporting & Analytics features of Product A and Product B
	FreshMail 8.2 Ratings 6% above category average	Listrak - Ratings
Dashboards	8.00 Ratings	00 Ratings
Standard reports	8.00 Ratings	00 Ratings
Custom reports	8.50 Ratings	00 Ratings

Pre-Send Testing

Comparison of Pre-Send Testing features of Product A and Product B
	FreshMail 8.4 Ratings 3% above category average	Listrak - Ratings
URL Validation	8.50 Ratings	00 Ratings
Link Tracking	9.50 Ratings	00 Ratings
Image Validation	8.00 Ratings	00 Ratings
Inbox Display	8.00 Ratings	00 Ratings
Email Accessibility Tools	9.00 Ratings	00 Ratings
Spelling and Grammar Check	8.00 Ratings	00 Ratings
Spam Testing	8.00 Ratings	00 Ratings
Email Previews	8.00 Ratings	00 Ratings

Best Alternatives
	FreshMail	Listrak
Small Businesses	Vbout Score 9.9 out of 10	Mautic Score 9.0 out of 10
Medium-sized Companies	VerticalResponse Score 10.0 out of 10	The Trade Desk Score 9.0 out of 10
Enterprises	Emma by Marigold Score 8.6 out of 10	Iterable Score 8.3 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	FreshMail	Listrak
Likelihood to Recommend	8.5 (0 ratings)	7.1 (0 ratings)

User Testimonials
	FreshMail	Listrak
Likelihood to Recommend	Reaching out to a cold list and sending some well curated content to market to them and auto responding to their questions is where Freshmail performs really well, it does have a lot of options which other competitors do not. It has to get better at showing analytical data to make relevant decisions on campaigns and be able to act on it. Incentivized Verified User Anonymous Read full review	We use Listrak to send cart abandonment emails, welcome emails, and sales emails. We also use the segmentation tool to find specific customers if we are looking for feedback on new products or specific issues. This has been a great way to reach out to them in a very personalized way. Incentivized Verified User Anonymous Read full review
Pros	Easy to design emails Good analytics Almost no bouncing emails Great user experience Incentivized Verified User Anonymous Read full review	The conductor email builder is easy to use. They have improved their customer service team. Open to suggestions and will work collaboratively. Help build insights from campaigns and recommend improvements. Incentivized SH shari hoenig VP, ecommerce + marketing Read full review
Cons	Better integration with Google Analytics Having some advanced automation tools to enable more outreach More comprehensive analytical data to make decisions on what's working Incentivized Verified User Anonymous Read full review	Difficult and steep learning curve Email builder is complicated and not intuitive CONTRACTS ARE UNCLEAR Company will not honor cancellation requests made in a timely manner Verified User Anonymous Read full review
Alternatives Considered	FreshMail stands out for its ease of email design. Being a specialised email tool, it is more versatile when it comes to obtaining data from users, it is more intuitive, as the amount of time that needs to be invested in learning how to design emails, landing pages, a/b testing and others, is much less than the competition Incentivized Verified User Anonymous Read full review	The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us. Incentivized Steffany Winkelmann Email Marketing Analyst Read full review
Return on Investment	Our open rates and CTR’s are way up after moving to FreshMail. It’s all about avoiding having your messages sent to spam folders and no service has worked better for us. Holly Bouvier Business Analyst Read full review	Ability to execute dynamic content & intricately segmented email campaigns has made a hugely positive impact on our marketing capabilities while maintaining a large database. Listrak does cost slightly more than its competition, therefore making me (the consumer) look a little harder at our ROI since implementing Listrak as our primary digital marketing platform. All-in-all, it is safe to say that Listrak has definitely had a positive impact on our overall business goals of creating campaigns that increase customer engagement, click-thru rates, and most importantly conversions. Incentivized Taylor Patton Email Marketing Manager Read full review
ScreenShots	FreshMail Screenshots