Freshmarketer vs. Leadpages

Freshmarketer

Leadpages

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Freshmarketer	Score 6.1 out of 10	N/A	Freshmarketer is a website optimization tool offering A/B testing, heat maps, funnel analysis, and split URL testing. With its Chrome plugin, Freshmarketer allows users to create experiments from the comfort of their own browser. Zarget lets users bypass login screens, and get real time reports as well.	$0 per month
Leadpages	Score 5.7 out of 10	Small Businesses (1-50 employees)	Leadpages is a landing page software that helps to grow small businesses without tech headaches. Leadpages can be used with or without WordPress, on Leadpages' servers or on the user's own. Leadpages aims to eliminate the high cost of website developers and freelancers when creating a company's most important marketing web pages. Included in all plans: Unlimited landing pages, pop-ups, and alert bars for lead generation and sales Website builder for a…	$49 per month

Pricing

Freshmarketer

Leadpages

Editions & Modules

Free: $0
per month
Enterprise: $15
per month per user

Standard: $49
per month
Pro: $99
per month
Advanced: $399
per month
Standard Annual: $444
per year
Pro Annual: $888
per year

Offerings

Pricing Offerings
Freshmarketer	Leadpages
Free Trial
Yes	Yes
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

Save 25% by choosing an annual plan (3 months free). Standard ($444), Pro ($888), Advanced (Call Us)

More Pricing Information

Community Pulse
	Freshmarketer	Leadpages
Considered Both Products	Freshmarketer Verified User Anonymous Chose Freshmarketer I tested Google's testing platform before using Zarget and found it quite difficult to set up tests and doesn't give as much insight. I only used the free version though. Zarget definitely fairs better in comparison. Incentivized Helpful? Verified User Anonymous Chose Freshmarketer Zarget is on pace with the three competitors that we have used in the past, and excels because of how dynamic the platform is compared to products like Crazy Egg where you have to refresh URLs each time an update is made. Incentivized Helpful? Sathyanarain 'Narain' Muralidharan Marketing Manager Chose Freshmarketer Optimizely is good, but we were forced to go to the web team for every experiment. It slowed us down and we lost the ability to run experiments on the fly. Zarget lets the team (with zero coding knowledge) to start experimenting without any external dependencies, with a … Incentivized Helpful?	Leadpages Amy Hayes Owner & Founder Chose Leadpages I have used Mailchimp for clients, and use ActiveCampaign personally for my email marketing and have used it for clients, but prefer Leadpages for the frontend of the opt-in process because of its analytics and performance metrics. Leadpages makes it super easy to see what's … Incentivized Helpful? John Pohly Real Estate Agent & Author Chose Leadpages I used Unbounce in 2012 for a year before Leadpages. Unbounce did not have the features I needed and was not very intuitive. ClickFunnels is designed to be a full-funnel system but I have found the beginning part of a funnel (mainly the landing page) with ClickFunnels to be very … Incentivized Helpful? Verified User Anonymous Chose Leadpages When I was choosing a software for landing pages there wasn't much competition. Now you can get the same thing done with many different solutions. The main problem is that when you create lots of funnels it will take a lot of time and work to move them somewhere else. This … Incentivized Helpful? Haley Fox President & CEO Chose Leadpages Well, Drip is part of leadpages, however it is more of what the title means. It does drip campaigns, where they come in and it drips them all over the place finding out what they truly need. The other platforms are fairly good, but they do not have all the functions that … Incentivized Helpful? Matthew Gehrman Agency Principal Chose Leadpages When test driving Leadpages we also took a look at Instapage which, though powerful in a variety of ways, was, in my opinion, overpriced for what you were getting. I will say during our Instapage trial I was impressed by the integration and reporting capabilities, however, they … Incentivized Helpful? Javier Velazquez Co-Founder Chose Leadpages Unbounce is a great product, but if you're new to landing page builders and running lead generation campaigns in general, then I would recommend Leadpages due to the pricing and scalability (unlimited pages). You'll soon find out how important landing page design is, and how … Incentivized Helpful? Verified User Anonymous Chose Leadpages Marketo is great for lead management and automation, but their landing page creation tool is very lacking. Our team is small and often lack the time or resources to have custom-made landing pages, so Leadpages offers a great way to continuously to generate new content using a … Incentivized Helpful? Justin Roodman Product Marketing Manager Chose Leadpages Leadpages' and Unbounce's landing pages are both built using drag-and-drop editors, are mobile friendly (responsive), and feature a reasonable suite of integrations - including Wordpress. Both offer plans that feature A/B testing. The deciding factor for us in choosing … Incentivized Helpful? Evan Kubitschek Digital Marketing Manager Chose Leadpages We selected Leadpages over Unbounce because Unbounce had awful analytics options - it was incredibly difficult to measure ROI on that platform. The builders are roughly the same, from the perspective of using a WYSIWYG editor. Incentivized Helpful? Verified User Anonymous Chose Leadpages Leadpages is the market leader so it was easy to go with them. I also started using them in 2016, when there were far fewer products on the market. Since then the landscape has become much more competitive, but I signed a 2 year contract at a time when there seemed to be a … Incentivized Helpful? Stacy Brookman Creator/Instructor/Podcaster Chose Leadpages I have used Podcast Websites and Kajabi both with Leadpages and outside of LeadPages. I ended up leaving LeadPages because Kajabi and Podcast Websites have everything I need and the cost overall was less. LeadPages is a good starter program, so don't hesitate to get it if … Incentivized Helpful? Davide Di Giorgio Founder & President Chose Leadpages While ClickFunnels offers some features that LeadPages does not, it is far more complex to use (when you really get into it) and their support is absolutely terrible in comparison. Incentivized Helpful? Tim Bost Owner Chose Leadpages Leadpages is much more flexible, easier to use, and generally satisfying in delivering high-quality results. Compared to other page builders, it offers an experience that features a lot fewer moments of frustration or bewilderment. Although it represents a noteworthy financial … Incentivized Helpful? Verified User Anonymous Chose Leadpages Infusionsoft has a new built in landing page builder as a part of their product. However, we still choose to use the Leadpages builder because it is simpler to use and has more options for types of elements to use on the page, like a countdown timer and progress bar. Leadpages … Incentivized Helpful? Verified User Anonymous Chose Leadpages Better integration and drag and drop features. Incentivized Helpful? Greg Dungan Owner Chose Leadpages I believe that Leadpages is the most full-featured and reliable solution for hosting landing pages and creating forms. What it didn't offer until recently was the ability to manage email campaigns and customer lists. Their Drip product offers some of that functionality now. … Incentivized Helpful? Ashlie Pappas Holistic Health Practitioner / Personal Trainer / Essential Oil Expert Chose Leadpages Infusionsoft and Mailchimp both prohibit the ability to really do a lot in terms of easily customizing the landing page. Divi does allow for almost limitless customization but it is not time efficient and there are too many working parts to make sure are in place to confidently … Incentivized Helpful? Conrad O'Connell Lead Consultant & Founder Chose Leadpages Leadpages is less expensive, has options for WordPress import and also has a better support team in place in my opinion. I actually use both Leadpages and Unbounce depending on the goal of the page -- for speed, Leadpages wins but for custom and the drag/drop builder, Unbounce … Incentivized Helpful? Verified User Anonymous Chose Leadpages I actually never used a lead page type program before but I heard from many sources that it was the BEST so I trusted that fact and bought the year subscription and never looked back. I think its the best on the market out there right now and I would recommend it to anyone. Incentivized Helpful? Liam Crow Senior Marketing Director Chose Leadpages They crush Infusionsoft's landing pages which seem like a very low priority for Infusionsoft. It is a necessity to have Leadpages if you are making landing pages and using Leadpages. Incentivized Helpful? Johanna Goode Marketing and Customer Advocate Chose Leadpages Generally found Leadpages to be more flexible for building content, to better match them to our branding and our website. Incentivized Helpful? Katie Bentley Media Marketing Manager Chose Leadpages Other than Leadpages, I also use Instapage for creating high quality landing pages for my business. While I like them both I tend to lean towards Leadpages because of Leadpages integration settings. I love how customization is so easy and flexible with Instapage but I found … Incentivized Helpful?

Features

Freshmarketer

Leadpages

SEO and Conversion Optimization

Comparison of SEO and Conversion Optimization features of Product A and Product B
	Freshmarketer - Ratings	Leadpages 1.0 Ratings 143% below category average
Landing page A/B testing:	00 Ratings	1.00 Ratings
Real-time analytics dashboard	00 Ratings	1.00 Ratings
SEO tools	00 Ratings	1.00 Ratings
Optimization recommendations	00 Ratings	1.00 Ratings

Best Alternatives
	Freshmarketer	Leadpages
Small Businesses	Vbout Score 9.9 out of 10	Zoho LandingPage Score 9.4 out of 10
Medium-sized Companies	PFL Direct Mail Platform Score 9.0 out of 10	LocaliQ Score 8.7 out of 10
Enterprises	PFL Direct Mail Platform Score 9.0 out of 10	Adobe Marketo Engage Score 8.1 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Freshmarketer	Leadpages
Likelihood to Recommend	6.1 (0 ratings)	1.0 (0 ratings)
Usability	- (0 ratings)	9.0 (0 ratings)
Support Rating	- (0 ratings)	6.4 (0 ratings)

User Testimonials
	Freshmarketer	Leadpages
Likelihood to Recommend	Zarget is perfect for marketing teams to see how visitor traffic is interacting with the content on a page. Incentivized Verified User Anonymous Read full review	If you are looking for a simple landing page builder that allows you to create professional landing pages quickly without having to involve a developer, then Leadpages can work for you. This is especially the case if you use a combination of the integrations I previously mentioned. I would also recommend subscribing to a high level than the standard version so you get access to good customer service. If you are wanting to get more creative and want flexibility with your landing pages, you want deeper reporting capabilities, or you don't use any of the integrations supported by Leadpages, I would recommend finding another landing page builder. Incentivized Verified User Anonymous Read full review
Pros	Ease of use - you really don't need much of a prior knowledge of testing to get started with Zarget. Fast setup and integrations - we were ready to go within a day. Same goes for integrations. All you need is a permission from an account owner and webmaster to place the code within the source code of the website. Good support - very responsive when something goes wrong. Incentivized Verified User Anonymous Read full review	Leadpages has an easy-to-use inteface. Page-building elements are drag and drop, similar to some versions of Wordpress, so it's pretty easy for a newbie to pick up with little training. Leadpages makes it easy to embed multimedia with simply an embed code. You don't have to know HTML to bring your pages to life with video, audio, etc. Incentivized Michelle Markelz ABM Manager Read full review
Cons	Zarget could break down information and reporting a bit better. Zarget could add video traffic of each user to their platform. Incentivized Verified User Anonymous Read full review	The monthly payments are painful in the long run. Recently alternative solutions surfaced which have one time payments. Leadpages is good for quick testing, but long term it take from the profits. I haven't seen new features for a good while. Incentivized Verified User Anonymous Read full review
Usability	No answers on this topic	I would give it a 10, for me, I love all the features. For the average person, the number of choices on a landing page could create a decision paradox. Thankfully the pre-designed landing page templates do not require a lot of decisions for a landing page newbie. Incentivized John Pohly Real Estate Agent & Author Read full review
Support Rating	No answers on this topic	It's by far the best support experience I've ever had with any company. Many staff members know my name and my business, I'm treated as a real person with genuine concerns, and I feel constantly rewarded by working with this company. In dealing with support, I feel like I'm dealing with trusted friends who honestly care about the results I'm getting. Incentivized Tim Bost Owner Read full review
Alternatives Considered	I tested Google's testing platform before using Zarget and found it quite difficult to set up tests and doesn't give as much insight. I only used the free version though. Zarget definitely fairs better in comparison. Incentivized Verified User Anonymous Read full review	Leadpages is much more flexible, easier to use, and generally satisfying in delivering high-quality results. Compared to other page builders, it offers an experience that features a lot fewer moments of frustration or bewilderment. Although it represents a noteworthy financial commitment on our part, we have discovered that it's ultimately more cost-effective than other alternatives. Incentivized Tim Bost Owner Read full review
Return on Investment	It's too early to be calculating ROI, but I'd say we're on the track to north, thanks to Zarget. Sathyanarain 'Narain' Muralidharan Marketing Manager Read full review	I was able to test content with a cold audience and really see what resonated I pivoted based on actual data, not guessing what my audience would like I was able to test a product's viability and do a beta launch all with Leadpages, without having to integrate any other platform Incentivized Amy Hayes Owner & Founder Read full review
ScreenShots		Leadpages Screenshots