Freshmarketer vs. Unbounce

Freshmarketer

Unbounce

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Freshmarketer	Score 6.1 out of 10	N/A	Freshmarketer is a website optimization tool offering A/B testing, heat maps, funnel analysis, and split URL testing. With its Chrome plugin, Freshmarketer allows users to create experiments from the comfort of their own browser. Zarget lets users bypass login screens, and get real time reports as well.	$0 per month
Unbounce	Score 8.2 out of 10	Mid-Size Companies (51-1,000 employees)	Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.	$99 per month

Pricing

Freshmarketer

Unbounce

Editions & Modules

Free: $0
per month
Enterprise: $15
per month per user

Build: $99
per month
Experiment: $149
per month
Optimize: $249
per month
Agency: Contact Sales

Offerings

Pricing Offerings
Freshmarketer	Unbounce
Free Trial
Yes	Yes
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Optional

Additional Details

—

All plans include: Unlimited conversions, Unlimited subdomains, 1000+ integrations, Built-in AI copywriting, and Customer support. Discount available for annual pricing.

More Pricing Information

Pricing Info

Community Pulse
	Freshmarketer	Unbounce
Considered Both Products	Freshmarketer Verified User Anonymous Chose Freshmarketer I tested Google's testing platform before using Zarget and found it quite difficult to set up tests and doesn't give as much insight. I only used the free version though. Zarget definitely fairs better in comparison. Incentivized Helpful? Verified User Anonymous Chose Freshmarketer Zarget is on pace with the three competitors that we have used in the past, and excels because of how dynamic the platform is compared to products like Crazy Egg where you have to refresh URLs each time an update is made. Incentivized Helpful? Sathyanarain 'Narain' Muralidharan Marketing Manager Chose Freshmarketer Optimizely is good, but we were forced to go to the web team for every experiment. It slowed us down and we lost the ability to run experiments on the fly. Zarget lets the team (with zero coding knowledge) to start experimenting without any external dependencies, with a … Incentivized Helpful?	Unbounce Verified User Anonymous Chose Unbounce There are simpler and cheaper tools, Unbounce comes at a slight premium which is worth it if you’re going to use both landing page and popup features Incentivized Helpful? Verified User Anonymous Chose Unbounce Instapage is like Unbounce, but Unbounce has more customization options and better ratings. Hubspot on the other hand is a complete package, just that I think their Drag and drop builder is not easy to grasp and it is more complicated than Unbounce. Incentivized Helpful? Verified User Anonymous Chose Unbounce unbounce performs as well as both Clickfunnels and Highlevel. I would say it is better as a landing page builder than Highlevel, as Highlevel does multiple things, where as unbounce is a dedicated landing page builder, so it is more effective becaue of this focus. I prefer the … Incentivized Helpful? JT Jacob Tsang Digital Marketing Manager Chose Unbounce Unbounce is more experience, limited support and you pay so much per domain connected. Incentivized Helpful? Evan Laird Senior Marketing Manager Chose Unbounce Despite my review for unbounce being not the greatest review or score in the world, when stacked up against its two biggest competitors, I'd prefer Unbounce over Leadpages and Instapage. Leadpages drag and drop editor, integrations, and overall UI/UX is 10x worse than unbounce … Incentivized Helpful? Verified User Anonymous Chose Unbounce It is clearly a more powerful than Mailchimp for landings and pop-ups. We were limited with what we could do with mailchimp and this tool is just laser focused on getting landings and pop up done easily and effectively. From templates, designs, improvement and scripts it does … Incentivized Helpful? Jon Law Director Chose Unbounce Divi is easy to use. You can build pages fast. Global modules are easy to add. It does a better job. There is inbuilt AB testing but it's not as good as unbounce. But in comparison to the nasty experience building on unbounce's outdated builder... it's fantastic. We selected … Incentivized Helpful? Mike Muller Executive Vice President Chose Unbounce We have found that building landing pages in the CMS of choice is a much better solution. Unbounce is an ok solution for simple landing page needs but any more complex design or functionality needs are better handled inside the CMS. There are good plugins like Elementor and … Incentivized Helpful? Zee Gimon Digital Operations Manager Chose Unbounce Back when we started using Unbounce, our website was very rigid and couldn't be adapted quickly (since a tech task had to be submitted to the developers' team and then they would do it when they had time, etc.). This wasn't good for marketing purposes because it limited our … Incentivized Helpful? Verified User Anonymous Chose Unbounce Unbounce is very similar all said and done to optimize. The main difference is in the pricing tiers and the templates that each of them offers. Each would be dependant on someone's specific business and I think is valuable to evaluate to determine which would be best for each … Incentivized Helpful? Verified User Anonymous Chose Unbounce Instapage offers a/b testing and supports AMP. I haven't verified if Unbounce does too. We used a product called instabuider prior to both, which is a WordPress plugin' , There's more control with Unbounce than other page builders. We also found that there are more usable … Incentivized Helpful? Josh Aston Chief Marketing Officer Chose Unbounce SharpSpring integrates well with a robust CRM, but is more difficult to use. Again, I think Unbounce does a really great job of providing a landing page solution that provides the necessary functionality and tools to do a decent job. I'd like to see Unbounce expand its ability … Incentivized Helpful? Ashley Mumm Branding Consultant Chose Unbounce LP was not as visually appealing and didn’t seem to have the same level of testing under their belt. Incentivized Helpful? Michael Dell'Arciprete Director of Customer Acquisition Chose Unbounce Instapage is a very good product for landing page deployment. Unbounce has an advantage when it comes to site messaging. We are able to make site updates on specific areas of our web site that provide relevant content to very unique segments of our customer audience. The … Incentivized Helpful? Verified User Anonymous Chose Unbounce Unbounce seems to be more complete and better suited for non-programmers. While Instapage has a slick UI and feel to it, when you get into actually using Instapage you find yourself looking for features that are standard in Unbounce like lead handling and script management. On … Incentivized Helpful? Verified User Anonymous Chose Unbounce Unbounce seems more robust while also being easier to use than other similar landing page creators. The interface is Unbounce's main strength, allowing just about anyone to create a page in as little as thirty minutes. Incentivized Helpful? Gary Shouldis Founder & CEO Chose Unbounce Leadpages is focused mostly on collecting emails, but Unbounce is focused on lead generation of all kinds, and offers a much more robust landing page builder that gives you the ability to create landing pages for any kind of strategy, not just collecting emails. We selected … Incentivized Helpful? Verified User Anonymous Chose Unbounce Unbounce is a robust tool that will allow users to continuously create and optimize landing pages as they grow. The product overall is easy to get started with, but it may take some time to set up and get used to the navigation. Support from tech, design and marketing teams … Incentivized Helpful? Jeremy Estes Chief Media Buyer Chose Unbounce As far as landing page builders go, in my opinion, Unbounce is the best and easiest to use. Incentivized Helpful? Tanner Holt Marketing Consultant Chose Unbounce A lot of other programs needed coding or design experience. Unbounce has made it really simple to create highly effective landing pages really quickly. They are easy to integrate, and the reports are very robust for the price. Other A/B testing programs I looked at were very … Incentivized Helpful? J.P. VanderLinden Director Of Operations Chose Unbounce Unbounce is much more expensive than options like LeadPages and Instapage, but the polish of the platform and functionality are lightyears ahead. The user interface is much more intuitive, the visual editor makes changing designs and layouts simple, and the form builder seems … Incentivized Helpful? Joshua Long Marketing Consultant Chose Unbounce Clickfunnels might be a slightly easier page builder to build within, but they have outages that are unpredictable and drove me crazy to try to work through when campaigns were running. Wordpress has a lot of great themes and page builders available, but they each require their … Incentivized Helpful? Verified User Anonymous Chose Unbounce We have not used other products like Unbounce. To be honest, once we started using Unbounce we stopped looking for a solution altogether because Unbounce ended up working out so well for us. I would say start with Unbounce and then see what you can add to make your Unbounce … Incentivized Helpful? Shannon Johlic Director of Marketing, Demand Generation and ABM Chose Unbounce Unbounce is just easier to use than Leadpages and has overall better integrations. The cost is on par with each other... and really, it's just a matter of preference on which platform you use. HOWEVER, I do find that the Unbounce community to be MUCH better and much more … Incentivized Helpful? Verified User Anonymous Chose Unbounce In terms of pure landing page generation, Unbounce is of very high quality. We went with Unbounce over Leadpages because we felt they had more features, and the software itself was easier to use. When we moved on from Unbounce, we switched all of our landing pages over to … Incentivized Helpful?

Features

Freshmarketer

Unbounce

SEO and Conversion Optimization

Comparison of SEO and Conversion Optimization features of Product A and Product B
	Freshmarketer - Ratings	Unbounce 7.6 Ratings 24% above category average
Landing page A/B testing:	00 Ratings	9.10 Ratings
Dynamic page text replacement	00 Ratings	8.50 Ratings
Real-time analytics dashboard	00 Ratings	5.90 Ratings
SEO tools	00 Ratings	6.90 Ratings
Optimization recommendations	00 Ratings	7.90 Ratings

Best Alternatives
	Freshmarketer	Unbounce
Small Businesses	Vbout Score 9.9 out of 10	Zoho LandingPage Score 9.4 out of 10
Medium-sized Companies	PFL Direct Mail Platform Score 9.0 out of 10	LocaliQ Score 8.7 out of 10
Enterprises	PFL Direct Mail Platform Score 9.0 out of 10	Adobe Marketo Engage Score 8.1 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Freshmarketer	Unbounce
Likelihood to Recommend	6.1 (0 ratings)	8.0 (0 ratings)
Likelihood to Renew	- (0 ratings)	8.0 (0 ratings)
Usability	- (0 ratings)	8.5 (0 ratings)
Availability	- (0 ratings)	9.1 (0 ratings)
Support Rating	- (0 ratings)	1.0 (0 ratings)
Implementation Rating	- (0 ratings)	6.0 (0 ratings)

User Testimonials
	Freshmarketer	Unbounce
Likelihood to Recommend	Zarget is perfect for marketing teams to see how visitor traffic is interacting with the content on a page. Incentivized Verified User Anonymous Read full review	As I am using this platform for a long time, I believe I am happy with the services I am getting from this outstanding software. It has made my landing page experience better than ever without any coding knowledge to apply. It has upgraded my business in a positive direction and I believe I am using this software for many years to come. Incentivized Verified User Anonymous Read full review
Pros	Ease of use - you really don't need much of a prior knowledge of testing to get started with Zarget. Fast setup and integrations - we were ready to go within a day. Same goes for integrations. All you need is a permission from an account owner and webmaster to place the code within the source code of the website. Good support - very responsive when something goes wrong. Incentivized Verified User Anonymous Read full review	AB testing is simple to set up. Clone a page make your changes and pit one or more against each other. Set the number of views and you're told the winner once the test is done. Simple Tracking code is easy to add. Follow the straightforward instructions in the back end Easy to add multiple domains to your account. So you can use the landing pages you build on numerous sites if you so desire Incentivized Jon Law Director Read full review
Cons	Zarget could break down information and reporting a bit better. Zarget could add video traffic of each user to their platform. Incentivized Verified User Anonymous Read full review	The reporting is very basic - pretty much only A/B test comparisons. If you need more in-depth reporting you will have to use an external system. Page performance isn't great. When running our landing pages through Google's Page Speed analysis tool, they did not perform well compared to landing pages we created outside of Unbounce. This was big for us because, in paid search, Google looks at your landing page quality as a factor that affects what you pay per click. Incentivized Verified User Anonymous Read full review
Likelihood to Renew	No answers on this topic	Please see comparison information and other areas of my review. We have no need for Unbounce since all of its features are available in Pardot. We would have happily continued using Unbounce if we had not purchased Marketing Automation Software Jeremy Poore Director of Business Development Read full review
Usability	No answers on this topic	unbounce is a really good landing page builder and is fairly easy to use and navigate. It empowers to create and see the performance of landing pages quickly and easily, so it is ideal for marketing agencies running paid media campaigns. The landing page builder, like all of these apps, can be a little slow, but I have not found a landing builder that isnt. Incentivized Verified User Anonymous Read full review
Support Rating	No answers on this topic	Unbounce customer support is very strong. We have been able to connect with them via email and telephone mediums. They are very knowledgeable and can effectively help resolve difficult problems that are slowing us down. Overall Unbounce customer support is very professional. Our wait times have always been small or at least reasonable. Incentivized Michael Dell'Arciprete Director of Customer Acquisition Read full review
Implementation Rating	No answers on this topic	Choose a subdomain that is appropriate for multiple types of pages. You don't want to have to keep changing it. Think about using Google Tag Manager to manage your Google Analytics code and event tracking. Build one landing page to completion. Then make a copy of it if you need to create variant pages. Incentivized Christopher Whalen Search Marketing Executive Read full review
Alternatives Considered	I tested Google's testing platform before using Zarget and found it quite difficult to set up tests and doesn't give as much insight. I only used the free version though. Zarget definitely fairs better in comparison. Incentivized Verified User Anonymous Read full review	Despite my review for unbounce being not the greatest review or score in the world, when stacked up against its two biggest competitors, I'd prefer Unbounce over Leadpages and Instapage. Leadpages drag and drop editor, integrations, and overall UI/UX is 10x worse than unbounce and unbounce really leads in the category of nice templates and quickness to a production landing page with much better options and integrations. Incentivized Evan Laird Senior Marketing Manager Read full review
Return on Investment	It's too early to be calculating ROI, but I'd say we're on the track to north, thanks to Zarget. Sathyanarain 'Narain' Muralidharan Marketing Manager Read full review	We use this to address our graphic design needs for simple things such as landing pages, poo-ups, and announcement bars. It let's us work on these things without having to always get our designer or tech team involved. With all of the GDPR changes we have really leaned on unbounce to help us create pages to gather list. Using landing pages to have users submit their information is super helpful and it makes it easy to automate the list building process. Incentivized Verified User Anonymous Read full review
ScreenShots		Unbounce Screenshots