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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Frosmo

    Score7 out of 10
    N/AFrosmo includes tools for precise user segmentation with various rules and combinations that can cover any requirements (and customization options as well), MVT testing with a special control group method, full website personalization without any work from the IT deparment, conversion tracking, conversion optimization, as well as targeting and re-targeting via ad campaigns, that are created within the product, using the same user segments. Integration via JavaScript.N/A

    VerticalResponse

    Score10 out of 10
    N/AVerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

    $9

    per month

    Pricing
    FrosmoVerticalResponse
    Editions & Modules
    No answers on this topic
    Basic
    $11.00
    per month
    Pro
    $16.00
    per month
    Pro Plus
    $196.00
    per month
    Offerings
    Pricing Offerings
    FrosmoVerticalResponse
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    FrosmoVerticalResponse
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Frosmo and VerticalResponse
    Feature
    Frosmo
    7.5
    1 Ratings
    11% below category average
    VerticalResponse
    -
    Ratings
    a/b experiment testing7.01 Ratings00 Ratings
    Split URL testing8.01 Ratings00 Ratings
    Multivariate testing7.01 Ratings00 Ratings
    Multi-page/funnel testing7.01 Ratings00 Ratings
    Cross-browser testing8.01 Ratings00 Ratings
    Mobile app testing7.01 Ratings00 Ratings
    Test significance7.01 Ratings00 Ratings
    Visual / WYSIWYG editor8.01 Ratings00 Ratings
    Advanced code editor8.01 Ratings00 Ratings
    Page surveys6.01 Ratings00 Ratings
    Visitor recordings7.01 Ratings00 Ratings
    Preview mode8.01 Ratings00 Ratings
    Test duration calculator8.01 Ratings00 Ratings
    Experiment scheduler7.01 Ratings00 Ratings
    Experiment workflow and approval8.01 Ratings00 Ratings
    Dynamic experiment activation9.01 Ratings00 Ratings
    Client-side tests8.01 Ratings00 Ratings
    Server-side tests7.01 Ratings00 Ratings
    Mutually exclusive tests8.01 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Frosmo and VerticalResponse
    Feature
    Frosmo
    7.5
    1 Ratings
    16% below category average
    VerticalResponse
    -
    Ratings
    Standard visitor segmentation8.01 Ratings00 Ratings
    Behavioral visitor segmentation7.01 Ratings00 Ratings
    Traffic allocation control8.01 Ratings00 Ratings
    Website personalization7.01 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Frosmo and VerticalResponse
    Feature
    Frosmo
    7.4
    1 Ratings
    16% below category average
    VerticalResponse
    -
    Ratings
    Heatmap tool7.01 Ratings00 Ratings
    Click analytics7.01 Ratings00 Ratings
    Scroll maps7.01 Ratings00 Ratings
    Form fill analysis8.01 Ratings00 Ratings
    Conversion tracking8.01 Ratings00 Ratings
    Goal tracking7.01 Ratings00 Ratings
    Test reporting7.01 Ratings00 Ratings
    Results segmentation8.01 Ratings00 Ratings
    CSV export7.01 Ratings00 Ratings
    Experiments results dashboard8.01 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Frosmo and VerticalResponse
    Feature
    Frosmo
    -
    Ratings
    VerticalResponse
    9.9
    8 Ratings
    21% above category average
    WYSIWYG email editor00 Ratings10.07 Ratings
    Dynamic content00 Ratings10.05 Ratings
    Ability to test dynamic content00 Ratings10.04 Ratings
    Landing pages00 Ratings10.04 Ratings
    A/B testing00 Ratings10.05 Ratings
    Mobile optimization00 Ratings10.05 Ratings
    Email deliverability reporting00 Ratings10.08 Ratings
    List management00 Ratings10.08 Ratings
    Triggered drip sequences00 Ratings9.02 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Frosmo and VerticalResponse
    Feature
    Frosmo
    -
    Ratings
    VerticalResponse
    10.0
    9 Ratings
    27% above category average
    Dashboards00 Ratings10.09 Ratings
    Standard reports00 Ratings10.09 Ratings
    Custom reports00 Ratings10.06 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Frosmo and VerticalResponse
    Feature
    Frosmo
    -
    Ratings
    VerticalResponse
    10.0
    1 Ratings
    20% above category average
    URL Validation00 Ratings10.01 Ratings
    Link Tracking00 Ratings10.01 Ratings
    Image Validation00 Ratings10.01 Ratings
    Inbox Display00 Ratings10.01 Ratings
    Email Accessibility Tools00 Ratings10.01 Ratings
    Spelling and Grammar Check00 Ratings10.01 Ratings
    Spam Testing00 Ratings10.01 Ratings
    Email Previews00 Ratings10.01 Ratings
    Best Alternatives
    FrosmoVerticalResponse
    Small Businesses
    Google Optimize
    Score6.7 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    AB Tasty
    Score8.6 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FrosmoVerticalResponse
    Likelihood to Recommend
    7.0
    (1 ratings)
    10.0
    (28 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.6
    (19 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (5 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    8.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (4 ratings)
    User Testimonials
    FrosmoVerticalResponse
    Likelihood to Recommend
    Frosmo Ltd
    It was SO easy getting started. The fact that I was led through a step-by-step process when first joining was a GAME CHANGER. I have found it pretty easy to use for editing or creating email campaigns. It's good value for your buck!
    Incentivized
    Read full review
    VerticalResponse
    For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
    Incentivized
    Read full review
    Pros
    Frosmo Ltd
    • The RSS Email Campaign feature.
    • It is simple, intuitive, and easy to use.
    • The templates they have to create a campaign are great.
    • Dashboard is easy to understand.
    Incentivized
    Read full review
    VerticalResponse
    • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
    • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
    • The dashboard is functional and easy to find when you need with a quick search.
    Incentivized
    Read full review
    Cons
    Frosmo Ltd
    • Importing contacts is still buggy.
    • Customers on the free plan have restricted access to customer service.
    Incentivized
    Read full review
    VerticalResponse
    • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
    • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
    Read full review
    Likelihood to Renew
    Frosmo Ltd
    No answers on this topic
    VerticalResponse
    Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
    Read full review
    Usability
    Frosmo Ltd
    No answers on this topic
    VerticalResponse
    I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
    Incentivized
    Read full review
    Reliability and Availability
    Frosmo Ltd
    No answers on this topic
    VerticalResponse
    Never had an issue with uptime
    Read full review
    Performance
    Frosmo Ltd
    No answers on this topic
    VerticalResponse
    No issues
    Read full review
    Support Rating
    Frosmo Ltd
    No answers on this topic
    VerticalResponse
    At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
    Incentivized
    Read full review
    Online Training
    Frosmo Ltd
    No answers on this topic
    VerticalResponse
    Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
    Read full review
    Implementation Rating
    Frosmo Ltd
    No answers on this topic
    VerticalResponse
    Salesforce integration never worked right. We had to abandon.
    Read full review
    Alternatives Considered
    Frosmo Ltd
    No answers on this topic
    VerticalResponse
    In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
    Incentivized
    Read full review
    Return on Investment
    Frosmo Ltd
    • It helps me reach out to prospective clients every day
    Incentivized
    Read full review
    VerticalResponse
    • We were able to blast out promotions our company was having to customers which created an increase in business.
    • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
    • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
    Incentivized
    Read full review
    ScreenShots—