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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Fullstory

    Score8.9 out of 10
    N/AFullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights.N/A

    RocketReach

    Score7.1 out of 10
    N/ARocketReach connects professionals to new opportunities, boasting a largest and accurate contact database. Users can lookup contacts using the RocketReach Chrome Extension on a variety of professional networking sites like AngelList, Crunchbase, LinkedIn, or Google. The chrome extension also allows the user to add prospects to prospect lists, and discover company insights on company websites.

    $69

    per month 100 Lookups Per Month

    Pricing
    FullstoryRocketReach
    Editions & Modules
    Business
    Contact Sales
    Enterprise
    Contact Sales
    Essentials
    $69
    per month 100 Lookups Per Month
    Pro
    $119
    per month 250 Lookups Per Month
    Ultimate
    $209
    per month 1,000 Lookups Per Month
    Enterprise
    Custom
    Offerings
    Pricing Offerings
    FullstoryRocketReach
    Free Trial
    YesNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details—Up to a 50% discount available for annual billing.
    More Pricing Information
    Community Pulse
    FullstoryRocketReach
    Considered Both Products
    Fullstory
    No answer on this topic
    RocketReach.co
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    66 Answers
    No answers on this topic
    Delivers good value for the price
    98%
    Delivers good value for the price
    46 Answers
    No answers on this topic
    Happy with the feature set
    99%
    Happy with the feature set
    68 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    39 Answers
    No answers on this topic
    Implementation went as expected
    98%
    Implementation went as expected
    41 Answers
    No answers on this topic
    Features
    FullstoryRocketReach
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Fullstory and RocketReach
    Feature
    Fullstory
    6.2
    19 Ratings
    20% below category average
    RocketReach
    -
    Ratings
    Responsive Design for Web Access7.917 Ratings00 Ratings
    Mobile Application7.910 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile7.913 Ratings00 Ratings
    Mobile App Analytics6.412 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Fullstory and RocketReach
    Feature
    Fullstory
    9.2
    49 Ratings
    2% below category average
    RocketReach
    -
    Ratings
    Heatmap tool9.937 Ratings00 Ratings
    Click analytics9.044 Ratings00 Ratings
    Scroll maps9.033 Ratings00 Ratings
    Form fill analysis9.026 Ratings00 Ratings
    Conversion tracking9.928 Ratings00 Ratings
    Goal tracking7.923 Ratings00 Ratings
    Funnel Analysis8.034 Ratings00 Ratings
    Session Recording and Replay10.048 Ratings00 Ratings
    User Segmentation10.043 Ratings00 Ratings
    Prospecting
    Comparison of Prospecting features of Fullstory and RocketReach
    Feature
    Fullstory
    -
    Ratings
    RocketReach
    6.3
    3 Ratings
    20% below category average
    Advanced search00 Ratings7.83 Ratings
    Identification of new leads00 Ratings5.53 Ratings
    List quality00 Ratings4.73 Ratings
    List upload/download00 Ratings6.43 Ratings
    Ideal customer targeting00 Ratings4.73 Ratings
    Load time/data access00 Ratings8.83 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Fullstory and RocketReach
    Feature
    Fullstory
    -
    Ratings
    RocketReach
    4.7
    3 Ratings
    49% below category average
    Contact information00 Ratings4.53 Ratings
    Company information00 Ratings4.73 Ratings
    Industry information00 Ratings4.73 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Fullstory and RocketReach
    Feature
    Fullstory
    -
    Ratings
    RocketReach
    4.2
    3 Ratings
    56% below category average
    Lead qualification process00 Ratings5.43 Ratings
    Smart lists and recommendations00 Ratings3.73 Ratings
    Salesforce integration00 Ratings4.01 Ratings
    Company/business profiles00 Ratings5.53 Ratings
    Alerts and reminders00 Ratings2.01 Ratings
    Data hygiene00 Ratings2.93 Ratings
    Automatic data refresh00 Ratings3.73 Ratings
    Tags00 Ratings5.53 Ratings
    Filters and segmentation00 Ratings4.73 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Fullstory and RocketReach
    Feature
    Fullstory
    -
    Ratings
    RocketReach
    4.0
    1 Ratings
    60% below category average
    Sales email templates00 Ratings4.01 Ratings
    Append emails to records00 Ratings4.01 Ratings
    Best Alternatives
    FullstoryRocketReach
    Small Businesses
    No answers on this topic
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Contentsquare
    Score7.5 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    Glassbox
    Score6.3 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FullstoryRocketReach
    Likelihood to Recommend
    10.0
    (72 ratings)
    7.2
    (3 ratings)
    Likelihood to Renew
    9.7
    (9 ratings)
    -
    (0 ratings)
    Usability
    10.0
    (1 ratings)
    8.0
    (2 ratings)
    Availability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.3
    (61 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.5
    (56 ratings)
    -
    (0 ratings)
    Configurability
    7.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    FullstoryRocketReach
    Likelihood to Recommend
    Fullstory
    It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
    Incentivized
    Read full review
    RocketReach.co
    RocketReach is very helpfull in cases where I only have the website or LinkedIn Page of the company I want to reach out to, but no contact information. RocketReach helps do some digging and get in touch with the target business. It does not provide any financial insight on the entity, a lot of companies do not have info of important C-Suit, but just general employees.
    Incentivized
    Read full review
    Pros
    Fullstory
    • Tracks users' online experiences from start to finish.
    • Makes it easy to share a customer's experiences with the rest of my team.
    • Allows me to use different methods to find evidence of a customer's experience.
    • Shows page insights via segmentation that help me know where to improve my site.
    • Tracks error clicks and dead clicks for quick insights into site improvements.
    • Integrates with HelpScout for easy access to customer problem-solving.
    Incentivized
    Read full review
    RocketReach.co
    • Helps to enrich data where other platforms may not have the required data
    • Good resource for lead validation
    • Easy to use and straightforward UI
    Incentivized
    Read full review
    Cons
    Fullstory
    • The ramp-up time to learn the entire product can take a little while. There are just so many absolutely wonderful tools and different ways to look at the same type of information that it can take a new user a few weeks to understand and then more time to master. However, FullStory has a ton of training resources to help with that! A lot of my own teammates have taught themselves FullStory through those training resources.
    • The UX of the product is totally wonderful, but there are tiny things that make getting to certain parts of the product slightly more challenging (like clicking into a modal in a modal). Sometimes buttons or links are placed out of my field of view, but those are minor things I notice because I work in UX.
    Incentivized
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    RocketReach.co
    • Search criteria having to be manually deleted
    • Finding the right contact
    • In my opinion, Outdated contact information
    Incentivized
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    Likelihood to Renew
    Fullstory
    It's been a phenomenal tool for us; every department that uses it has found something new and unexpected that it can do that they're really excited about. Even if we *only* used it for bug triage, it would be worth our time and money. The fact that we can use it for so many other things as well--gauging how customers interact and use our site, identifying UI problems, etc.--is above and beyond
    Incentivized
    Read full review
    RocketReach.co
    No answers on this topic
    Usability
    Fullstory
    Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
    Incentivized
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    RocketReach.co
    The extension is perfect for finding the info about the company whose website I have open in my laptop, but in some cases it is hard to get rid of the icon. It is located specifically in a place where the majority of websites put action button. So, I can't press this button sometimes because of the RR icon on top.
    Incentivized
    Read full review
    Reliability and Availability
    Fullstory
    We've never had issues with availability
    Incentivized
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    RocketReach.co
    No answers on this topic
    Performance
    Fullstory
    It seems the performance is really good and always loads quickly
    Incentivized
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    RocketReach.co
    No answers on this topic
    Support Rating
    Fullstory
    They have been overall pretty responsive and proactive. The tool is pretty straightforward to use. Most of the questions we have had to work with them on our how to use new features or adjust our integration to ensure we are gathering all the data from all of our tools.
    Incentivized
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    RocketReach.co
    No answers on this topic
    Implementation Rating
    Fullstory
    To successfully implement FullStory, it is important to plan your implementation carefully by defining your goals and user segments. You should also use tags and filters to analyze your user data, train your team to use FullStory effectively, and use FullStory in conjunction with other analytics tools to get a more complete picture of your user's behavior. By following these tips, you can gain valuable insights into your users' behavior and experiences, and use this information to improve your website or application.
    Incentivized
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    RocketReach.co
    No answers on this topic
    Alternatives Considered
    Fullstory
    Smartlook is software that records users on a website
    and mobile app. Finding useful information within thousands of recordings is
    made quick and easy with features that help you accomplish this. I have chosen FullStory because it is easier to use and has more advanced features compared to Smartlook.
    Incentivized
    Read full review
    RocketReach.co
    RocketReach works well on its own, but also as part of a suite of tools that we use for lead validation, qualification, and research efforts. We've selected RocketReach due to it's ability to provide key information in our data enrichment process that some other platforms are not able to provide.
    Incentivized
    Read full review
    Scalability
    Fullstory
    Full story was easy to scale with the growth of our teams and organisation
    Incentivized
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    RocketReach.co
    No answers on this topic
    Return on Investment
    Fullstory
    • Triage for front end bugs - FullStory can sometimes help you spot a bug in action much more quickly than trying to recreate it on your own
    • Observing customers use new features and understanding why a new feature may be performing better or worse than expected
    Incentivized
    Read full review
    RocketReach.co
    • Increase the amount of contacts we upload daily to our CRM
    • Lead us to send out 2x the amount of emails each day
    • Uncover new prospects
    Incentivized
    Read full review
    ScreenShots

    Fullstory Screenshots

    Screenshot of AI-generated Summaries used to Take Action More QuicklyScreenshot of a Visualization of Behavioral Data with Custom DashboardsScreenshot of Ready-made for AI Behavioral Data Straight to the organization's Data EcosystemScreenshot of Fullstory's Session Replay, Combined with Dev ToolsScreenshot of Mobile App Behavioral Data