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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Fullstory

    Score8.9 out of 10
    N/AFullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights.N/A

    SAP Engagement Cloud

    Score6.6 out of 10
    N/ASAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique customer engagement experiences by connecting real-time customer insights with the operational signals that run the business.N/A
    Pricing
    FullstorySAP Engagement Cloud
    Editions & Modules
    Business
    Contact Sales
    Enterprise
    Contact Sales
    No answers on this topic
    Offerings
    Pricing Offerings
    FullstorySAP Engagement Cloud
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalRequired
    Additional Details——
    More Pricing Information
    Community Pulse
    FullstorySAP Engagement Cloud
    Considered Both Products
    Fullstory
    No answer on this topic
    SAP
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    66 Answers
    100%
    Would buy again
    5 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    46 Answers
    No answers on this topic
    Happy with the feature set
    99%
    Happy with the feature set
    68 Answers
    100%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    39 Answers
    No answers on this topic
    Implementation went as expected
    98%
    Implementation went as expected
    41 Answers
    No answers on this topic
    Features
    FullstorySAP Engagement Cloud
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Fullstory and SAP Engagement Cloud
    Feature
    Fullstory
    6.2
    19 Ratings
    26% below category average
    SAP Engagement Cloud
    -
    Ratings
    Responsive Design for Web Access7.917 Ratings00 Ratings
    Mobile Application7.910 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile7.913 Ratings00 Ratings
    Mobile App Analytics6.412 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Fullstory and SAP Engagement Cloud
    Feature
    Fullstory
    9.2
    49 Ratings
    2% below category average
    SAP Engagement Cloud
    -
    Ratings
    Heatmap tool9.937 Ratings00 Ratings
    Click analytics9.044 Ratings00 Ratings
    Scroll maps9.033 Ratings00 Ratings
    Form fill analysis9.026 Ratings00 Ratings
    Conversion tracking9.928 Ratings00 Ratings
    Goal tracking7.923 Ratings00 Ratings
    Funnel Analysis8.034 Ratings00 Ratings
    Session Recording and Replay10.048 Ratings00 Ratings
    User Segmentation10.043 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Fullstory and SAP Engagement Cloud
    Feature
    Fullstory
    -
    Ratings
    SAP Engagement Cloud
    6.5
    8 Ratings
    17% below category average
    WYSIWYG email editor00 Ratings7.36 Ratings
    Dynamic content00 Ratings8.06 Ratings
    Ability to test dynamic content00 Ratings4.07 Ratings
    Landing pages00 Ratings8.03 Ratings
    A/B testing00 Ratings7.07 Ratings
    Mobile optimization00 Ratings6.07 Ratings
    Email deliverability reporting00 Ratings6.38 Ratings
    List management00 Ratings4.38 Ratings
    Triggered drip sequences00 Ratings7.75 Ratings
    Lead Management
    Comparison of Lead Management features of Fullstory and SAP Engagement Cloud
    Feature
    Fullstory
    -
    Ratings
    SAP Engagement Cloud
    6.5
    5 Ratings
    20% below category average
    Lead nurturing automation00 Ratings6.05 Ratings
    Lead scoring and grading00 Ratings7.04 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Fullstory and SAP Engagement Cloud
    Feature
    Fullstory
    -
    Ratings
    SAP Engagement Cloud
    6.9
    8 Ratings
    8% below category average
    Dashboards00 Ratings7.78 Ratings
    Standard reports00 Ratings7.08 Ratings
    Custom reports00 Ratings6.07 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Fullstory and SAP Engagement Cloud
    Feature
    Fullstory
    -
    Ratings
    SAP Engagement Cloud
    7.0
    7 Ratings
    9% below category average
    API00 Ratings7.07 Ratings
    Role-based workflow & approvals00 Ratings6.04 Ratings
    Customizability00 Ratings6.07 Ratings
    Integration with Salesforce.com00 Ratings7.04 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings9.02 Ratings
    Best Alternatives
    FullstorySAP Engagement Cloud
    Small Businesses
    No answers on this topic
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Contentsquare
    Score7.5 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Glassbox
    Score6.3 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FullstorySAP Engagement Cloud
    Likelihood to Recommend
    10.0
    (72 ratings)
    7.7
    (10 ratings)
    Likelihood to Renew
    9.7
    (9 ratings)
    9.9
    (2 ratings)
    Usability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Availability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.3
    (61 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.5
    (56 ratings)
    -
    (0 ratings)
    Configurability
    7.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (1 ratings)
    5.0
    (1 ratings)
    Product Scalability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    FullstorySAP Engagement Cloud
    Likelihood to Recommend
    Fullstory
    It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
    Incentivized
    Read full review
    SAP
    Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
    Incentivized
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    Pros
    Fullstory
    • Tracks users' online experiences from start to finish.
    • Makes it easy to share a customer's experiences with the rest of my team.
    • Allows me to use different methods to find evidence of a customer's experience.
    • Shows page insights via segmentation that help me know where to improve my site.
    • Tracks error clicks and dead clicks for quick insights into site improvements.
    • Integrates with HelpScout for easy access to customer problem-solving.
    Incentivized
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    SAP
    • It has the ability to reach maximum market chains.
    • It helps to keep our customer’s data confidential in any means.
    • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
    • It is targeting the required and interested audience for the organization.
    Incentivized
    Read full review
    Cons
    Fullstory
    • The ramp-up time to learn the entire product can take a little while. There are just so many absolutely wonderful tools and different ways to look at the same type of information that it can take a new user a few weeks to understand and then more time to master. However, FullStory has a ton of training resources to help with that! A lot of my own teammates have taught themselves FullStory through those training resources.
    • The UX of the product is totally wonderful, but there are tiny things that make getting to certain parts of the product slightly more challenging (like clicking into a modal in a modal). Sometimes buttons or links are placed out of my field of view, but those are minor things I notice because I work in UX.
    Incentivized
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    SAP
    • The email and content builder is significantly worse than other email marketing platforms I've used
    • Emails campaigns cannot be used in more than one automation flow
    • Amount of emails collected and being sent for smart insight are inaccurate
    • I've rarely completed a task without some type of user interface error
    • Customer service mostly directs you to help center on website
    • You have to pay extra for training
    • You have to pay extra for reporting in which the system cannot provide
    • Lengthy contract with a high price tag
    Read full review
    Likelihood to Renew
    Fullstory
    It's been a phenomenal tool for us; every department that uses it has found something new and unexpected that it can do that they're really excited about. Even if we *only* used it for bug triage, it would be worth our time and money. The fact that we can use it for so many other things as well--gauging how customers interact and use our site, identifying UI problems, etc.--is above and beyond
    Incentivized
    Read full review
    SAP
    We have no intention of changing Emarsys
    Incentivized
    Read full review
    Usability
    Fullstory
    Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
    Incentivized
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    SAP
    No answers on this topic
    Reliability and Availability
    Fullstory
    We've never had issues with availability
    Incentivized
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    SAP
    No answers on this topic
    Performance
    Fullstory
    It seems the performance is really good and always loads quickly
    Incentivized
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    SAP
    No answers on this topic
    Support Rating
    Fullstory
    They have been overall pretty responsive and proactive. The tool is pretty straightforward to use. Most of the questions we have had to work with them on our how to use new features or adjust our integration to ensure we are gathering all the data from all of our tools.
    Incentivized
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    SAP
    No answers on this topic
    Implementation Rating
    Fullstory
    To successfully implement FullStory, it is important to plan your implementation carefully by defining your goals and user segments. You should also use tags and filters to analyze your user data, train your team to use FullStory effectively, and use FullStory in conjunction with other analytics tools to get a more complete picture of your user's behavior. By following these tips, you can gain valuable insights into your users' behavior and experiences, and use this information to improve your website or application.
    Incentivized
    Read full review
    SAP
    No answers on this topic
    Alternatives Considered
    Fullstory
    Smartlook is software that records users on a website
    and mobile app. Finding useful information within thousands of recordings is
    made quick and easy with features that help you accomplish this. I have chosen FullStory because it is easier to use and has more advanced features compared to Smartlook.
    Incentivized
    Read full review
    SAP
    Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
    Incentivized
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    Scalability
    Fullstory
    Full story was easy to scale with the growth of our teams and organisation
    Incentivized
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    SAP
    No answers on this topic
    Return on Investment
    Fullstory
    • Triage for front end bugs - FullStory can sometimes help you spot a bug in action much more quickly than trying to recreate it on your own
    • Observing customers use new features and understanding why a new feature may be performing better or worse than expected
    Incentivized
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    SAP
    • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
    • Reliable and giving cost effective services.
    Incentivized
    Read full review
    ScreenShots

    Fullstory Screenshots

    Screenshot of AI-generated Summaries used to Take Action More QuicklyScreenshot of a Visualization of Behavioral Data with Custom DashboardsScreenshot of Ready-made for AI Behavioral Data Straight to the organization's Data EcosystemScreenshot of Fullstory's Session Replay, Combined with Dev ToolsScreenshot of Mobile App Behavioral Data