GoDaddy vs. Yahoo DSP

Good for transferring over an existing site. Truth be told, I haven't used it for building a brand new site-- I know that this is a fairly common thing but I just never needed it. For what I've used it for, it has worked well. For a small business with anyone with a little bit of technical skill, it's surprisingly good.

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Customer demographics that are not typical of ours are being served by our marketing efforts. We've seen fast expansion as a result of the exposure Yahoo has given us. Because of the low cost per click, users can see results right away. The more traffic there is, the better.

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• Registering a domain - I've found their site to be the easiest to navigate
• Website builder - their website builder is user friendly
• Email hosting - easy to set up and use, wether in an email app or online email.
• Wordpress hosting - I have multiple wordpress sites I use under one account
• Their customer service is always very helpful and easy to contact.

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• Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
• Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.

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• Support agents are woefully undertrained, even in knowledge of their own products.
• Support agents will always try to upsell you, even when you're dealing with an urgent, high-impact issue.
• There's no guarantee of uptime, and there will often be gaps in service as part of normal procedures.

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• Higher inventories for audience targeting
• Greater effectiveness in the delivery of ads, as delivery takes place in many disqualified domains
• More dynamism to achieve better performance in campaigns

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We can't really choose anyone else and the cost/effort of moving all of the hosted data would be extremely large, and we just have to stick to them, and hope they improve service

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Some integration could be much cleaner and smoother. Seems it used to be easier. Plus, they took away the catch all email feature.

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I think a lot of companies can learn from GoDaddy's support team. I have found:

• Chat or phone support is almost always available.
• Their agents are friendly and helpful.
• Their agents seem to care and be knowledgeable about a wide range of issues.
• I rarely have to escalate my problem to get the support that I need.
• If they can't help me, then they can tell me why something is happening and direct me to resources that can fix my problem.

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We use Wix currently for our online store. It is nice and easy to use, but they don't offer the email domains as well (the last time we checked). They have pretty decent customization of the web page, but still limited. We're going to try it with GoDaddy, since we have other services from them already. It just doesn't make sense to pay two different companies for something we can do with one.

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Google Ad Manager is like an angel coming into your organization to save you when you've been battered, beaten, and bruised. The entire UI is a wonderful breath of fresh air. It just "works" where ONE doesn't. The costs, the learning curve, the data organization all outweigh EVERY SINGLE feature of ONE by AOL.

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• GoDaddy reduces our ROI by costing me in non-billable hours. I don't charge clients for sitting on the phone with tech support to power cycle the server or fix the php.ini file, so my $/hr takes a hit.
• Their nickel&dime strategy requires I have an additional conversation with clients about their max recurring fees. Small as they are, I need approval for upping their bill. GoDaddy is only the cheap option if you don't value security, stability, or performance.

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• AdTech helps us determine where to steer our audience, and where to project our next campaign.
• AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
• What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.

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