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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Liquibase

    Score8.7 out of 10
    Enterprise companies (1,001+ employees)
    Liquibase is a database change management tool that extends DevOps best practices to the database, helping teams release software faster and safer by bringing the database change process into existing CI/CD automation. According to the 2021 Accelerate State of DevOps Report, elite performers are 3.4 times more likely to incorporate database change management into their process than low performers. Liquibase value proposition: Liquibase speeds up the development…N/A
    Pricing
    Google AnalyticsLiquibase
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsLiquibase
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsLiquibase
    Considered Both Products
    Google
    No answer on this topic
    Liquibase
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    94%
    Would buy again
    68 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    97%
    Delivers good value for the price
    59 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    94%
    Happy with the feature set
    68 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    95%
    Lived up to sales and marketing promises
    41 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    94%
    Implementation went as expected
    62 Answers
    Features
    Google AnalyticsLiquibase
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Liquibase
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Liquibase
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Best Alternatives
    Google AnalyticsLiquibase
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Redgate SQL Toolbelt Essentials
    Score9.6 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Redgate SQL Toolbelt Essentials
    Score9.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsLiquibase
    Likelihood to Recommend
    8.5
    (193 ratings)
    9.2
    (70 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    9.1
    (4 ratings)
    Usability
    7.4
    (19 ratings)
    8.0
    (3 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    8.8
    (69 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    9.1
    (2 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsLiquibase
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Liquibase
    Based on my experience so far on using Liquibase in my current project, I have seen that Liquibase changelogs are version control where multiple team members and developers can work together on database and deployed automatically via CI/CD Pipeline integration using github actions and it applies same changelogs to all enviroments to remain in sync and avoid any enviroment drift. Also as Liquibase stores changelog audits in DATABASECHANGELOG table it helps in tracking purposes and to easily rollback any change . Whereas in some scenarios I feel that Liquibase have some drawbacks where if complex transformation between tables is not optimized for bulk data operations which eventually degrades database performance.
    Incentivized
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Liquibase
    • Liquibase tracks changes in a metadata table contained directly in the target database, making easy administration for the DBA.
    • Liquibase handles many validation tests out of the box, making it easy to choose which ones you want to include, with options for writing your own if you choose. This makes it robust and flexible in terms of validation before deployment.
    • Liquibase provides easy integration into deployment pipelines for CI/CD. We use it with GitHub for source control and Circle CI for validation and deployment pipelines.
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Liquibase
    • I would like Liquibase to explore all errors in the changelog files compared to one at a time. We spent a lot of time troubleshooting one error at a time versus having a batch log of errors in each file.
    • Understanding where to get support on things. I spent a lot of time researching externally to learn what the best practices were. Although I found some of the youtube videos helpful, I would like a little more of a technical support. This may be a feature with the paid tier, however, we leveraged open source.
    • Seeing more examples of how others use Liquibase and their usecases will be helpful. That way we can learn from each other which may help us improve on our own deployments.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Liquibase
    We are and will continue using Liquibase and it has become an integral part of our portfolio offering, any new product is by default adopting Liquibase stack.
    Incentivized
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Liquibase
    Liquibase has several features, on their free plan, that matches exactly our expectations and needs: this already makes it standout from its competitors. On top of that, the setup was straightforward: we are running an integration with Databricks, and there were only two steps truly needed, install the driver and the plugin, done. This is the type of seamless experience our team appreciates the most when evaluating a tool or service.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Liquibase
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Liquibase
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Liquibase
    Liquibase has been responsive and even is letting our group test some new products they are developing and even made code changes to their production system because of a couple bugs we have reported. Liquibase licensing has also been easy and simple. I have nothing bad to say about any of the Liquibase staff I have talked to. They also hold free information webinars for new content that helps spread adoption and moving the product forward.
    Incentivized
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Liquibase
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Liquibase
    Build process takes a toll.
    Incentivized
    Read full review
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    Liquibase
    There is no real competitor when it comes to what Liquibase does - at least not at the time we considered it three years ago. It was an easy choice in this regard, but we could have said no to it if it made our workload more difficult. But our proof of concept showed there were easy wins to be had by implementing its software.
    Incentivized
    Read full review
    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Liquibase
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    Liquibase
    • We need to re-educate developers to use Liquibase.
    • In some cases, it is hard to align when several teams work on the same DB.
    • On the other hand, Liquibase provides order and consistency in managing DB changes.
    • Evidence and traceability are a plus.
    Incentivized
    Read full review
    ScreenShots