Google Analytics - Does No Evil!
July 28, 2020
Google Analytics - Does No Evil!
Score 10 out of 10
Overall Satisfaction with Google Analytics
Google Analytics is one of the most sophisticated reporting tools on the market and the best part is that it's free. Our agency actively managers Google Ad campaigns for our clients (Search, Display, and YouTube TrueView), and as we build websites, we always install Google Analytics to start collecting data, which ultimately improves our campaigns. Google Analytics is seamless to install and integrates into our CRM. We're able to view our goal funnels, segment audiences, understand behavior flow, analytics site traffic, track events, and ultimately report on conversions. Conversion tracking reporting is a very powerful way to show ROI on ad spend (ROAS) and Google Ads conversion tracking through Google Analytics and Google Tag Manager helps us understand and improve our paid campaigns.
- User Management (permissions are safe and secure across teams)
- Real-Time Data (reporting is live and provides rich insights to site activity)
- Custom UTM Parameters (ability to track and segment paid campaigns from Google Ads and Facebook Ads)
- Conversion Tracking (easy to setup and analyze results)
- Custom Views (customize the dashboard to your preference)
- Multiple Properties (able to add more than one property to an account)
- Facebook Ads Reporting (ability to segment by ad set and ad creative without the need for a custom UTM)
- Better Google Data Studio templates for social media and conversion tracking
- Better training tools and resources for beginners
- Easier implementation with Google Tag Manager (no need for multiple code snippets)
- Very positive conversion tracking reporting and insights
- Goal tracking allows us to add custom parameters to fully see ROAS
- Referral traffic shows us which sources garnered the most conversions
Google Analytics has the most sophisticated analytics above and beyond what the typical CMS will offer on the backend. We've been able to incorporate custom analytics directly from Squarespace and WordPress, however, Google Analytics is much more robust and accurate (in-real time) and has an array of other tools in the Google suite including Google Tag Manager and Google Data Studio for even more custom reporting.
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
Do you think Google Analytics delivers good value for the price?
Are you happy with Google Analytics's feature set?
Did Google Analytics live up to sales and marketing promises?
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Google Analytics is suited for
- Advanced marketers who have experience running both paid and organic advertising campaigns
- Web developers and strategists who need rich insights of website user behavior and activity
- UX & UI professionals to improve website navigation and custom tracking
- Entry-level marketing beginners (take courses and learn use-cases for Google Analytics before diving in headfirst because it can be very overwhelming
- Not a 100% reliable source of social media conversion tracking. Use Facebook Ads Manager for reporting instead.
- Be careful not to install tracking pixels more than once if you're using e-commerce in order to avoid the pixel double-firing resulting in inaccurate reporting
Using Google Analytics
- Website development
- Media strategy
- Display advertising
- Paid search knowledge
- UX & UI
- A/B testing creative
- Improving above and below the fold navigation
- Sharing insights with clients