Google Analytics - the software you can't live without
August 09, 2021

Google Analytics - the software you can't live without

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

We use Google Analytics to manage our websites, drive content decisions, and determine which areas we should focus on with website redesigns. I have Google Analytics on over 40 different program and department websites and we track behavior and see which of our resources work for our audiences and which need to be redesigned.

Pros

  • Multiple reports to see website use and behavior
  • Allows you to customize reports with days, weeks, months, and years
  • You can build out a dashboard to easily view stats from multiple websites in one place
  • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats

Cons

  • Changes to Google Analytics mean that the trainings they offer really are necessary if you're going to make the best use out of the software
  • There are two different ways to set up analytics on a website and it's confusing
  • I use a third-party software to link analytics to some of my websites and it stopped syncing randomly before and needs to be reconnected so we watch it closely
  • Website analytics
  • Audience overview
  • Pages report
  • Helps us understand how our content performs
  • Shows us where websites can be improved
  • Provides a visual of who our audience is and what they need
Google Analytics is easy to use and widespread, it's a must-have software for all businesses. The price point compared to other software that we use is very reasonable, and the suite of services and training tools/certifications available for free is hard for other software companies to match. Since Google Analytics is so widespread it's not an individualized training, you can apply what you know about Google Analytics at just about any company you work for.

Do you think Google Analytics delivers good value for the price?

Yes

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Google Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Google Analytics again?

Yes

Google Analytics is the industry leader for websites and really needs to be used to remain competitive and have the best overall picture of what your websites are doing. Because it's used so widely, everyone understands it and reports are easy to read. You can also sync multiple accounts/pages into one dashboard, making the admin job easier.

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