Letting Google Do What Google Does Best
Victor Campos | TrustRadius Reviewer
May 03, 2014

Letting Google Do What Google Does Best

Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Google Analytics

Modules Used

  • Audience
  • Acquisition
  • Behavior

Overall Satisfaction with Google Analytics

At PmD Interactive we use Google Analytics with every web design & development client we work with. It is used across our whole organization and is always one of the first things we set up with a new client.
There are two problems Google Analytics solves for us: "Where are customers coming from", and "how can we put that information to good use?"
  • Excellent detail on who visitors to a web site are (broken down to web browser, and how long they are on the site).
  • Information on which pages within our client's site are the most trafficked (including time spent on the page, and previous page).
  • A breakdown of where traffic is coming from (from which domain, and even which page within the domain).
  • The sheer amount of data can be daunting to beginners.
  • Organization of content could be made easier to handle.
  • The mobile experience is lacking.
  • Being able to offer a billable, monthly service to clients.
  • After discovering inbound links, being able to create effective social media content.
  • Showing clients that the capital they have invested in has paid off.
  • ThinkUp
Google Analytics works great for traffic traffic on your site, but doesn't address the issue of tracking data on your social media channels.
In this case, ThinkUp is quite powerful. ThinkUp can be set up as a self-hosted solution, and is very customizable, pulling signals from Twitter, Google+, Facebook and more.
Google Analytics, however, is the better solution for finding everything about your site's traffic.
We would continue using Google Analytics because it just works. After setting up the tracking property, it's just a matter of sitting back and letting it collect data.
Once the data is collected, it's time to analyze trends, spot problems, and make decisions for future actions.
With Google Analytics we, at PmD Interactive, are able to provide a complete solution to the problem of data collection.
Google Analytics is best suited for owners of websites that understand the importance of data in the larger SEO/SEM realm. When they can see where their traffic is coming from, they can make decisions to optimize organically, or through PPC.
Google Analytics is less appropriate for a client who does not get much business from their web site, or their site is merely a "business card" web site. The amount of data collected would be wasteful in that case.

Using Google Analytics

Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem.
Google is continually refining Analytics, so I do not doubt there will be improvements.
ProsCons
Like to use
Technical support not required
Well integrated
Consistent
Feel confident using
Unnecessarily complex
Slow to learn
Cumbersome
Lots to learn
  • Seeing stats for all your sites at a glance.
  • Drilling deeper and deeper into the data.
  • Exporting reports to various formats.
  • Finding the right screen with the right data.
  • You have to read all the documentation and watch the tutorial videos several times to understand all the data.
  • Setting up the tracking code the first time.