Google Analytics - A blessing in disguise
February 09, 2023

Google Analytics - A blessing in disguise

Anirban Das | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Google Analytics is a gem when it comes to site data reporting, traffic analysis and much more. We are currently using Google Analytics for tracking down all of our custom events (whenever we have some custom elements they need to be tracked using custom tags and triggers using tag manager). And this data is visualised using the native Looker Studio that Google provides. Not only it had helped us identified many problem areas, it had also helped us updating our sites to handle traffic better, increase throughput and lower web transaction times as well. The free version provides much functionalities that any starting team can benefit from. The premium version's analytics is profound never to say.

Pros

  • Detailed site data reporting and visualisation tools
  • Supports up to 100 properties at a time in a default account
  • Custom event tracking setup is effortless

Cons

  • All events are captured as one. If Google Analytics could segregate them without custom metric that would have been great
  • The new Google Analytics 4 doesn't have that much flexibility that UA provided
  • Tag Manager
  • Google Ad Sense
  • Looker Studio
  • Increase in site performance through appropriate traffic reporting
  • Helped us in creating better transaction sites that ultimately increased revenue
Adobe Analytics is good but it is more suited to people who are fully and technically into reporting and the solutions it provides. Google Analytics on the other hand provides a much easier way of setting up the Analytics. Most of the data reporting, charts and visualisations are present by default in the Google Analytics homepage itself. Using GA4 you can also update these reports and setup custom dimensions for handling your custom elements as well.

Do you think Google Analytics delivers good value for the price?

Yes

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

Yes

Did implementation of Google Analytics go as expected?

Yes

Would you buy Google Analytics again?

Yes

If you have a lot of sites and need to have an overview on how they are performing and in general how much interactions are going on in your sites then Google Analytics is the best solution for this. This had also helped us with Ad revenues. Coupling Analytics with Ad Sense and seeing your site grow in terms of traffic handling and revenue generation is a boon for a lifetime

Using Google Analytics

It is very easy to start with Google Analytics. Adding it to any site is a very less complicated process. If you are using any of the well known frameworks then just adding a module or plugin or extension handles integration with Google Analytics.
And even if you are not using any plugins or modules then just adding the Javascript code snippet that Google Analytics provides will handle everything for you.
ProsCons
Like to use
Relatively simple
Easy to use
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Lots to learn
  • Google Tag Manager
  • Google Ad Sense
  • Looker Studio
  • Custom event or element tracking
  • Adding custom dimensions and then waiting for 24 hours for data to populate
Yes, but I don't use it

Google Analytics Reliability

Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that.
Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics.

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