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<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 8.6 out of 101
Based on 2250 reviews and ratings
Likelihood to Recommend
For optimizations of anonymous tracking, google analytics is second to none--and it's free! Unless you have extremely high traffic... then it get's very expensive very fast. It is well suited for tracking multiple sales channels, across multiple devices, and allows for very granular tracking. GA supports annotations, providing invaluable context when viewing trends.
- GA tracks user behaviors wonderfully
- GA provides invaluable insights regarding the geographic dispersal of customers.
- Paired with embeddable click events, GA is an indispensable solution for website conversion optimization.
- The learning curve is steep.
- There are so many features, you really run the risk of information overload.
- There is little effort made to provide context, and so one must draw their own conclusions to drive actions.
Likelihood to Renew
Google Analytics 7.0
Based on 47 answers
The new features from the Universal Analytics update in late 2013 make the tool that much more useful. There are still unexplored features to consider and all of it amounts to more power and ability to gain insight into your site, what the traffic there is doing, where is came from and where it is leaving to. All stuff eMarketing and web managers will want.
Google Analytics 6.9
Based on 5 answers
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Google Analytics 5.7
Based on 20 answers
There is no phone support, but you can email, look up how to do everything in their help center, and also go on YouTube and see their videos. Many others have created videos on how to use it, setup goals, conversions, and much more. The overview videos from Google is great to begin with.
Google Analytics 10.0
Based on 2 answers
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
- How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
- A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
- Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
- Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
- Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
- Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Google Analytics 5.0
Based on 6 answers
Realistically, Google Analytics is in a class of its own. While there are competitors in the space, none are really worth mentioning in comparison. Analytics has every single tool a webmaster could need to effectively track website visitors' behaviors and origination, wrapped up in an extremely easy to use interface.
Return on Investment
- POSITIVE: The overall understanding of how the site performs, end-users interact, and content gets digested is vital for any digital strategy and Google Analytics is a very reliable tool that can have as simple or complex of a utility as the user makes it.
Communication Strategist | Social Media & Virtual Platforms Expert | Digital Content Creator |
Actively Exploring New Professional OpportunitiesGovernment Relations, 5001-10,000 employees
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