Google Analytics Software Review
Updated March 13, 2015

Google Analytics Software Review

Roy Morejon | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Google Analytics provides powerful digital analytics for anyone with a web presence, large or small. It's one of the most powerful digital analytics solutions available - and it's free for anyone to use.

At our digital marketing agency, we require all clients to use and install it site-wide, so we get a better picture of visitor data across the entire organization's website. Typically we give administrator access to the marketing department as they need actionable data to make decisions daily, based off visitor engagement onsite.
  • Which marketing initiatives are most effective
  • Accurate website traffic patterns/trends
  • Which keywords resonate with prospects and lead to conversions
  • Google has done an excellent job with Analytics over the years
  • Which online ad or creative is the most effective
  • Where visitors come from and what do they do on the site
  • Which customer and customer segments are most valuable
If your site generates 10 million or fewer hits per month, then Google Analytics is free. If your site generates more than 10 million hits per month, then Google offers increased limits as part of Google Analytics Premium.

Using Google Analytics

Given the fact that this software is free, it's an easy decision for business owners to get a pulse on how their website is performing.

Google Analytics Training

love the product and training they provide for businesses of all sizes.

The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.