Overall Satisfaction with Google Analytics
Google Analytics provides powerful digital analytics for anyone with a web presence, large or small. It's one of the most powerful digital analytics solutions available - and it's free for anyone to use.
At our digital marketing agency, we require all clients to use and install it site-wide, so we get a better picture of visitor data across the entire organization's website. Typically we give administrator access to the marketing department as they need actionable data to make decisions daily, based off visitor engagement onsite.
At our digital marketing agency, we require all clients to use and install it site-wide, so we get a better picture of visitor data across the entire organization's website. Typically we give administrator access to the marketing department as they need actionable data to make decisions daily, based off visitor engagement onsite.
- Which marketing initiatives are most effective
- Accurate website traffic patterns/trends
- Which keywords resonate with prospects and lead to conversions
- Google has done an excellent job with Analytics over the years
- Which online ad or creative is the most effective
- Where visitors come from and what do they do on the site
- Which customer and customer segments are most valuable
- ClickTale and Inc.