Google Analytics review
August 23, 2021

Google Analytics review

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Google Analytics was used only by my department in my previous company. My department was digital marketing. We used Google Analytics to do website analytics like, monitoring traffic by sources/medium, monitoring conversions on landing pages, etc.
  • Traffic analytics
  • Goal conversions/Landing page conversions
  • User Behavior Analytics
  • Google Analytics is for technical people, some help in creating the expressions would be helpful
  • Drag and drop graphs will be helpful too
  • User behavior analytics could be simplified
  • Traffic analytics by medium
  • Home page analytics
  • Content analytics
  • ROI is positive
  • However, it doesn't matter if ROI is positive or not, you need Google Analytics for your website to perform at its best
  • For B2B too its very required
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now.
I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.

Do you think Google Analytics delivers good value for the price?


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Did Google Analytics live up to sales and marketing promises?


Did implementation of Google Analytics go as expected?


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A Marketing analyst or paid media analyst is the right person to use Google Analytics. An analyst needs to be technical enough to write the right expressions to fetch correct data. Suppose they are Google Analytics certified, then great. Consumers of this data will be digital marketing managers. The main use case of Google Analytics, as I see it, is web analytics. They can't be used to do campaign analytics or attribution. Though Google Analytics offers these features, I don't find them easy to set up.