Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Posit
Score10 out of 10
N/A
Posit, formerly RStudio, is a modular data science platform, combining open source and commercial products.
Marketing Analyst in Research & Development at Stone Ward Advertising (Marketing & Advertising, 51-200 employees)
Chose Posit
When comparing RStudio to automated platforms like Obviously or STATA, the trade-off is personal development versus consistency and immediate gratification. As someone who got into Analytics more recently and learned everything on the job, RStudio was a fantastic tool. While …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
In my humble opinion, if you are working on something related to Statistics, RStudio is your go-to tool. But if you are looking for something in Machine Learning, look out for Python. The beauty is that there are packages now by which you can write Python/SQL in R. Cross-platform functionality like such makes RStudio way ahead of its competition. A couple of chinks in RStudio armor are very small and can be considered as nagging just for the sake of argument. Other than completely based on programming language, I couldn't find significant drawbacks to using RStudio. It is one of the best free software available in the market at present.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The support is incredibly professional and helpful, and they often go out of their way to help me when something doesn't work.
The one-click publishing from RStudio Connect is absolutely amazing, and I really like the way that it deploys your exact package versions, because otherwise, you can get in a terrible mess.
Python doesn't feel quite as native as R at the moment but I have definitely deployed stuff in R and Python that works beautifully which is really nice indeed.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Python integration is newer and still can be rough, especially with when using virtual environments.
RStudio Connect pricing feels very department focused, not quite an enterprise perspective.
Some of the RStudio packages don't follow conventional development guidelines (API breaking changes with minor version numbers) which can make supporting larger projects over longer timeframes difficult.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
There is no viable alternative right now. The toolset is good and the functionality is increasing with every release. It is backed by regular releases and ongoing development by the RStudio team. There is good engagement with RStudio directly when support is required. Also there's a strong and growing community of developers who provide additional support and sample code.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
For someone who learns how to use the software and picks up on the "language" of R, it's very easy to use. For beginners, it can be hard and might require a course, as well as the appropriate statistical training to understand what packages to use and when
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
RStudio is very available and cheap to use. It needs to be updated every once in a while, but the updates tend to be quick and they do not hinder my ability to make progress. I have not experienced any RStudio outages, and I have used the application quite a bit for a variety of statistical analyses
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Since R is trendy among statisticians, you can find lots of help from the data science/ stats communities. If you need help with anything related to RStudio or R, google it or search on StackOverflow, you might easily find the solution that you are looking for.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
RStudio was provided as the most customizable. It was also strictly the most feature-rich as far as enabling our organization to script, run, and make use of R open-source packages in our data analysis workstreams. It also provided some support for python, which was useful when we had R heavy code with some python threaded in. Overall we picked Rstudio for the features it provided for our data analysis needs and the ability to interface with our existing resources.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
RStudio is very scalable as a product. The issue I have is that it doesn't necessarily fit in nicely with the mainly Microsoft environment that everybody else is using. Having RStudio for us means dedicated servers and recruiting staff who know how to manage the environment. This isn't a fault of the product at all, it's just part of the data science landscape that we all have to put up with. Having said that RStudio is absolutely great for running on low spec servers and there are loads of options to handle concurrency, memory use, etc.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Using it for data science in a very big and old company, the most positive impact, from my point of view, has been the ability of spreading data culture across the group. Shortening the path from data to value.
Still it's hard to quantify economic benefits, we are struggling and it's a great point of attention, since splitting out the contribution of the single aspects of a project (and getting the RStudio pie) is complicated.
What is sure is that, in the long run, RStudio is boosting productivity and making the process in which is embedded more efficient (cost reduction).
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
