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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    RabbitMQ

    Score9.5 out of 10
    N/ARabbitMQ, an open source message broker, is part of Pivotal Software, a VMware company acquired in 2019, and supports message queue, multiple messaging protocols, and more. RabbitMQ is available open source, however VMware also offers a range of commercial services for RabbitMQ; these are available as part of the Pivotal App Suite.N/A
    Pricing
    Google AnalyticsRabbitMQ
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsRabbitMQ
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsRabbitMQ
    Considered Both Products
    Google
    No answer on this topic
    Open Source
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    91%
    Would buy again
    10 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    100%
    Delivers good value for the price
    11 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    91%
    Happy with the feature set
    10 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    100%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    100%
    Implementation went as expected
    11 Answers
    Features
    Google AnalyticsRabbitMQ
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and RabbitMQ
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    RabbitMQ
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Best Alternatives
    Google AnalyticsRabbitMQ
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Apache Kafka
    Score8.9 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Apache Kafka
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsRabbitMQ
    Likelihood to Recommend
    8.5
    (193 ratings)
    9.9
    (11 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    -
    (0 ratings)
    Usability
    7.4
    (19 ratings)
    8.0
    (1 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    6.5
    (4 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    -
    (0 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsRabbitMQ
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
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    Open Source
    It is highly recommended that if you have microservices architecture and if you want to solve 2 phase commit issue, you should use RabbitMQ for communication between microservices. It is a quick and reliable mode of communication between microservices. It is also helpful if you want to implement a job and worker mechanism. You can push the jobs into RabbitMQ and that will be sent to the consumer. It is highly reliable so you won't miss any jobs and you can also implement a retry of jobs with the dead letter queue feature. It will be also helpful in time-consuming API. You can put time-consuming items into a queue so they will be processed later and your API will be quick.
    Incentivized
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    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
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    Open Source
    • What RabbitMQ does well is what it's advertised to do. It is good at providing lots of high volume, high availability queue. We've seen it handle upwards of 10 million messages in its queues, spread out over 200 queues before its publish/consume rates dipped. So yeah, it can definitely handle a lot of messages and a lot of queues. Depending on the size of the machine RabbitMQ is running on, I'm sure it can handle more.
    • Decent number of plugins! Want a plugin that gives you an interface to view all the queues and see their publish/consume rates? Yes, there's one for that. Want a plugin to "shovel" messages from one queue to another in an emergency? Check. Want a plugin that does extra logging for all the messages received? Got you covered!
    • Lots of configuration possibilities. We've tuned over 100 settings over the past year to get the performance and reliability just right. This could be a downside though--it's pretty confusing and some settings were hard to understand.
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    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
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    Open Source
    • It breaks communication if we don't acknowledge early. In some cases our work items are time consuming that will take a time and in that scenario we are getting errors that RabbitMQ broke the channel. It will be good if RabbitMQ provides two acknowledgements, one is for that it has been received at client side and second ack is client is completed the processing part.
    Incentivized
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    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
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    Open Source
    No answers on this topic
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
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    Open Source
    RabbitMQ is very easy to configure for all supported languages (Python, Java, etc.). I have personally used it on Raspberry Pi devices via a Flask Python API as well as in Java applications. I was able to learn it quickly and now have full mastery of it. I highly recommend it for any IoT project.
    Incentivized
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
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    Open Source
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
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    Open Source
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
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    Open Source
    I gave it a 10 but we do not have a support contract with any company for RabbitMQ so there is no official support in that regard. However, there is a community and questions asked on StackOverflow or any other major question and answer site will usually get a response.
    Incentivized
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    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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    Open Source
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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    Open Source
    No answers on this topic
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    Open Source
    RabbitMQ has a few advantages over Azure Service Bus 1) RMQ handles substantially larger files - ASB tops out at 100MB, we use RabbitMQfor files over 200MB 2) RabbitMQ can be easily setup on prem - Azure Service Bus is cloud only 3) RabbitMQ exchanges are easier to configure over ASB subscriptions ASB has a few advantages too 1) Cloud based - just a few mouse clicks and you're up and running
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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    Open Source
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
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    Open Source
    • Positive: we don't need to keep way too many backend machines around to deal with bursts because RabbitMQ can absorb and buffer bursts long enough to let an understaffed set of backend services to catch up on processing. Hard to put a number to it but we probably save $5k a month having fewer machines around.
    • Negative: we've got many angry customers due to queues suddenly disappearing and dropping our messages when we try to publish to them afterward. Ideally, RabbitMQ should warn the user when queues expire due to inactivity but it doesn't, and due to our own bugs we've lost a lot of customer data as a result.
    • Positive: makes decoupling the web and API services from the deeper backend services easier by providing queues as an interface. This allowed us to split up our teams and have them develop independently of each other, speeding up software development.
    Incentivized
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    ScreenShots