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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Serverless360

    Score10 out of 10
    Enterprise companies (1,001+ employees)
    Serverless360 is a platform to manage and monitor Azure Serverless components related to enterprise integration. In a real-time scenario, the integrated cloud applications are not built with a single technology stack, it typically involves at least 3 or 4 different Azure Services. Currently, Azure Portal is designed more on vertical technology silos and it's difficult to visualize and manage such connected solutions. So Serverless360 is presented by the vendor as a tool that users can depend on…N/A
    Pricing
    Google AnalyticsServerless360
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsServerless360
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Google AnalyticsServerless360
    Considered Both Products
    Google
    No answer on this topic
    Kovai.co
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    100%
    Would buy again
    7 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    100%
    Delivers good value for the price
    7 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    100%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    100%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    100%
    Implementation went as expected
    7 Answers
    Features
    Google AnalyticsServerless360
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Serverless360
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Serverless360
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.211 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Cloud Management
    Comparison of Cloud Management features of Google Analytics and Serverless360
    Feature
    Google Analytics
    -
    Ratings
    Serverless360
    9.9
    6 Ratings
    12% above category average
    Cost Management00 Ratings9.96 Ratings
    Cloud Management Performance Monitoring00 Ratings9.96 Ratings
    Governance and Compliance00 Ratings9.95 Ratings
    Resource Management00 Ratings9.95 Ratings
    Systems Integration00 Ratings9.96 Ratings
    Best Alternatives
    Google AnalyticsServerless360
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Rackspace Fabric
    Score6.3 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    IBM Turbonomic
    Score8.6 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    IBM Turbonomic
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsServerless360
    Likelihood to Recommend
    8.5
    (193 ratings)
    10.0
    (7 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    -
    (0 ratings)
    Usability
    7.4
    (19 ratings)
    10.0
    (1 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    -
    (0 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    -
    (0 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsServerless360
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Kovai.co
    Serverless360 is a great tool for managing complex Azure serverless environments>it offers comprehensive monitoring,alerting, and automation features that are essential for maintaining the health and performance of our applications.However, for organizations with simpler setups or minimal Azure serverless usage, the advanced capabilities of Serverless360 may not be necessary. Overall it's been a valuable addition to our tool kit
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Kovai.co
    • It provides comprehensive visibility of azure apps and manages several azure services in a safe way.
    • It identifies and solves incidents efficiently and also pinpoints the root cause.
    • Keeps track of enterprise wide information across integrations.
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Kovai.co
    • Requires some initial configuration to make sure Azure resources are monitored correctly.
    • Needs flexibility in the type of alerts you can setup.
    • It maybe good to have more customized options.
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Kovai.co
    No answers on this topic
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Kovai.co
    Turbo360 (formerly Serverless360) is the best software intelligence tool out there in market saving us time as it is easy to see data instantly. The software provides business and traffic data information helping our organization make scalability decisions.
    Read full review
    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Kovai.co
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Kovai.co
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Kovai.co
    No answers on this topic
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Kovai.co
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Kovai.co
    No answers on this topic
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    Kovai.co
    Metric monitoring in Serverless360 is the best. It eliminates the lengthy process of manually looking through error logs and immediately performs root cause analysis on problems as they arise giving insight into the Azure environment. The team can foresee and fix issues. Our team could safely transfer the less valued support task to the L1 support person and free up the skilled Azure resources to focus on the development of the business.
    Read full review
    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Kovai.co
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    Kovai.co
    • Serverless360 has greatly improved our business operations.
    • it helps us detect and solve issues faster leading to happier customer and increased productivity.
    • it help us save money by optimizing our cloud resources
    Read full review
    ScreenShots

    Serverless360 Screenshots

    Screenshot of Composite Application logically groups together various resources from Azure Subscriptions (same or multiple subscriptions) and namespaces that represent a Line of Business (LoB) application in your application architecture.Screenshot of Business Activity Monitoring (BAM) gives full visibility of your end-to-end business process flow across your Azure resources.Screenshot of Day wise Cost spent on a specific resource or resource type or environment can be attained by choosing the line chartScreenshot of Cost visualisation capability in Resouce Map feature of Serverless360 comes in to provide the required clarity on the spending in your Azure subscription in fact across subscriptions.Screenshot of A physical representation of the architecture, the user can derive relationships between the resources that constitute the composite applicationScreenshot of Data Monitoring helps to assess historical data and generating alerts based on expected criteria.