TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Splunk AppDynamics

    Score8.5 out of 10
    N/AAppDynamics is an APM and Mobile APM program, with application mapping and predictive capabilities. These capacities enable automated remediation and code-level diagnostics in real time. It can be deployed on-premise or as a SaaS.N/A
    Pricing
    Google AnalyticsSplunk AppDynamics
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsSplunk AppDynamics
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsSplunk AppDynamics
    Considered Both Products
    Google
    No answer on this topic
    Cisco
    Chose Splunk AppDynamics
    After looking at a number of different alternatives to AppDynamics its error reporting seems to be the greatest out of the lot. It tracks anything imaginable and allows for the reporting as much as you want with as much information as you want.
    Incentivized
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    99%
    Would buy again
    70 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    94%
    Delivers good value for the price
    64 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    99%
    Happy with the feature set
    70 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    96%
    Lived up to sales and marketing promises
    55 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    95%
    Implementation went as expected
    61 Answers
    Features
    Google AnalyticsSplunk AppDynamics
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Splunk AppDynamics
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Splunk AppDynamics
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Application Performance Management
    Comparison of Application Performance Management features of Google Analytics and Splunk AppDynamics
    Feature
    Google Analytics
    -
    Ratings
    Splunk AppDynamics
    9.1
    83 Ratings
    15% above category average
    Application monitoring00 Ratings9.383 Ratings
    Database monitoring00 Ratings8.979 Ratings
    Threshold alerts00 Ratings9.281 Ratings
    Predictive capabilities00 Ratings8.981 Ratings
    Application performance management console00 Ratings9.480 Ratings
    Collaboration tools00 Ratings9.269 Ratings
    Server availability and performance monitoring00 Ratings9.353 Ratings
    Server usage monitoring and capacity forecasting00 Ratings8.852 Ratings
    Best Alternatives
    Google AnalyticsSplunk AppDynamics
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    SolarWinds AppOptics
    Score7.6 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    SolarWinds Server & Application Monitor
    Score7.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsSplunk AppDynamics
    Likelihood to Recommend
    8.5
    (193 ratings)
    8.9
    (83 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    8.3
    (5 ratings)
    Usability
    7.4
    (19 ratings)
    8.9
    (22 ratings)
    Availability
    10.0
    (4 ratings)
    8.2
    (1 ratings)
    Performance
    10.0
    (2 ratings)
    5.5
    (1 ratings)
    Support Rating
    7.0
    (42 ratings)
    6.4
    (7 ratings)
    Online Training
    10.0
    (2 ratings)
    6.4
    (1 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    8.2
    (1 ratings)
    Configurability
    6.0
    (2 ratings)
    7.3
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    6.4
    (1 ratings)
    Ease of integration
    10.0
    (1 ratings)
    6.4
    (1 ratings)
    Product Scalability
    10.0
    (2 ratings)
    6.4
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    8.2
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    8.2
    (1 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    8.2
    (1 ratings)
    User Testimonials
    Google AnalyticsSplunk AppDynamics
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Cisco
    Platforms for software as a service (SaaS) frequently cater to a large number of users with a variety of needs and usage patterns. Because AppDynamics offers multi-tenant monitoring capabilities to track performance across various customer environments, it is a good choice for SaaS platform monitoring. SaaS providers can maximize resource utilization, proactively detect and resolve performance issues, and provide a dependable and consistent user experience for their clients with AppDynamics.
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Cisco
    • Business Transaction Monitoring is one of its signature strengths. This represents a major differentiator from generic infrastructure monitoring tools.
    • AI‑driven anomaly detection and intelligent alerting provide a significant advantage over traditional monitoring.
    • When combined with Splunk AppDynamics, full‑stack observability becomes a key part of Cisco/Splunk’s unified observability strategy.
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Cisco
    • AppDynamics may enhance its capacity to track transactions through complex distributed systems and microservices, offering a more comprehensive understanding of application behavior.
    • Better search and filtering capabilities would enable engineers to quickly obtain deeper context by drilling down into individual data points.
    • AppDynamics might be more widely available to engineers and organizations if it offered subscription plans or tiered pricing options.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Cisco
    cause it achieves all our targets and we are satisfied with using Splunk also stable no technical challenges or problem caused by Splunk a lot for innovative integrations also all layers are using splunk NOC team , DEV team, application support team, managers security team also in forcasting for EA team
    Incentivized
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Cisco
    Splunk AppDynamics is great product that has positively maintained solid application workflows. It has simple and clean UI that displays graphical representation of our database and application behaviour. It gives us an opportunity to customize and set most reliable alerts and data configurations that aligns with our policies. It is easy to monitor operation hypothesis and lower RCA if you identify application coding errors.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Cisco
    On a scale of 1 to 10, I would rate the availability of Splunk AppDynamics as a 9. Overall, the platform has proven to be highly reliable and is available when we need it. It consistently supports our monitoring and performance management needs across critical applications and infrastructure. There have been occasional issues with platform availability, such as intermittent application errors or brief unplanned outages. However, these instances have been infrequent and typically resolved quickly, minimizing any significant impact on operations. The stability and uptime of the platform have met our expectations, and we continue to rely on it as a core component of our APM strategy.
    Incentivized
    Read full review
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Cisco
    On a scale of 1 to 10, I would rate the performance of Splunk AppDynamics as a 6. While the platform generally delivers the expected functionality, we’ve experienced periodic slowness—particularly with page loads and report generation. These performance issues can be frustrating, especially when trying to quickly access critical data during incident response or analysis. One contributing factor may be our use of a shared controller environment with other enterprises, which can introduce resource contention and impact overall responsiveness. In some cases, this has led to delays in accessing dashboards or completing complex queries. Despite these challenges, the platform remains a valuable tool, and we’re exploring options to improve performance, including potential changes to our deployment model and support agreements.
    Incentivized
    Read full review
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Cisco
    AppDynamics has its own community site that includes forums and a knowledge base. On the forums, you can converse with other members of the community and ask technical questions as you have them. Though this forum isn’t filled with people there are active members for you to gain some valuable insights.
    Incentivized
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Cisco
    On a scale of 1 to 10, I would rate the online training for Splunk AppDynamics as a 7. The training was generally acceptable and covered the core concepts and functionality of the platform. However, there were some challenges with communication during sessions—particularly around clarity and instructor engagement—which occasionally made it difficult to fully grasp certain topics. Additionally, the training could benefit from being more focused and tailored to specific roles or use cases. A more structured approach with clearer learning paths and practical, hands-on examples would enhance the overall effectiveness and help users apply the knowledge more confidently in real-world scenarios.
    Incentivized
    Read full review
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Cisco
    On a scale of 1 to 10, I would rate our satisfaction with the implementation of Splunk AppDynamics as a 9. The deployment process was smooth and well-coordinated, thanks to the collaborative efforts between Cisco Professional Services, our internal business stakeholders, and agency technical teams. Key Insights from the Implementation: Cross-functional Collaboration Was Critical: Engaging both technical and business teams early in the process ensured that the platform was configured to meet a wide range of operational and strategic needs. Value of Expert Guidance: Cisco’s Professional Services provided invaluable expertise, helping us navigate complex configurations and tailor the solution to our environment. Their involvement accelerated deployment and ensured best practices were followed. Importance of Planning and Communication: A well-defined implementation roadmap and regular communication across teams helped us stay aligned, manage expectations, and address challenges proactively. Scalable Architecture: We designed the implementation with scalability in mind, allowing us to expand usage across agencies and applications without major rework. Overall, the implementation laid a strong foundation for our APM program and positioned us for long-term success.
    Incentivized
    Read full review
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    Cisco
    It is distinguished from these programs because the platform provides visualizations of application processes, showing the interplay between various parts and services. Understanding the architecture of complicated apps and finding their weak spots is greatly aided by this.
    Read full review
    Contract Terms and Pricing Model
    Google
    No answers on this topic
    Cisco
    While the overall value of the Splunk AppDynamics platforms is strong, the pricing structure and contract terms can be complex and difficult to navigate. Unit pricing, licensing tiers, and billing frequency are not always intuitive, which can make it challenging to align purchases with the State’s evolving needs. I rely heavily on our Account Manager to help interpret and tailor the licensing model to our specific requirements. Their support has been invaluable in ensuring we make informed decisions. The most impactful change would be to simplify the licensing and pricing model. Clearer documentation, more transparent pricing tiers, and streamlined purchasing processes would significantly improve the experience and reduce administrative overhead.
    Incentivized
    Read full review
    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Cisco
    On a scale of 1 to 10, I would rate the overall scalability of Splunk AppDynamics as a 7. The platform is designed to support enterprise-wide deployments across multiple departments and sites, and it performs well in large-scale environments. Its architecture allows for horizontal scaling and supports a wide range of application types and infrastructures. However, the agent management and deployment process can be complex and time-consuming, especially when onboarding a large number of applications or systems. Coordinating agent installation, configuration, and updates across diverse environments requires careful planning and often significant manual effort. Streamlining these processes—perhaps through more centralized management tools or automation—would enhance scalability and reduce operational overhead. Despite these challenges, once deployed, AppDynamics scales effectively and provides consistent performance and visibility across the enterprise.
    Incentivized
    Read full review
    Professional Services
    Google
    No answers on this topic
    Cisco
    Our experience with the professional services team supporting Splunk AppDynamics has been exceptional. They demonstrated deep technical expertise, strong collaboration skills, and a clear understanding of our business objectives. Their guidance was instrumental in the successful implementation of our APM program and platform integration. The rating of 9 reflects our high level of satisfaction, with a small margin left to acknowledge that continuous improvement is always possible. Overall, their support has been a key factor in the success of our deployment.
    Incentivized
    Read full review
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    Cisco
    • Through the identification of performance bottlenecks and efficient resource allocation, AppDynamics has contributed to cost savings and resource optimization. This has a direct positive impact on our overall return on investment.
    • While AppDynamics' numerous capabilities help maximize efficiency, they may place a strain on your system. Organizations with limited infrastructure capacity may have difficulties and therefore give this serious thought before implementing it.
    Read full review
    ScreenShots