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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Trellix ePolicy Orchestrator

    Score7 out of 10
    N/ATrellix ePolicy Orchestrator (formerly McAfee ePolicy Orchestrator) software centralizes and streamlines management of endpoint, network, data security, and compliance solutions.N/A
    Pricing
    Google AnalyticsTrellix ePolicy Orchestrator
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsTrellix ePolicy Orchestrator
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsTrellix ePolicy Orchestrator
    Considered Both Products
    Google
    No answer on this topic
    Trellix (Musarubra US LLC)
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    100%
    Would buy again
    8 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    100%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    100%
    Happy with the feature set
    8 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    100%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    75%
    Implementation went as expected
    6 Answers
    Features
    Google AnalyticsTrellix ePolicy Orchestrator
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Trellix ePolicy Orchestrator
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Trellix ePolicy Orchestrator
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Threat Intelligence
    Comparison of Threat Intelligence features of Google Analytics and Trellix ePolicy Orchestrator
    Feature
    Google Analytics
    -
    Ratings
    Trellix ePolicy Orchestrator
    6.6
    1 Ratings
    20% below category average
    Network Analytics00 Ratings5.01 Ratings
    Threat Recognition00 Ratings6.01 Ratings
    Vulnerability Classification00 Ratings7.01 Ratings
    Automated Alerts and Reporting00 Ratings7.01 Ratings
    Threat Analysis00 Ratings8.01 Ratings
    Threat Intelligence Reporting00 Ratings7.01 Ratings
    Automated Threat Identification00 Ratings6.01 Ratings
    Vulnerability Management Tools
    Comparison of Vulnerability Management Tools features of Google Analytics and Trellix ePolicy Orchestrator
    Feature
    Google Analytics
    -
    Ratings
    Trellix ePolicy Orchestrator
    6.0
    1 Ratings
    32% below category average
    IT Asset Realization00 Ratings7.01 Ratings
    Authentication00 Ratings5.01 Ratings
    Configuration Monitoring00 Ratings6.01 Ratings
    Web Scanning00 Ratings6.01 Ratings
    Vulnerability Intelligence00 Ratings6.01 Ratings
    Best Alternatives
    Google AnalyticsTrellix ePolicy Orchestrator
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Tenable Nessus
    Score8.8 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Tenable Vulnerability Management
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsTrellix ePolicy Orchestrator
    Likelihood to Recommend
    8.5
    (193 ratings)
    7.0
    (14 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    -
    (0 ratings)
    Usability
    7.4
    (19 ratings)
    -
    (0 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    8.2
    (4 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    -
    (0 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsTrellix ePolicy Orchestrator
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Trellix (Musarubra US LLC)
    [McAfee ePolicy Orchestrator] seems to be better suited to large enterprise applications... I don't feel it really suits the or self-managed SMB market. The general joe is not going to understand how to wield this product to it's full potential. For those of us managing large networks, this is a very ideal product for managing multiple sites and users.
    Incentivized
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Trellix (Musarubra US LLC)
    • Static malware scans for known bad processes and files works well and can be schedules on endpoints easily
    • Preventing users from accessing USB drives and other peripherals is easily configured. We can also allow users to access to USB drives with user codes for the times they need it for business reasons.
    • ePO provides access into our MSME software so that we're not managing many different products from different locations.
    • In recent years the console has gotten much easier to navigate even though there is a ton of information to be accessed.
    Incentivized
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    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
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    Trellix (Musarubra US LLC)
    • It has a slow mechanism when adding custom threat feeds. For example, if McAfee didn't have a signature or detection about a new virus and we try to add it to our console it is like a really big process in adding that to our available signatures.
    • Whenever a scan is performed, the system CPU utilization goes up 100 percent.
    • Installation fails due to difference in timestamp when we try to shuffle between packages.
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Trellix (Musarubra US LLC)
    No answers on this topic
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Trellix (Musarubra US LLC)
    No answers on this topic
    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Trellix (Musarubra US LLC)
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Trellix (Musarubra US LLC)
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
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    Trellix (Musarubra US LLC)
    McAfee support is definitely GREAT! It is one of the best technical support on a business level. GOLD support is recommended to business. Their website is easy and quick to create a ticket. Their technical team usually responds right away with an email or call. Via call and web they provide a full and complete support until the issue is resolved. The best, most of the time they explain in detail what is the issue, the reason and how to resolve it.
    Incentivized
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Trellix (Musarubra US LLC)
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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    Trellix (Musarubra US LLC)
    No answers on this topic
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    Trellix (Musarubra US LLC)
    I have used Symantec Endpoint Encryption before. Symantec and EPO are both good in their own ways. EPO allows integration of other McAfee products. I have been using ePolicy Orchestrator for years. I have a lot of experience with the product. That is why I like it.
    Incentivized
    Read full review
    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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    Trellix (Musarubra US LLC)
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    Trellix (Musarubra US LLC)
    • Peace of mind that your environment is safe and secure.
    • Keep your network environment up and running.
    • Additional resources (consulting or training) may be required if not familiar with the product.
    • Very complex to setup and configure ( training may be required).
    • Once configured, it will take care of almost 80% of your tasks.
    Incentivized
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    ScreenShots