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Google App Engine vs. Google Universal Analytics (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google App Engine

    Score8.4 out of 10
    N/AGoogle App Engine is Google Cloud's platform-as-a-service offering. It features pay-per-use pricing and support for a broad array of programming languages.

    $0.05

    Per Hour Per Instance

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    Pricing
    Google App EngineGoogle Universal Analytics (discontinued)
    Editions & Modules
    Starting Price
    $0.05
    Per Hour Per Instance
    Max Price
    $0.30
    Per Hour Per Instance
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    Offerings
    Pricing Offerings
    Google App EngineGoogle Universal Analytics (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google App EngineGoogle Universal Analytics (discontinued)
    Considered Both Products
    Google
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    92%
    Would buy again
    12 Answers
    97%
    Would buy again
    34 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    13 Answers
    90%
    Delivers good value for the price
    26 Answers
    Happy with the feature set
    92%
    Happy with the feature set
    12 Answers
    91%
    Happy with the feature set
    32 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    10 Answers
    96%
    Lived up to sales and marketing promises
    27 Answers
    Implementation went as expected
    92%
    Implementation went as expected
    12 Answers
    89%
    Implementation went as expected
    24 Answers
    Features
    Google App EngineGoogle Universal Analytics (discontinued)
    Platform-as-a-Service
    Comparison of Platform-as-a-Service features of Google App Engine and Google Universal Analytics (discontinued)
    Feature
    Google App Engine
    9.5
    32 Ratings
    20% above category average
    Google Universal Analytics (discontinued)
    -
    Ratings
    Ease of building user interfaces9.018 Ratings00 Ratings
    Scalability10.032 Ratings00 Ratings
    Platform management overhead9.032 Ratings00 Ratings
    Workflow engine capability8.024 Ratings00 Ratings
    Platform access control10.031 Ratings00 Ratings
    Services-enabled integration10.028 Ratings00 Ratings
    Development environment creation10.029 Ratings00 Ratings
    Development environment replication10.028 Ratings00 Ratings
    Issue monitoring and notification9.028 Ratings00 Ratings
    Issue recovery9.026 Ratings00 Ratings
    Upgrades and platform fixes10.029 Ratings00 Ratings
    Web Analytics
    Comparison of Web Analytics features of Google App Engine and Google Universal Analytics (discontinued)
    Feature
    Google App Engine
    -
    Ratings
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    Lead Conversion Tracking00 Ratings7.01 Ratings
    Device and Browser Reporting00 Ratings1.01 Ratings
    Pageview Tracking00 Ratings7.01 Ratings
    Event Tracking00 Ratings8.01 Ratings
    Reporting in real-time00 Ratings10.01 Ratings
    Referral Source Tracking00 Ratings10.01 Ratings
    Customizable Dashboards00 Ratings5.01 Ratings
    Best Alternatives
    Google App EngineGoogle Universal Analytics (discontinued)
    Small Businesses
    IBM Cloud Foundry
    Score8.5 out of 10
    Matomo Analytics
    Score9 out of 10
    Medium-sized Companies
    IBM Cloud Private
    Score9.6 out of 10
    Lead Forensics
    Score8.9 out of 10
    Enterprises
    AWS Elastic Beanstalk
    Score8.6 out of 10
    Chartbeat
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google App EngineGoogle Universal Analytics (discontinued)
    Likelihood to Recommend
    9.0
    (36 ratings)
    8.0
    (55 ratings)
    Likelihood to Renew
    8.3
    (8 ratings)
    10.0
    (11 ratings)
    Usability
    10.0
    (8 ratings)
    9.0
    (5 ratings)
    Performance
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Support Rating
    8.4
    (12 ratings)
    10.0
    (23 ratings)
    In-Person Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    7.0
    (1 ratings)
    Implementation Rating
    8.0
    (1 ratings)
    10.0
    (3 ratings)
    User Testimonials
    Google App EngineGoogle Universal Analytics (discontinued)
    Likelihood to Recommend
    Google
    App Engine is such a good resource for our team both internally and externally. You have complete control over your app, how it runs, when it runs, and more while Google handles the back-end, scaling, orchestration, and so on. If you are serving a tool, system, or web page, it's perfect. If you are serving something back-end, like an automation or ETL workflow, you should be a little considerate or careful with how you are structuring that job. For instance, the Standard environment in Google App Engine will present you with a resource limit for your server calls. If your operations are known to take longer than, say, 10 minutes or so, you may be better off moving to the Flexible environment (which may be a little more expensive but certainly a little more powerful and a little less limited) or even moving that workflow to something like Google Compute Engine or another managed service.
    Incentivized
    Read full review
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    Pros
    Google
    • Quick to develop, quick to deploy. You can be up and running on Google App Engine in no time.
    • Flexible. We use Java for some services and Node.js for others.
    • Great security features. We have been consistently impressed with the security and authentication features of Google App Engine.
    Incentivized
    Read full review
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
    Read full review
    Cons
    Google
    • There is a slight learning curve to getting used to code on Google App Engine.
    • Google Cloud Datastore is Google's NoSQL database in the cloud that your applications can use. NoSQL databases, by design, cannot give handle complex queries on the data. This means that sometimes you need to think carefully about your data structures - so that you can get the results you need in your code.
    • Setting up billing is a little annoying. It does not seem to save billing information to your account so you can re-use the same information across different Cloud projects. Each project requires you to re-enter all your billing information (if required)
    Incentivized
    Read full review
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
    Read full review
    Likelihood to Renew
    Google
    App Engine is a solid choice for deployments to Google Cloud Platform that do not want to move entirely to a Kubernetes-based container architecture using a different Google product. For rapid prototyping of new applications and fairly straightforward web application deployments, we'll continue to leverage the capabilities that App Engine affords us.
    Incentivized
    Read full review
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    Usability
    Google
    I had to revisit the UI after a year of just setting up and forgetting. The UI got some improvements but the amount of navigation we have to go through to setup a new app has increased but also got easier to setup. Gemini now is integrated and make getting answers faster
    Incentivized
    Read full review
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
    Read full review
    Support Rating
    Google
    Good amount of documentation available for Google App Engine and in general there is large developer community around Google App Engine and other products it interacts with. Lastly, Google support is great in general. No issues so far with them.
    Incentivized
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    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
    Read full review
    Online Training
    Google
    No answers on this topic
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    Implementation Rating
    Google
    No answers on this topic
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
    Read full review
    Alternatives Considered
    Google
    We were on another much smaller cloud provider and decided to make the switch for several reasons - stability, breadth of services, and security. In reviewing options, GCP provided the best mixtures of meeting our needs while also balancing the overall cost of the service as compared to the other major players in Azure and AWS.
    Incentivized
    Read full review
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
    Read full review
    Return on Investment
    Google
    • Effective employee adoption through ease of use.
    • Effective integration to other java based frameworks.
    • Time to market is very quick. Build, test, deploy and use.
    • The GAE Whitelist for java is an important resource to know what works and what does not. So use it. It would also be nice for Google to expand on items that are allowed on GAE platform.
    Incentivized
    Read full review
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
    Read full review
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