Google Authenticator vs. Microsoft Entra ID

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Authenticator
Score 8.6 out of 10
N/A
Google Authenticator is a mobile authentication app.N/A
Microsoft Entra ID
Score 8.9 out of 10
N/A
Microsoft Entra ID (formerly Microsoft Azure Active Directory or Azure AD) is a cloud-based identity and access management (IAM) solution supporting restricted access to applications with Azure Multi-Factor Authentication (MFA) built-in, single sign-on (SSO), B2B collaboration controls, self-service password, and integration with Microsoft productivity and cloud storage (Office 365, OneDrive, etc) as well as 3rd party services.
$6
per user/per month
Pricing
Google AuthenticatorMicrosoft Entra ID
Editions & Modules
No answers on this topic
Premium P1
$6.00
per user/per month
Premium P2
$9.00
per user/per month
Offerings
Pricing Offerings
Google AuthenticatorMicrosoft Entra ID
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google AuthenticatorMicrosoft Entra ID
Considered Both Products
Google Authenticator

No answer on this topic

Microsoft Entra ID
Chose Microsoft Entra ID
Microsoft Entra ID makes it so easy and seamless to manage an environment full of Microsoft apps, that it didn't make much sense to deploy another option. If we were heavily invested in the Google platform, then it might make sense to use a Google offering for SSO.
Features
Google AuthenticatorMicrosoft Entra ID
Identity Management
Comparison of Identity Management features of Product A and Product B
Google Authenticator
-
Ratings
Microsoft Entra ID
8.5
113 Ratings
3% above category average
ID-Management Access Control00 Ratings8.9111 Ratings
ID Management Single-Sign On (SSO)00 Ratings9.1111 Ratings
Multi-Factor Authentication00 Ratings9.1112 Ratings
Password Management00 Ratings8.2106 Ratings
Account Provisioning and De-provisioning00 Ratings8.4105 Ratings
ID Management Workflow Automation00 Ratings7.784 Ratings
ID Risk Management00 Ratings7.988 Ratings
Best Alternatives
Google AuthenticatorMicrosoft Entra ID
Small Businesses
WatchGuard AuthPoint
WatchGuard AuthPoint
Score 9.1 out of 10
Dashlane Password Manager
Dashlane Password Manager
Score 9.0 out of 10
Medium-sized Companies
Cisco Duo
Cisco Duo
Score 9.5 out of 10
OneLogin by One Identity
OneLogin by One Identity
Score 9.6 out of 10
Enterprises
Cisco Duo
Cisco Duo
Score 9.5 out of 10
OneLogin by One Identity
OneLogin by One Identity
Score 9.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google AuthenticatorMicrosoft Entra ID
Likelihood to Recommend
9.0
(51 ratings)
8.9
(170 ratings)
Likelihood to Renew
8.0
(1 ratings)
9.6
(16 ratings)
Usability
8.8
(7 ratings)
8.8
(28 ratings)
Availability
10.0
(1 ratings)
9.0
(1 ratings)
Performance
10.0
(1 ratings)
9.0
(1 ratings)
Support Rating
8.6
(8 ratings)
7.1
(21 ratings)
Online Training
-
(0 ratings)
5.0
(1 ratings)
Implementation Rating
10.0
(1 ratings)
9.6
(3 ratings)
Configurability
4.0
(1 ratings)
8.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
7.4
(2 ratings)
Ease of integration
8.0
(1 ratings)
-
(0 ratings)
Product Scalability
5.0
(1 ratings)
9.0
(1 ratings)
Professional Services
-
(0 ratings)
9.0
(1 ratings)
Vendor post-sale
8.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
Google AuthenticatorMicrosoft Entra ID
Likelihood to Recommend
Google
Logging into my work accounts is where Google Authenticator works best. Also, I had a personal account get hacked. I had an account created to book hotels, but someone was constantly resetting my password. To prevent further hacking attempts, I set up Google Authenticator. I do not believe it would be appropriate for banking accounts.
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Microsoft
Microsoft Entra ID provides powerful and reliable identity and access management capabilities that enhance secure authentication and authorization for cloud systems. Offer modern security features, including MFA, conditional access, and threat intelligence, to protect identities and prevent unauthorized access. Single Sign-On allows us to access multiple apps with just a single login.
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Pros
Google
  • One strength is in how it checks identity to stop unwanted people from getting access.
  • Another strength is in cutting down on the frustration of users for the authentication process.
  • With the pandemic and needing to work away from the office it also provided additional security in keeping our network/infrastructure safe.
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Microsoft
  • Single Sign-on helps ease the user experience, allowing users to avoid typing multiple passwords.
  • The identity and management are straightforward to use and easy to connect to other applications, as well as third-party applications.
  • The support of remote work. Nowadays, many people work from home and need to access their accounts. Microsoft Enterprise ID gives secure access to the company data.
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Cons
Google
  • I once performed a factory reset of my smartphone which had Google Authenticator. I didn't have a backup for the device. When I restored my phone with the same google account, I was not able to restore the authenticator app settings. I had to add all the keys back into the app to use it. This is cumbersome, but I understand it is set up this way for security reasons.
  • I don't like the ease with which it lets you delete a key. If I accidentally delete a key, I am doomed to get my 2FA key reset, unless I still have the QR code saved somewhere.
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Microsoft
  • For larger organizations the policy management user interface gets complex
  • Security group nesting limitations - you cannot always nest groups within groups depending on the group types and use case
  • Price gets high if you need the enterprise or P2 premium licenses
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Likelihood to Renew
Google
It works as intended, easy to setup, free and gives you another level of security against any unwanted access or cyber attacks
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Microsoft
MSFT Entra ID has been essential for managing our geographically dispersed team. We're confident that it will scale with us as grow, and we'll be able to take advantage of additional security and ID management features as they become necessary. Being able to centrally manage our user access from anywhere with a small support team is such a relief.
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Usability
Google
It's as easy as opening the app and what I need it for is there. I don't have to fumble with other accounts or getting something else to open it for me. I have all the access that I need for the use of the app within seconds and I can get access to the info that I need.
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Microsoft
Simply because of what I mentioned earlier, the feature set sort of keeps changing and they do a lot of, they integrated with a lot of the other tools and so for users who are not as well seasoned, it may be a little bit more complicated for them to begin working within the tool.
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Reliability and Availability
Google
In terms of availability, I had not experienced any issues with outages or the product not working when needed
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Microsoft
There has been a handful of outages but they have been either minimal or rarely severe
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Performance
Google
The performance of google Authenticator is good and I have not experienced any slow downs
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Microsoft
I could probably rate this a 10 but I'm always conservative on giving out perfect scored bt performance has not been a problem for us using Entra ID.
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Support Rating
Google
I have found Google’s support to be hit or miss. There are times when they are very responsive, and I get my issue resolved quickly, and there are times where a response from them takes weeks. There is no in-between. But my support experience with this particular product is nonexistent because I have not had a problem with it yet. Hopefully, we do not have any problems with it either.
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Microsoft
I have not needed to engage support for anything at this time. I have been able to find the answers either online or in a knowledgebase. I tried to skip the question but it would not let me, so I rated a 9 based on other interactions with Microsoft support I have had
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Online Training
Google
No answers on this topic
Microsoft
Most training was internally produced
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Implementation Rating
Google
It was easy to implement and it went very smoothly. No issues
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Microsoft
Make sure you use a good partner. Our implementation was a bit longer and more problematic than we expected. Our partner got it done, but, in my opinion, some of their inexperience and staffing issues were evident.
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Alternatives Considered
Google
First, Google Authenticator meets the security requirements which should be considered "table stakes". Second, simplicity is critical. Many users don' understand why they are setting up MFA (or they just don't care), and so adding additional complications to their day-to-day is always challenging. When it is simple, it makes life a lot easier. Finally, trust (due to the brand name recognition, primarily) removes any notion of "what is this?" that the user may have from being required to install something on their personal device for work purposes.
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Microsoft
Yeah, so basically that product to be honest, was more of a getting comfortable with cloud identification management. So that was a product I used. It has all the policies for desktops and doing updates and all that central directory identity provisioning stuff for users. Users and I will have an advantage because right now you get it from the time you get email, you get it, it is there, right? I mean you don't have to pay for anything. And then Microsoft, depending on your interest file license you have Access to Defender and all of those other nice products that compliment Entra ID. So I think that Entra ID is more rich. There's more potential as the business scales if that other product, you can't really scale as much as it was good because I deal with a lot of small medium size enterprises. I do a lot of more consulting type firms. They don't have more than 20 consultants and they just need a system whether it's for their legal activities, finance activities, et cetera. But in terms of having an email is very important to so many companies. So it's so easy to use the Entra ID and easy to expand more value for money for clients.
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Contract Terms and Pricing Model
Google
No answers on this topic
Microsoft
The features are getting addresses per requirements and their value for Money. The proposed ROI and actual ROI build confidence.
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Scalability
Google
The product doesn’t have any features of tools that can help it scale
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Microsoft
Scalability is pretty trival for Entra ID. It's not difficult to manage a few or many accounts.
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Professional Services
Google
No answers on this topic
Microsoft
Microsoft Professional Services' technical knowledge is appreciable as consultants design the solution as per customer requirements. Mapping of features per user specifications and assisting Customer IT engineers to implement so they can manage and administer the services.
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Return on Investment
Google
  • More secure data = less worried about a data breach.
  • Takes longer to log in, and if I don't have my phone then I have to go looking for it, so it really makes it so that you can't be without your phone, which in certain instances is annoying or not possible and can hold up work time.
  • Everyone is willing to use the same program because everyone likes Google—makes it easier to manage.
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Microsoft
  • I think it's had positive. It's enabled us to make authentication easier and more streamlined across the organization from frontline workers to back office workers.
  • It's allowed us to really adopt authentication policies and methods that suit that user and their work environment.
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ScreenShots