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Google BigQuery vs. IBM Cloud Databases vs. Amazon Redshift

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google BigQuery

    Score8.8 out of 10
    N/AGoogle's BigQuery is part of the Google Cloud Platform, a database-as-a-service (DBaaS) supporting the querying and rapid analysis of enterprise data.

    $6.25

    per TiB (after the 1st 1 TiB per month, which is free)

    IBM Cloud Databases

    Score8 out of 10
    N/AIBM Cloud Databases are open source data stores for enterprise application development. Built on a Kubernetes foundation, they offer a database platform for serverless applications. They are designed to scale storage and compute resources seamlessly without being constrained by the limits of a single server. Natively integrated and available in the IBM Cloud console, these databases are now available through a consistent consumption, pricing, and interaction model. They aim to provide a cohesive…N/A

    Amazon Redshift

    Score8.9 out of 10
    N/AAmazon Redshift is a hosted data warehouse solution, from Amazon Web Services.

    $0.24

    per GB per month

    Pricing
    Google BigQueryIBM Cloud DatabasesAmazon Redshift
    Editions & Modules
    Standard edition
    $0.04 / slot hour
    Enterprise edition
    $0.06 / slot hour
    Enterprise Plus edition
    $0.10 / slot hour
    No answers on this topic
    Redshift Managed Storage
    $0.24
    per GB per month
    Current Generation
    $0.25 - $13.04
    per hour
    Previous Generation
    $0.25 - $4.08
    per hour
    Redshift Spectrum
    $5.00
    per terabyte of data scanned
    Offerings
    Pricing Offerings
    Google BigQueryIBM Cloud DatabasesAmazon Redshift
    Free Trial
    YesNoNo
    Free/Freemium Version
    YesNoNo
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Google BigQueryIBM Cloud DatabasesAmazon Redshift
    Considered Multiple Products
    Google
    Chose Google BigQuery
    Google BigQuery's main advantage over its direct competitors (Amazon Redshift and Azure Synapse) is that it is widely supported by non-Google software, while the others rely heavily on their own cloud ecosystems.
    Incentivized
    Chose Google BigQuery
    Amazon Redshift was a likely alternative we were considering , but it needs to be provisioned on cluster and nodes, which increases infrastructure management, whereas Google BigQuery is serverless, so no infra management :) Also, I remember when comparing them we did found out …
    Incentivized
    Chose Google BigQuery
    I personally find it by far simpler than Amazon Redshift due it's onboarding seamlessness. For a quick start and simplify tye access to read the data big query provide better user experience and a smoother user interface. More importantly, the fact that Big Query can be easily …
    Incentivized
    Chose Google BigQuery
    Google BigQuery needs minimal setup to get it up and running while Amazon Redshift and Oracle Analytics Cloud need moderate expertise and time to load a data set and run a query. Hadoop (open source) and its commercial version Cloudera do not provide a full out of the box …
    Incentivized
    Chose Google BigQuery
    Compared to every other analytics DB solution I've used, Google BigQuery was by far the easiest to set up and maintain, and scale.
    The price was also much lower for our use case (internal data analysis).
    Incentivized
    Chose Google BigQuery
    We actually use Snowflake and BigQuery in tandem because they both currently meet various needs. Redshift, however, has barely been used since our migration away from it. In the case of both Snowflake and BigQuery, they beat Redshift by a long shot. The main reasons are their …
    Incentivized
    Chose Google BigQuery
    Google BigQuery is cheaper and much faster as compared to both. While as compared to Snowflake , we tested it was faster and cheaper by 30%, that is after Snowflake tweaked their environment, if not for that it would have been 90% cheaper than Snowflake. Redshift is not easy …
    Incentivized
    Chose Google BigQuery
    Its same as compared to Big query. We go with big query because of clients requirements in project.
    Incentivized
    Chose Google BigQuery
    There are some areas in which this product is better while there are some in which others do better. It's not like Google BigQuery surpasses them in every metric. For a holistic view, I will say we use this because of - scalability, performance, ease of use, and seamless …
    Incentivized
    Chose Google BigQuery
    Compared to SingleStore, BigQuery has a big advantage of being completely serverless, and without practical limitations.

    Compared to RedShift, we found the cost model to be more fitted to our needs.
    Incentivized
    Chose Google BigQuery
    BigQuery can automatically scale to accommodate the data and query load, providing potentially unlimited scalability. At the same time, Redshift requires manual scaling efforts to increase or decrease capacity, which might affect performance during scaling operations.
    Incentivized
    Chose Google BigQuery
    Google BigQuery is the best among the ones we evaluated. It works really well with the Google Cloud workloads and comes with exceptional security controls. It can be combined easily with lots of products that Google Cloud has. It is a real game-changer.
    Incentivized
    Chose Google BigQuery
    Google BigQuery i would say is better to use than AWS Redshift but not SQL products but this could be due to being more experience in Microsoft and AWS products. It would be really nice if it could use standard SQL server coding rather than having to learn another dialect of …
    Incentivized
    Chose Google BigQuery
    Cost is the important factor for us compared with all of the other tools Google BigQuery stands top among all of them which charges very minimal charges for storage against all the apps that we have liked the most additionally, we can do query on our data, and can build …
    Incentivized
    Chose Google BigQuery
    I was already familiar with the Google Cloud Platform environment, and I was better equipped with the standard SQL language. Some of the syntax does not translate well to Redshift. It also seemed like many data source integrations relevant to our business were easier and more …
    Incentivized
    Chose Google BigQuery
    We based our analysis primarily on [BigQuery vs. Redshift vs. Athena] and BigQuery proved to be the best solution for us.
    Incentivized
    Chose Google BigQuery
    Both BigQuery and Redshift are two comparable fully managed petabyte-scale cloud data warehouses. They’re similar in many ways, but you should consider their unique features and how they can contribute to an organization’s data analytics infrastructure. When considering which …
    Incentivized
    Chose Google BigQuery
    Google BigQuery integrates seamlessly with Web Analytics data compared to the Azure cloud.
    Google BigQuery integrates natively with different digital media platforms compared to Azure and AWs.
    Incentivized
    Chose Google BigQuery
    We liked BQ because the cost of it is only dependent on the amount of data you store (and there are tiers of data access) and how much you search. For us, it is significantly less expensive to run BQ than an equivalent hosted RDBMS. Because most of our data pipelines are …
    Incentivized
    Chose Google BigQuery
    BigQuery by far the best solution in all angles compared to other ones: Especially scalability, ease of use, performance and there is no need to manage any cluster of servers. Also it's ABSOLUTELY pay as you go! No one in market currently provide such service that can compete …
    Incentivized
    IBM
    Chose IBM Cloud Databases
    We currently use both Heroku and Compose. Heroku is our PAAS choice for our application servers. As mentioned, previously, the cost of some compose services for development / staging / testing servers was getting costly. For these type of servers we don't need the high …
    Incentivized
    Amazon AWS
    Chose Amazon Redshift
    Amazon Redshift, BigQuery, and Snowflake are all fully managed data warehouse services that are designed to handle large volumes of structured data and support business intelligence and analytics efforts. However, Amazon Redshift has the upper hand with its cost-effective …
    Incentivized
    Chose Amazon Redshift
    Biggest advantage of Amazon Redshift is it's part of the aws ecosystem. When tuned well it is also very cheap compared to something like Snowflake. And compared to spark or databricks, Amazon Redshift is a solid warehouse that's well suited for tabular data. We use it for user …
    Incentivized
    Chose Amazon Redshift
    We evaluated [Amazon] Redshift vs BigQuery vs Amazon EMR, back in 2014.
    Back then BigQuery cost was slightly higher than that of [Amazon] Redshift price structure.
    Amazon EMR, needs lots more management (Admin tasks) and EMR is designed to be ephemeral and not designed to be a …
    Incentivized
    Chose Amazon Redshift
    Amazon Redshift supports multiple data formats including multiple structured data formats. And it is easy to implement a cluster if you do not have knowledge of data lake solution. Also when you do not need a lot of resources, you can just scale down so you do not have to spend …
    Incentivized
    Chose Amazon Redshift
    The best advantage for us was the easy way to integrate our current solution in AWS to Amazon Redshift.
    Incentivized
    Chose Amazon Redshift
    As our applications are hosted on AWS service, Redshift is the best option for us. Also, it provide a near to real-time performance on limited datasets and less complex queries. High availability is the major concern for any growing business and AWS is the best option for this. …
    Incentivized
    Chose Amazon Redshift
    No comment on this.
    Incentivized
    Chose Amazon Redshift
    Most of our stack is on AWS, so while Snowflake and BigQuery was a viable option from a performance perspective, it was easier to integrate with RedShift. We considered hosting SQL Server on AWS or using Amazon RDS (Postgres or MySQL), however, the self-service aspect of …
    Incentivized
    Chose Amazon Redshift
    At the time of evaluation, BigQuery didn't have full SQL support. SQL support has since been added, but I'm not sure if it supports full ANSI SQL.
    Incentivized
    Chose Amazon Redshift

    Than Vertica: Redshift is cheaper and AWS integrated (which was a plus because the whole company was on AWS).

    Than BigQuery: Redshift has a standard SQL interface, though recently I heard good things about BigQuery and would try it out again.

    Incentivized
    Key User Insights
    Would buy again
    98%
    Would buy again
    64 Answers
    94%
    Would buy again
    15 Answers
    78%
    Would buy again
    14 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    56 Answers
    80%
    Delivers good value for the price
    12 Answers
    82%
    Delivers good value for the price
    14 Answers
    Happy with the feature set
    97%
    Happy with the feature set
    63 Answers
    100%
    Happy with the feature set
    16 Answers
    78%
    Happy with the feature set
    14 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    42 Answers
    93%
    Lived up to sales and marketing promises
    14 Answers
    93%
    Lived up to sales and marketing promises
    14 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    59 Answers
    93%
    Implementation went as expected
    14 Answers
    100%
    Implementation went as expected
    16 Answers
    Features
    Google BigQueryIBM Cloud DatabasesAmazon Redshift
    Database-as-a-Service
    Comparison of Database-as-a-Service features of Google BigQuery and IBM Cloud Databases and Amazon Redshift
    Feature
    Google BigQuery
    8.5
    80 Ratings
    1% above category average
    IBM Cloud Databases
    7.3
    94 Ratings
    14% below category average
    Amazon Redshift
    -
    Ratings
    Automatic software patching8.017 Ratings8.577 Ratings00 Ratings
    Database scalability9.079 Ratings10.088 Ratings00 Ratings
    Automated backups8.524 Ratings7.091 Ratings00 Ratings
    Database security provisions8.873 Ratings9.084 Ratings00 Ratings
    Monitoring and metrics8.675 Ratings4.088 Ratings00 Ratings
    Automatic host deployment8.013 Ratings5.269 Ratings00 Ratings
    Best Alternatives
    Google BigQueryIBM Cloud DatabasesAmazon Redshift
    Small Businesses
    MongoDB Atlas
    Score7.8 out of 10
    MongoDB Atlas
    Score7.8 out of 10
    No answers on this topic
    Medium-sized Companies
    Azure Database
    Score8.8 out of 10
    Azure Database
    Score8.8 out of 10
    Snowflake
    Score8.7 out of 10
    Enterprises
    Google Cloud SQL
    Score8.7 out of 10
    Google Cloud SQL
    Score8.7 out of 10
    Snowflake
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Google BigQueryIBM Cloud DatabasesAmazon Redshift
    Likelihood to Recommend
    9.0
    (79 ratings)
    8.0
    (96 ratings)
    9.0
    (38 ratings)
    Likelihood to Renew
    8.1
    (5 ratings)
    8.0
    (7 ratings)
    -
    (0 ratings)
    Usability
    6.6
    (6 ratings)
    8.0
    (7 ratings)
    9.0
    (10 ratings)
    Availability
    7.3
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Performance
    6.4
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Support Rating
    4.8
    (11 ratings)
    1.0
    (10 ratings)
    9.0
    (7 ratings)
    Configurability
    6.4
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    10.0
    (1 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    Ease of integration
    7.3
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Professional Services
    8.2
    (2 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    User Testimonials
    Google BigQueryIBM Cloud DatabasesAmazon Redshift
    Likelihood to Recommend
    Google
    Event-based data can be captured seamlessly from our data layers (and exported to Google BigQuery). When events like page-views, clicks, add-to-cart are tracked, Google BigQuery can help efficiently with running queries to observe patterns in user behaviour. That intermediate step of trying to "untangle" event data is resolved by Google BigQuery. A scenario where it could possibly be less appropriate is when analysing "granular" details (like small changes to a database happening very frequently).
    Incentivized
    Read full review
    IBM
    Less Appropriate Scenario: 1) Small Scale or Low Budget Projects 2) Organizations with limited expertise in cloud technologies may find the learning curve steep, especially if they are not familiar with the IBM Cloud platform 3) If database requirements are highly dynamic and change frequently, the comprehensive features and management provided by IBM Cloud Databases might be overkill. A more flexible, self-managed solution could be preferable for adapting to rapid changes.
    Incentivized
    Read full review
    Amazon AWS
    If the number of connections is expected to be low, but the amounts of data are large or projected to grow it is a good solutions especially if there is previous exposure to PostgreSQL. Speaking of Postgres, Redshift is based on several versions old releases of PostgreSQL so the developers would not be able to take advantage of some of the newer SQL language features. The queries need some fine-tuning still, indexing is not provided, but playing with sorting keys becomes necessary. Lastly, there is no notion of the Primary Key in Redshift so the business must be prepared to explain why duplication occurred (must be vigilant for)
    Incentivized
    Read full review
    Pros
    Google
    • Realtime integration with Google Sheets.
    • GSheet data can be linked to a BigQuery table and the data in that sheet is ingested in realtime into BigQuery. It's a live 'sync' which means it supports insertions, deletions, and alterations. The only limitation here is the schema'; this remains static once the table is created.
    • Seamless integration with other GCP products.
    • A simple pipeline might look like this:-
    • GForms -> GSheets -> BigQuery -> Looker
    • It all links up really well and with ease.
    • One instance holds many projects.
    • Separating data into datamarts or datameshes is really easy in BigQuery, since one BigQuery instance can hold multiple projects; which are isolated collections of datasets.
    Incentivized
    Read full review
    IBM
    • The ease of setup was effortless. For anyone with development experience, a few simple questions such as name and login data will get you set up.
    • The web application to manage cluster settings, billing settings and even introspect the data was simple and most importantly worked all the time. This can not always be said for web interfaces of other products.
    Incentivized
    Read full review
    Amazon AWS
    • [Amazon] Redshift has Distribution Keys. If you correctly define them on your tables, it improves Query performance. For instance, we can define Mapping/Meta-data tables with Distribution-All Key, so that it gets replicated across all the nodes, for fast joins and fast query results.
    • [Amazon] Redshift has Sort Keys. If you correctly define them on your tables along with above Distribution Keys, it further improves your Query performance. It also has Composite Sort Keys and Interleaved Sort Keys, to support various use cases
    • [Amazon] Redshift is forked out of PostgreSQL DB, and then AWS added "MPP" (Massively Parallel Processing) and "Column Oriented" concepts to it, to make it a powerful data store.
    • [Amazon] Redshift has "Analyze" operation that could be performed on tables, which will update the stats of the table in leader node. This is sort of a ledger about which data is stored in which node and which partition with in a node. Up to date stats improves Query performance.
    Incentivized
    Read full review
    Cons
    Google
    • Please expand the availability of documentation, tutorials, and community forums to provide developers with comprehensive support and guidance on using Google BigQuery effectively for their projects.
    • If possible, simplify the pricing model and provide clearer cost breakdowns to help users understand and plan for expenses when using Google BigQuery. Also, some cost reduction is welcome.
    • It still misses the process of importing data into Google BigQuery. Probably, by improving compatibility with different data formats and sources and reducing the complexity of data ingestion workflows, it can be made to work.
    Incentivized
    Read full review
    IBM
    • Better cost reports, before just increasing to another tier, thus increasing the price. This is critical for early stage startups, where budget is tight.
    • Add more data center options. As a comparison, a similar service, Aiven.io has dozen more options than Compose (basically all big cloud providers). We moved from AWS to Digital Ocean, which made us stop using Compose, since Compose forces us to be either on IBM or AWS.
    Incentivized
    Read full review
    Amazon AWS
    • We've experienced some problems with hanging queries on Redshift Spectrum/external tables. We've had to roll back to and old version of Redshift while we wait for AWS to provide a patch.
    • Redshift's dialect is most similar to that of PostgreSQL 8. It lacks many modern features and data types.
    • Constraints are not enforced. We must rely on other means to verify the integrity of transformed tables.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We have to use this product as its a 3rd party supplier choice to utilise this product for their data side backend so will not be likely we will move away from this product in the future unless the 3rd party supplier decides to change data vendors.
    Incentivized
    Read full review
    IBM
    IBM is our trusted partner which never failed to meet our expectations. Stability, efficiency, usability and security is a must have for our business which is fully provided by IBM Cloud Databases
    Incentivized
    Read full review
    Amazon AWS
    No answers on this topic
    Usability
    Google
    I think overall it is easy to use. I haven't done anything from the development side but an more of an end user of reporting tables built in Google BigQuery. I connect data visualization tools like Tableau or Power BI to the BigQuery reporting tables to analyze trends and create complex dashboards.
    Incentivized
    Read full review
    IBM
    IBM Cloud Databases' pricing structure is easy to understand, and if you choose the right product, you can operate your system at minimal cost. Although there is ample documentation available, there doesn't seem to be a user community running on it, so specific usage know-how and troubleshooting can sometimes take longer than expected.
    Read full review
    Amazon AWS
    Just very happy with the product, it fits our needs perfectly. Amazon pioneered the cloud and we have had a positive experience using RedShift. Really cool to be able to see your data housed and to be able to query and perform administrative tasks with ease.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    I have never had any significant issues with Google Big Query. It always seems to be up and running properly when I need it. I cannot recall any times where I received any kind of application errors or unplanned outages. If there were any they were resolved quickly by my IT team so I didn't notice them.
    Incentivized
    Read full review
    IBM
    No answers on this topic
    Amazon AWS
    No answers on this topic
    Performance
    Google
    I think Google Big Query's performance is in the acceptable range. Sometimes larger datasets are somewhat sluggish to load but for most of our applications it performs at a reasonable speed. We do have some reports that include a lot of complex calculations and others that run on granular store level data that so sometimes take a bit longer to load which can be frustrating.
    Incentivized
    Read full review
    IBM
    No answers on this topic
    Amazon AWS
    No answers on this topic
    Support Rating
    Google
    BigQuery can be difficult to support because it is so solid as a product. Many of the issues you will see are related to your own data sets, however you may see issues importing data and managing jobs. If this occurs, it can be a challenge to get to speak to the correct person who can help you.
    Incentivized
    Read full review
    IBM
    Support is helpful enough, but we haven't always had questions answered in a satisfactory manner. At one time we realized that Compose had stopped taking database snapshots on its two-per-day schedule, and had in fact not taken one for many days. Support recognized the problem and it was fixed, but the lack of proactive checks and the inability to share exactly what happened has caused us to look elsewhere for production work loads
    Incentivized
    Read full review
    Amazon AWS
    The support was great and helped us in a timely fashion. We did use a lot of online forums as well, but the official documentation was an ongoing one, and it did take more time for us to look through it. We would have probably chosen a competitor product had it not been for the great support
    Incentivized
    Read full review
    Alternatives Considered
    Google
    PowerBI can connect to GA4 for example but the data processing is more complicated and it takes longer to create dashboards. Azure is great once the data import has been configured but it's not an easy task for small businesses as it is with BigQuery.
    Incentivized
    Read full review
    IBM
    The reason why I choose IBM Cloud Databases is that the IBM cloud toolset is already being used in other functions of the company and by using IBM Cloud Databases, the other cloud tools are better embedded and integrated. If the company is set to use amazon tools, I would go for rds.
    Incentivized
    Read full review
    Amazon AWS
    Than Vertica: Redshift is cheaper and AWS integrated (which was a plus because the whole company was on AWS).
    Than BigQuery: Redshift has a standard SQL interface, though recently I heard good things about BigQuery and would try it out again.
    Than Hive: Hive is great if you are in the PB+ range, but latencies tend to be much slower than Redshift and it is not suited for ad-hoc applications.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Google
    None so far. Very satisfied with the transparency on contract terms and pricing model.
    Read full review
    IBM
    No answers on this topic
    Amazon AWS
    Redshift is relatively cheaper tool but since the pricing is dynamic, there is always a risk of exceeding the cost. Since most of our team is using it as self serve and there is no continuous tracking by a dedicated team, it really needs time & effort on analyst's side to know how much it is going to cost.
    Incentivized
    Read full review
    Scalability
    Google
    We have continued to expand out use of Google Big Query over the years. I'd say its flexibility and scalability is actually quite good. It also integrates well with other tools like Tableau and Power BI. It has served the needs of multiple data sources across multiple departments within my company.
    Incentivized
    Read full review
    IBM
    No answers on this topic
    Amazon AWS
    No answers on this topic
    Professional Services
    Google
    Google Support has kindly provide individual support and consultants to assist with the integration work. In the circumstance where the consultants are not present to support with the work, Google Support Helpline will always be available to answer to the queries without having to wait for more than 3 days.
    Read full review
    IBM
    No answers on this topic
    Amazon AWS
    No answers on this topic
    Return on Investment
    Google
    • Previously, running complex queries on our on-premise data warehouse could take hours. Google BigQuery processes the same queries in minutes. We estimate it saves our team at least 25% of their time.
    • We can target our marketing campaigns very easily and understand our customer behaviour. It lets us personalize marketing campaigns and product recommendations and experience at least a 20% improvement in overall campaign performance.
    • Now, we only pay for the resources we use. Saved $1 million annually on data infrastructure and data storage costs compared to our previous solution.
    Incentivized
    Read full review
    IBM
    • Prove use cases prior to administering entire platform, obtain ROI faster
    • Able to achieve the technological components of our advanced analytics team without full scale purchase of AI platform
    • Developed several studies to prove out cloud Db value, speed to deploy
    Incentivized
    Read full review
    Amazon AWS
    • Our company is moving to the AWS infrastructure, and in this context moving the warehouse environments to Redshift sounds logical regardless of the cost.
    • Development organizations have to operate in the Dev/Ops mode where they build and support their apps at the same time.
    • Hard to estimate the overall ROI of moving to Redshift from my position. However, running Redshift seems to be inexpensive compared to all the licensing and hardware costs we had on our RDBMS platform before Redshift.
    Incentivized
    Read full review
    ScreenShots

    Google BigQuery Screenshots

    Screenshot of Migrating data warehouses to BigQuery - Features a streamlined migration path from Netezza, Oracle, Redshift, Teradata, or Snowflake to BigQuery using the fully managed BigQuery Migration Service.Screenshot of bringing any data into BigQuery - Data files can be uploaded from local sources, Google Drive, or Cloud Storage buckets, using BigQuery Data Transfer Service (DTS), Cloud Data Fusion plugins, by replicating data from relational databases with Datastream for BigQuery, or by leveraging Google's data integration partnerships.Screenshot of generative AI use cases with BigQuery and Gemini models - Data pipelines that blend structured data, unstructured data and generative AI models together can be built to create a new class of analytical applications. BigQuery integrates with Gemini 1.0 Pro using Vertex AI. The Gemini 1.0 Pro model is designed for higher input/output scale and better result quality across a wide range of tasks like text summarization and sentiment analysis. It can be accessed using simple SQL statements or BigQuery’s embedded DataFrame API from right inside the BigQuery console.Screenshot of insights derived from images, documents, and audio files, combined with structured data - Unstructured data represents a large portion of untapped enterprise data. However, it can be challenging to interpret, making it difficult to extract meaningful insights from it. Leveraging the power of BigLake, users can derive insights from images, documents, and audio files using a broad range of AI models including Vertex AI’s vision, document processing, and speech-to-text APIs, open-source TensorFlow Hub models, or custom models.Screenshot of event-driven analysis - Built-in streaming capabilities automatically ingest streaming data and make it immediately available to query. This allows users to make business decisions based on the freshest data. Or Dataflow can be used to enable simplified streaming data pipelines.Screenshot of predicting business outcomes AI/ML - Predictive analytics can be used to streamline operations, boost revenue, and mitigate risk. BigQuery ML democratizes the use of ML by empowering data analysts to build and run models using existing business intelligence tools and spreadsheets.