Google BigQuery vs. IBM Cognos Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google BigQuery
Score 8.8 out of 10
N/A
Google's BigQuery is part of the Google Cloud Platform, a database-as-a-service (DBaaS) supporting the querying and rapid analysis of enterprise data.
$6.25
per TiB (after the 1st 1 TiB per month, which is free)
IBM Cognos Analytics
Score 7.5 out of 10
N/A
IBM Cognos is a full-featured business intelligence suite by IBM, designed for larger deployments. It comprises Query Studio, Reporting Studio, Analysis Studio and Event Studio, and Cognos Administration along with tools for Microsoft Office integration, full-text search, and dashboards.
$10
per month per user
Pricing
Google BigQueryIBM Cognos Analytics
Editions & Modules
Standard edition
$0.04 / slot hour
Enterprise edition
$0.06 / slot hour
Enterprise Plus edition
$0.10 / slot hour
On Demand - Standard
USD 10.00
per month per user
On Demand - Premium
USD 42.40
per month per user
On Demand - Standard
USD 10.60
per month per user
Offerings
Pricing Offerings
Google BigQueryIBM Cognos Analytics
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Google BigQueryIBM Cognos Analytics
Features
Google BigQueryIBM Cognos Analytics
Database-as-a-Service
Comparison of Database-as-a-Service features of Product A and Product B
Google BigQuery
8.5
80 Ratings
0% below category average
IBM Cognos Analytics
-
Ratings
Automatic software patching8.017 Ratings00 Ratings
Database scalability9.179 Ratings00 Ratings
Automated backups8.524 Ratings00 Ratings
Database security provisions8.773 Ratings00 Ratings
Monitoring and metrics8.475 Ratings00 Ratings
Automatic host deployment8.013 Ratings00 Ratings
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Google BigQuery
-
Ratings
IBM Cognos Analytics
7.5
130 Ratings
9% below category average
Pixel Perfect reports00 Ratings7.4120 Ratings
Customizable dashboards00 Ratings7.7126 Ratings
Report Formatting Templates00 Ratings7.5122 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Google BigQuery
-
Ratings
IBM Cognos Analytics
7.5
130 Ratings
7% below category average
Drill-down analysis00 Ratings6.9127 Ratings
Formatting capabilities00 Ratings7.6129 Ratings
Integration with R or other statistical packages00 Ratings7.492 Ratings
Report sharing and collaboration00 Ratings8.1123 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Google BigQuery
-
Ratings
IBM Cognos Analytics
8.2
128 Ratings
0% below category average
Publish to Web00 Ratings8.327 Ratings
Publish to PDF00 Ratings7.7122 Ratings
Report Versioning00 Ratings8.626 Ratings
Report Delivery Scheduling00 Ratings8.2124 Ratings
Delivery to Remote Servers00 Ratings8.112 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Google BigQuery
-
Ratings
IBM Cognos Analytics
7.0
117 Ratings
13% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings7.6112 Ratings
Location Analytics / Geographic Visualization00 Ratings7.5107 Ratings
Predictive Analytics00 Ratings6.5103 Ratings
Pattern Recognition and Data Mining00 Ratings6.340 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Google BigQuery
-
Ratings
IBM Cognos Analytics
7.4
122 Ratings
14% below category average
Multi-User Support (named login)00 Ratings7.2119 Ratings
Role-Based Security Model00 Ratings7.3118 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings6.7117 Ratings
Report-Level Access Control00 Ratings7.847 Ratings
Single Sign-On (SSO)00 Ratings8.1101 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Google BigQuery
-
Ratings
IBM Cognos Analytics
6.5
102 Ratings
18% below category average
Responsive Design for Web Access00 Ratings6.896 Ratings
Mobile Application00 Ratings6.686 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings6.892 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Google BigQuery
-
Ratings
IBM Cognos Analytics
7.4
82 Ratings
5% below category average
REST API00 Ratings7.279 Ratings
Javascript API00 Ratings7.576 Ratings
iFrames00 Ratings8.39 Ratings
Java API00 Ratings6.911 Ratings
Themeable User Interface (UI)00 Ratings7.110 Ratings
Customizable Platform (Open Source)00 Ratings7.87 Ratings
Best Alternatives
Google BigQueryIBM Cognos Analytics
Small Businesses
IBM Cloudant
IBM Cloudant
Score 7.4 out of 10
Yellowfin
Yellowfin
Score 8.7 out of 10
Medium-sized Companies
IBM Cloudant
IBM Cloudant
Score 7.4 out of 10
Reveal
Reveal
Score 10.0 out of 10
Enterprises
IBM Cloudant
IBM Cloudant
Score 7.4 out of 10
Kyvos Semantic Layer
Kyvos Semantic Layer
Score 9.5 out of 10
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User Ratings
Google BigQueryIBM Cognos Analytics
Likelihood to Recommend
8.8
(77 ratings)
7.6
(146 ratings)
Likelihood to Renew
8.1
(5 ratings)
8.2
(30 ratings)
Usability
7.1
(6 ratings)
7.3
(9 ratings)
Availability
7.3
(1 ratings)
8.6
(4 ratings)
Performance
6.4
(1 ratings)
9.0
(5 ratings)
Support Rating
5.5
(11 ratings)
1.0
(9 ratings)
In-Person Training
-
(0 ratings)
8.7
(4 ratings)
Online Training
-
(0 ratings)
8.0
(4 ratings)
Implementation Rating
-
(0 ratings)
7.0
(7 ratings)
Configurability
6.4
(1 ratings)
7.0
(3 ratings)
Contract Terms and Pricing Model
10.0
(1 ratings)
-
(0 ratings)
Ease of integration
7.3
(1 ratings)
5.7
(5 ratings)
Product Scalability
7.3
(1 ratings)
2.7
(4 ratings)
Professional Services
8.2
(2 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
7.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
7.0
(1 ratings)
User Testimonials
Google BigQueryIBM Cognos Analytics
Likelihood to Recommend
Google
Event-based data can be captured seamlessly from our data layers (and exported to Google BigQuery). When events like page-views, clicks, add-to-cart are tracked, Google BigQuery can help efficiently with running queries to observe patterns in user behaviour. That intermediate step of trying to "untangle" event data is resolved by Google BigQuery. A scenario where it could possibly be less appropriate is when analysing "granular" details (like small changes to a database happening very frequently).
Read full review
IBM
Well suited: Financial reporting - It can handle complex, pixel perfect, muti-page reports with scheduled delivery to stakeholders (like sales report by region on quarterly periodicity) Operational dashboard across departments - It can combine multiple data sources (ERP, CRM, excels etc) with filters, and embedded AI insights Less appropriate: Live dashboards - As stated earlier as well, IBM Cognos Analytics doesn't suit well for live dashboards or event driven data. For ex: live web traffic data or IOT device data, etc Data science - Although IBM Cognos Analytics is great tool for data exploration but it should not be used as a substitute for Python or R, which has edge over advanced modelling and stats based workflows like predictive modelling or clustering
Read full review
Pros
Google
  • Realtime integration with Google Sheets.
  • GSheet data can be linked to a BigQuery table and the data in that sheet is ingested in realtime into BigQuery. It's a live 'sync' which means it supports insertions, deletions, and alterations. The only limitation here is the schema'; this remains static once the table is created.
  • Seamless integration with other GCP products.
  • A simple pipeline might look like this:-
  • GForms -> GSheets -> BigQuery -> Looker
  • It all links up really well and with ease.
  • One instance holds many projects.
  • Separating data into datamarts or datameshes is really easy in BigQuery, since one BigQuery instance can hold multiple projects; which are isolated collections of datasets.
Read full review
IBM
  • We can make dozens of dispatchers all focusing on different types of workloads.
  • Friendly user interface, without the need for coding or complicated editing.
  • Highly functionality reporting tools.
  • We can easily create trigger when a certain threshold are met sending reports or alerts to needed parties.
Read full review
Cons
Google
  • Please expand the availability of documentation, tutorials, and community forums to provide developers with comprehensive support and guidance on using Google BigQuery effectively for their projects.
  • If possible, simplify the pricing model and provide clearer cost breakdowns to help users understand and plan for expenses when using Google BigQuery. Also, some cost reduction is welcome.
  • It still misses the process of importing data into Google BigQuery. Probably, by improving compatibility with different data formats and sources and reducing the complexity of data ingestion workflows, it can be made to work.
Read full review
IBM
  • IBM Cognos Analytics enables customer data segmentation, which is essential for marketing, improving and streamlining purchasing behavior and preferences. This helps companies create more targeted and effective marketing campaigns.
  • Our clients Through data analysis, we can identify and observe trends in the behavior of other clients, allowing us to anticipate needs and adjust strategies to avoid consequences.
Read full review
Likelihood to Renew
Google
We have to use this product as its a 3rd party supplier choice to utilise this product for their data side backend so will not be likely we will move away from this product in the future unless the 3rd party supplier decides to change data vendors.
Read full review
IBM
For an existing solution, renewing licenses does provide a good return on investment. Additionally, while rolling out scorecards and dashboards with little adhoc capabilities, to end users, cognos is very easily scalable. It also allows to create a solution that has a mix of OLAP and relational data-sources, which is a limitation with other tools. Synchronizing with existing security setup is easy too.
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Usability
Google
I think overall it is easy to use. I haven't done anything from the development side but an more of an end user of reporting tables built in Google BigQuery. I connect data visualization tools like Tableau or Power BI to the BigQuery reporting tables to analyze trends and create complex dashboards.
Read full review
IBM
We have a strong user base (3500 users) that are highly utilizing this tool. Basic users are able to consume content within the applied security model. We have a set of advanced users that really push the limits of Cognos with Report and Query Studio. These users have created a lot of personal content and stored it in 'My Reports'. Users enjoy this flexibility.
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Reliability and Availability
Google
I have never had any significant issues with Google Big Query. It always seems to be up and running properly when I need it. I cannot recall any times where I received any kind of application errors or unplanned outages. If there were any they were resolved quickly by my IT team so I didn't notice them.
Read full review
IBM
Reports can typically be viewed through any browser that can access the server, so the availability is ultimately up to what the company utilizing it is comfortable with allowing, though report development tends to be more picky about browsers and settings as mentioned above. It also has an optional iPad app and general mobile browsing support, but dashboards lack the mobile compatibility. What keeps it from getting a higher score is the desktop tools that are vital to the development process. The compatibility with only Windows when the server has a wide range of compatibility can be a real sore point for a company that outfits its employees exclusively with Mac or Linux machines. Of course, if they are planning on outsourcing the development anyways, it's a rather moot point
Read full review
Performance
Google
I think Google Big Query's performance is in the acceptable range. Sometimes larger datasets are somewhat sluggish to load but for most of our applications it performs at a reasonable speed. We do have some reports that include a lot of complex calculations and others that run on granular store level data that so sometimes take a bit longer to load which can be frustrating.
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IBM
Overall no major complaints but it doesn't handle DMR (Dimensionally Modeled for Relational) very well. DMR modelling is a capability that IBM Cognos Framework Manager provides allowing you to specify dimensional information for relational metadata and allows for OLAP-style queries. However, the capability is not very efficient and, for example, if I'm using only 2 columns on a 20-column model, the software is not smart enough to exclude 18 columns and the query side gets progressively larger and larger until it's effectively unusable.
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Support Rating
Google
BigQuery can be difficult to support because it is so solid as a product. Many of the issues you will see are related to your own data sets, however you may see issues importing data and managing jobs. If this occurs, it can be a challenge to get to speak to the correct person who can help you.
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IBM
Why is their web application not working as fast as you think it should? They never know, and it is always a a bunch of shots in the dark to find out. Trying to download software from them is like trying to find a book at the library before computers were invented.
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In-Person Training
Google
No answers on this topic
IBM
Onsite training provided by IBM Cognos was effective and as expected. They did not perform training with our data which was a bit difficult for our end-users.
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Online Training
Google
No answers on this topic
IBM
The online courses they offer are thorough and presented in such a way that someone who isn't already familiar with the general design methodologies used in this field will be capable of making a good design. The training environments are provided as a fully self contained virtual machine with everything needed already to create the environments. We've had some persisting issues with the environments becoming unavailable, but support has been responsive when these issues arise and straightening them out for us
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Implementation Rating
Google
No answers on this topic
IBM
Make sure that any custom tables that you have, are built into your metadata packages. You can still access them via SQL queries in Cognos, but it is much easier to have them as a part of the available metadata packages.
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Alternatives Considered
Google
PowerBI can connect to GA4 for example but the data processing is more complicated and it takes longer to create dashboards. Azure is great once the data import has been configured but it's not an easy task for small businesses as it is with BigQuery.
Read full review
IBM
Power BI is stronger for quick ad-hoc analysis and dashboards, but IBM Cognos Analytics is better when consistency, precision, and mass distribution matter. Tableau is best for interactive analysis, while IBM Cognos Analytics is better for standardized, repeatable enterprise reporting. Sigma shines for customizable dashboards and drill-down analysis while IBM Cognos Analytics holds an edge in data discovery and visualization.
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Contract Terms and Pricing Model
Google
None so far. Very satisfied with the transparency on contract terms and pricing model.
Read full review
IBM
No answers on this topic
Scalability
Google
We have continued to expand out use of Google Big Query over the years. I'd say its flexibility and scalability is actually quite good. It also integrates well with other tools like Tableau and Power BI. It has served the needs of multiple data sources across multiple departments within my company.
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IBM
The Cognos architecture is well suited for scalability. However, the architecture must be designed with scalability in mind from day one of the implementation. We recently upgraded from 10.1 to 10.2.1 and took the opportunity to revamp our architecture. It is now poised for future growth and scalability.
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Professional Services
Google
Google Support has kindly provide individual support and consultants to assist with the integration work. In the circumstance where the consultants are not present to support with the work, Google Support Helpline will always be available to answer to the queries without having to wait for more than 3 days.
Read full review
IBM
No answers on this topic
Return on Investment
Google
  • Previously, running complex queries on our on-premise data warehouse could take hours. Google BigQuery processes the same queries in minutes. We estimate it saves our team at least 25% of their time.
  • We can target our marketing campaigns very easily and understand our customer behaviour. It lets us personalize marketing campaigns and product recommendations and experience at least a 20% improvement in overall campaign performance.
  • Now, we only pay for the resources we use. Saved $1 million annually on data infrastructure and data storage costs compared to our previous solution.
Read full review
IBM
  • We use the tool for data modeling as it helps in predictive data analysis for complex data, which is very similar to real-life scenarios.
  • Options of customizing & scheduling reports as per our requirements basis.
  • Has mobile application which works seamless.
  • API integration is not upto the mark with very limited options.
  • Licensing & Maintenance can go from cheap to expensive depending on the scope.
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ScreenShots

Google BigQuery Screenshots

Screenshot of Migrating data warehouses to BigQuery - Features a streamlined migration path from Netezza, Oracle, Redshift, Teradata, or Snowflake to BigQuery using the fully managed BigQuery Migration Service.Screenshot of bringing any data into BigQuery - Data files can be uploaded from local sources, Google Drive, or Cloud Storage buckets, using BigQuery Data Transfer Service (DTS), Cloud Data Fusion plugins, by replicating data from relational databases with Datastream for BigQuery, or by leveraging Google's data integration partnerships.Screenshot of generative AI use cases with BigQuery and Gemini models - Data pipelines that blend structured data, unstructured data and generative AI models together can be built to create a new class of analytical applications. BigQuery integrates with Gemini 1.0 Pro using Vertex AI. The Gemini 1.0 Pro model is designed for higher input/output scale and better result quality across a wide range of tasks like text summarization and sentiment analysis. It can be accessed using simple SQL statements or BigQuery’s embedded DataFrame API from right inside the BigQuery console.Screenshot of insights derived from images, documents, and audio files, combined with structured data - Unstructured data represents a large portion of untapped enterprise data. However, it can be challenging to interpret, making it difficult to extract meaningful insights from it. Leveraging the power of BigLake, users can derive insights from images, documents, and audio files using a broad range of AI models including Vertex AI’s vision, document processing, and speech-to-text APIs, open-source TensorFlow Hub models, or custom models.Screenshot of event-driven analysis - Built-in streaming capabilities automatically ingest streaming data and make it immediately available to query. This allows users to make business decisions based on the freshest data. Or Dataflow can be used to enable simplified streaming data pipelines.Screenshot of predicting business outcomes AI/ML - Predictive analytics can be used to streamline operations, boost revenue, and mitigate risk. BigQuery ML democratizes the use of ML by empowering data analysts to build and run models using existing business intelligence tools and spreadsheets.

IBM Cognos Analytics Screenshots

Screenshot of a natural language query, used in IBM Cognos Analytics to get AI-powered insights from data.Screenshot of AI-generated insights and forecasts that can be added with just a click of a button.Screenshot of a dashboard that can be generated automatically using IBM Cognos Analytics by uploading or selecting data.Screenshot of an AI-generated dashboard from a spreadsheet that was just uploaded. This offers a great starting point for the creative process.Screenshot of where to import data to IBM Cognos Analytics from CSV files and spreadsheets. Users can connect to cloud or on-premises data sources, including SQL databases, Google BigQuery, Amazon, and Redshift.Screenshot of a sample operational dashboard of a coffee shop created using IBM Cognos Analytics.