Google Cloud Dataflow vs. SAS Event Stream Processing vs. Tealium Customer Data Hub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Cloud Dataflow
Score 8.9 out of 10
N/A
Google offers Cloud Dataflow, a managed streaming analytics platform for real-time data insights, fraud detection, and other purposes.N/A
SAS Event Stream Processing
Score 10.0 out of 10
N/A
SAS Event Stream Processing is a real-time streaming data analytics platform supporting high throughput workflows and processes such as IoT, sensors, and other transactions.N/A
Tealium Customer Data Hub
Score 8.4 out of 10
Enterprise companies (1,001+ employees)
The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.N/A
Pricing
Google Cloud DataflowSAS Event Stream ProcessingTealium Customer Data Hub
Editions & Modules
No answers on this topic
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Google Cloud DataflowSAS Event Stream ProcessingTealium Customer Data Hub
Free Trial
NoNoNo
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Google Cloud DataflowSAS Event Stream ProcessingTealium Customer Data Hub
Streaming Analytics
Comparison of Streaming Analytics features of Product A and Product B
Google Cloud Dataflow
7.3
2 Ratings
9% below category average
SAS Event Stream Processing
-
Ratings
Tealium Customer Data Hub
-
Ratings
Real-Time Data Analysis8.02 Ratings00 Ratings00 Ratings
Visualization Dashboards5.01 Ratings00 Ratings00 Ratings
Data Ingestion from Multiple Data Sources9.02 Ratings00 Ratings00 Ratings
Low Latency9.02 Ratings00 Ratings00 Ratings
Integrated Development Tools6.01 Ratings00 Ratings00 Ratings
Data wrangling and preparation7.01 Ratings00 Ratings00 Ratings
Linear Scale-Out8.02 Ratings00 Ratings00 Ratings
Machine Learning Automation6.02 Ratings00 Ratings00 Ratings
Data Enrichment8.02 Ratings00 Ratings00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Google Cloud Dataflow
-
Ratings
SAS Event Stream Processing
-
Ratings
Tealium Customer Data Hub
8.2
12 Ratings
0% above category average
Tag library00 Ratings00 Ratings9.012 Ratings
Tag variable mapping00 Ratings00 Ratings8.012 Ratings
Ease of writing custom tags00 Ratings00 Ratings8.012 Ratings
Rules-driven tag execution00 Ratings00 Ratings9.112 Ratings
Tag performance monitoring00 Ratings00 Ratings4.311 Ratings
Page load times00 Ratings00 Ratings8.911 Ratings
Mobile app tagging00 Ratings00 Ratings8.05 Ratings
Library of JavaScript extensions00 Ratings00 Ratings9.911 Ratings
Best Alternatives
Google Cloud DataflowSAS Event Stream ProcessingTealium Customer Data Hub
Small Businesses
Amazon Kinesis
Amazon Kinesis
Score 9.8 out of 10
Amazon Kinesis
Amazon Kinesis
Score 9.8 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
Medium-sized Companies
Confluent
Confluent
Score 9.2 out of 10
Confluent
Confluent
Score 9.2 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
Enterprises
Spotfire Streaming
Spotfire Streaming
Score 5.1 out of 10
Spotfire Streaming
Spotfire Streaming
Score 5.1 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
Google Cloud DataflowSAS Event Stream ProcessingTealium Customer Data Hub
Likelihood to Recommend
8.0
(1 ratings)
-
(0 ratings)
8.2
(129 ratings)
Likelihood to Renew
-
(0 ratings)
-
(0 ratings)
9.2
(20 ratings)
Usability
-
(0 ratings)
-
(0 ratings)
9.0
(12 ratings)
Availability
-
(0 ratings)
-
(0 ratings)
9.0
(2 ratings)
Performance
-
(0 ratings)
-
(0 ratings)
9.0
(4 ratings)
Support Rating
-
(0 ratings)
-
(0 ratings)
8.5
(82 ratings)
Online Training
-
(0 ratings)
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
-
(0 ratings)
-
(0 ratings)
10.0
(2 ratings)
Configurability
-
(0 ratings)
-
(0 ratings)
10.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
-
(0 ratings)
8.0
(1 ratings)
Ease of integration
-
(0 ratings)
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
-
(0 ratings)
9.0
(2 ratings)
Professional Services
-
(0 ratings)
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Google Cloud DataflowSAS Event Stream ProcessingTealium Customer Data Hub
Likelihood to Recommend
Google
It is best in cases where you have batch as well as streaming data. Also in some cases where you have batch data right now and in future you will get streaming data. In those cases Dataflow is very good. Also in cases where most of your infra is on GCP. It might not be good when you already are on AWS or Azure. And also you want in-depth control over security and management. Then you can directly use Apache beam over Dataflow.
Read full review
SAS
No answers on this topic
Tealium
For more suited, I'll say highly regulated industry around data like healthcare, insurance, finance, where Tealium can be very helpful and for clients that don't have much different channels where they interact with their clients. So companies that only sell on internet and are a small company, I can see Tealium being the best usage for these clients, for these companies.
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Pros
Google
  • Streaming, Real time work load
  • Batch processing
  • Auto scaling
  • flexible pricing
Read full review
SAS
No answers on this topic
Tealium
  • Simple tag management that is tough to beat. So many solutions that are incredibly simple to setup and gather data for.
  • Security around the data is key and Tealium excels in this area.
  • The speed impact of the tag setup is key to optimizing and allowing our web properties to run more effectively, which is a better experience for the end user.
Read full review
Cons
Google
  • More templates for Bigquery and App Engine. There is only limited options for templates so the things we use can limit.
  • I would like native connectors for Excel (XLSX) to reduce the need for custom wrappers in financial pipelines.
  • Debugging Google Cloud Dataflow using only logs in Cloud Logging can be overwhelming sometimes, and it’s not always obvious which specific element in the flow caused a failure. IT uses a lot of time.
Read full review
SAS
No answers on this topic
Tealium
  • Audiences—don't they technically exist in Tealium? They are just streamed—no count, no backfill, etc.
  • Working backward to identify issues involves lots of clicking in the UI, going from audience to audience attribute, badge to event attribute, and so on.
  • You have to wait for a Real-Time event to see the payload. There is no sample or other option.
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Likelihood to Renew
Google
No answers on this topic
SAS
No answers on this topic
Tealium
I already know that my company has no plans to discontinue use of Tealium. We are heavily reliant on it due to a huge number of product teams and developers we would have to work with to place tags across many pages. Tealium is already there on the pages, and our application/product teams are familiar with how to integrate it. It is just the simplest way to ensure that new data requirements are implemented in a timely manner.
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Usability
Google
It really saved a lot of time and it's flexibility really can give you infra which is future-proof for most of the use cases may it be streaming or batch data. And with this you can avoid use of resource-heavy big data offerings.
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SAS
No answers on this topic
Tealium
Tealium iQ Tag Management System does exactly what it is intended for, it manages vendortags. Changes can be made to websites and apps in minutes. The frontend is well structured, updates are easy to carry out, and Tealium support is available at all times.
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Reliability and Availability
Google
No answers on this topic
SAS
No answers on this topic
Tealium
It's been flawless as far as I am concerned.
Read full review
Performance
Google
No answers on this topic
SAS
No answers on this topic
Tealium
Sometimes publishing can take longer than expected
Read full review
Support Rating
Google
No answers on this topic
SAS
No answers on this topic
Tealium
The support team often is so quick to respond and so helpful when it comes to working with the needs of my clients and being able to resolve potential shortcomings or technical issues or surrounding the tool. There have been times more recently that I’ve gotten more generic service rather than the tailored experience that I have come to expect.
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Online Training
Google
No answers on this topic
SAS
No answers on this topic
Tealium
Did what we needed to onboard us onto the platform
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Implementation Rating
Google
No answers on this topic
SAS
No answers on this topic
Tealium
Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
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Alternatives Considered
Google
Google Cloud Dataproc Cloud Datafusion
Read full review
SAS
No answers on this topic
Tealium
Tealium Customer Data Hub can do it all in one. Whereas, I think by using multiple Tealium Customer Data Hubs, we can utilize what each tool is really good at. In an ideal world, we'd like to use Tealium Customer Data Hub for everything, but one thing that we struggle with is Audience Segmentation, and we are looking for a one touch solution, without a lot of the work since the data is already there.
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Contract Terms and Pricing Model
Google
No answers on this topic
SAS
No answers on this topic
Tealium
Like anything it could be cheaper but we still feel we get value from it.
Read full review
Scalability
Google
No answers on this topic
SAS
No answers on this topic
Tealium
Never had an issue, scales as we use it.
Read full review
Professional Services
Google
No answers on this topic
SAS
No answers on this topic
Tealium
Very easy to work with and relatively cost effective
Read full review
Return on Investment
Google
  • cost saving from managing our own data center for ETL servers
  • consumption based pricing
  • with auto scaling feature, we were able to expand components to support work load
Read full review
SAS
No answers on this topic
Tealium
  • There has been a near immeasurable return on customer data and improvement of our quality for our physical products due to be in tune with the customer. This has changed our way of doing things for the better to gain a better flow and overall workplace experience.
  • A negative is that Tealium AudienceStream becomes harder to manuever and use data analytics for when a database has been existing for a fairly large amount of time. It goes from an agile ship to a huge vessel that takes many components to be able to move.
Read full review
ScreenShots

Tealium Customer Data Hub Screenshots

Screenshot of Data Supply ChainScreenshot of Data LayerScreenshot of Connector MarketplaceScreenshot of Live Event TrackingScreenshot of AudienceStream Dashboard