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Tealium iQ THE Tag Management System
Updated November 26, 2022

Tealium iQ THE Tag Management System

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Reseller

Overall Satisfaction with Tealium Customer Data Hub

Tealium iQ Tag Management System is a well-designed clientside Tag Management System with hundreds of 3rd party vendor tags. It is in use across many websites and apps. Tealium iQ Tag Management System manages all analytical functions in focus, but it is also used to control the consent layer. The data layer can be adapted for each vendor using extensions. In this way, new tags can be integrated and managed completely independently of release cycles.
  • Integration of various vendors regardless of release cycles
  • Managing the content layer
  • Managing the data layer across all vendor tags
  • building specific load rules to manage the vendor tags
  • the further development of the tool has stagnated somewhat in the last few years
  • Due to predefined extensions, it is easy to learn, but difficult to master due to Tealium-specific rules
  • as a leader in the tag management segment, Tealium iQ Tag Management System is not cheap
  • act apart from release cycles
  • improvement of page load times
  • Data protection activists pay particular attention to Tealium products
Tealium iQ Tag Management System is strictly Vendor independent. Tealium uses a multi-content delivery network and can therefore be reached from anywhere at any time. Tealium's support is focused, the community is very large, and Tealium has been a pioneer in the field of tag management for years.

Do you think Tealium Customer Data Hub delivers good value for the price?

Yes

Are you happy with Tealium Customer Data Hub's feature set?

Yes

Did Tealium Customer Data Hub live up to sales and marketing promises?

Yes

Did implementation of Tealium Customer Data Hub go as expected?

Yes

Would you buy Tealium Customer Data Hub again?

Yes

Tealium iQ Tag Management System should be used on websites and apps that have several different tags. Tealium iQ Tag Management System can act very well as a content layer. It is easy to manage different tags and control them centrally. It should not be used if only one Vendor is in use. If many vendors are used for apps, a combination of Tealium iQ Tag Management System and Tealium EventStream should be considered.

Tealium Customer Data Hub Feature Ratings

Customer Data Management ()
Not Rated
Audience Segmentation & Targeting ()
Not Rated
Tag Management
8.1
Tag library
10
Tag variable mapping
8
Ease of writing custom tags
9
Rules-driven tag execution
10
Tag performance monitoring
1
Page load times
9
Mobile app tagging
8
Library of JavaScript extensions
10

Tealium Customer Data Hub Support

On the one hand, Tealium iQ Tag Management System offers a well-maintained ticket system in which tickets can be answered in different languages. On the other hand, Tealium offers a large community and an extensive learning system. If consent is given, Tealium iQ Tag Management System can also independently make adjustments to the customer's profiles. The contact persons are always friendly and competent.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support cares about my success
Quick Initial Response
None
I have never purchased a Premium support. Tealiums support and the comunity is for free.
With the introduction of GDPR, Tealium gave us optimal support. it was therefore still possible to use the product in compliance with data protection

Using Tealium Customer Data Hub

Tealium iQ Tag Management System does exactly what it is intended for, it manages vendortags. Changes can be made to websites and apps in minutes. The frontend is well structured, updates are easy to carry out, and Tealium support is available at all times.