Google Cloud Identity is a unified identity, access, app, and endpoint management (IAM/EMM) platform that gives users access to apps with single sign-on, provides multi-factor authentication to protect users and company data, and enforces policies for personal and corporate devices and endpoints.
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SAP Customer Data Solutions
Score 8.3 out of 10
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The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.
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Pricing
Google Cloud Identity
SAP Customer Data Solutions
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Google Cloud Identity
SAP Customer Data Solutions
Free Trial
No
No
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Google Cloud Identity
SAP Customer Data Solutions
Features
Google Cloud Identity
SAP Customer Data Solutions
Identity Management
Comparison of Identity Management features of Product A and Product B
Google Cloud Identity
9.0
1 Ratings
10% above category average
SAP Customer Data Solutions
-
Ratings
ID-Management Access Control
8.01 Ratings
00 Ratings
Multi-Factor Authentication
10.01 Ratings
00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Google Cloud Identity
-
Ratings
SAP Customer Data Solutions
7.8
28 Ratings
5% below category average
Tag library
00 Ratings
7.827 Ratings
Tag variable mapping
00 Ratings
7.725 Ratings
Ease of writing custom tags
00 Ratings
7.826 Ratings
Rules-driven tag execution
00 Ratings
7.826 Ratings
Tag performance monitoring
00 Ratings
7.925 Ratings
Page load times
00 Ratings
8.026 Ratings
Mobile app tagging
00 Ratings
7.625 Ratings
Library of JavaScript extensions
00 Ratings
7.724 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Google Cloud Identity
-
Ratings
SAP Customer Data Solutions
7.9
28 Ratings
4% below category average
Standard visitor segmentation
00 Ratings
7.928 Ratings
Behavioral visitor segmentation
00 Ratings
7.927 Ratings
Traffic allocation control
00 Ratings
7.627 Ratings
Website personalization
00 Ratings
8.026 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
Google Cloud Identity
-
Ratings
SAP Customer Data Solutions
7.9
29 Ratings
6% below category average
Account Scoring
00 Ratings
7.527 Ratings
Customer Data Governance
00 Ratings
8.128 Ratings
Data Connectors
00 Ratings
7.829 Ratings
Data Enhancement
00 Ratings
7.929 Ratings
Data Ingestion
00 Ratings
7.729 Ratings
Data Storage
00 Ratings
8.129 Ratings
Data Visibility
00 Ratings
7.829 Ratings
Event Data
00 Ratings
7.727 Ratings
Identity Resolution
00 Ratings
8.227 Ratings
Best Alternatives
Google Cloud Identity
SAP Customer Data Solutions
Small Businesses
Dashlane Password Manager
Score 9.0 out of 10
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
Medium-sized Companies
OneLogin by One Identity
Score 9.6 out of 10
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
Enterprises
OneLogin by One Identity
Score 9.6 out of 10
Bloomreach - The Agentic Platform for Personalization
For example, if the system you are building is a general application service that does not primarily focus on ID management, it would be wise to use a service like Google's rather than developing your own IDaaS. While there may be cases where an IDaaS other than Google's is acceptable, Google is likely one of the best solutions when considering user recognition and ease of use. On the other hand, Gmail addresses are commonly used for other purposes, and users may not pay much attention to password management, so you should avoid using them for systems that require security. To strengthen security, you should consider making multi-factor authentication mandatory, etc.
It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions
SAP's Customer Data Solutions provide a comprehensive customer view by collecting detailed data, including age, web activity, and buying history.
The software's strong analytics features give valuable information about how customers use content and products, so we can enhance our strategies.
SAP Customer Data Solutions offers insights to create specific marketing campaigns that sort audiences by preferences, browsing, and purchase behavior.
This time, I investigated it in advance, and it worked as expected, so I don't have any specific ideas for improvement.
Additionally, if we were using another IDAAS, it would have been beneficial to have knowledge on how to integrate it with Google tools, along with some relevant case studies.
I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive.
integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool.
On the whole I am really impressed with SAP Customer Data Solutions and would highly recommend that other professionals look at this software to enhance their B2C and B2B sales
I chose Google because I thought it would be the best fit, but I didn't fully consider other cloud platforms (Azure, AWS, etc.), so I rated it 8. We assume that current Japanese users are familiar with Google, because we feel that there are far more people with Google email addresses than those with IDs on other cloud services.
We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.
Customer Data Solutions availability has been pretty good, anytime there has been any issues like I mentioned before, support staff has been quickly avialable to help trouble shoot things. Customer data solutions has had very few outages during out time using it as well and when they happen it's a quick resolution.
There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup. Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.
There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
We adopted Google Cloud Identity as an additional feature because it allowed us to integrate with it using multi-factor authentication. The IBM Cloud platform remains valid, and we have no plans to discontinue its use for identity management. From the user's perspective, we simply added more authentication options. This also ensures we are prepared for future use when multi-factor authentication becomes available for user apps on the IBM Cloud.
There is a dedicated team for SAP setup that helps in providing specialized or customized services to the user. The platform's accessibility lets us obtain reports and information in real time so we reach clients at the proper moment by optimizing delivery time appealed to us the most.
From a business perspective, there were two steps.
First, we switched from our in-house ID management system to a cloud service. This allowed us to focus our development resources on application development.
At the same time, we were able to localize the handling of personal information, which resulted in increased efficiency in management aspects, including handling external inquiries, and in the development of encryption.
The second step was adding Google Cloud Identity as an option.
This allows more users to easily use our services. It can be said that this has improved user convenience.
I expect Google to accommodate future changes in authentication requirements, such as biometric authentication.